Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Moldova (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead the transformation of marketing strategy, leveraging recent license acquisition to capitalize on new market opportunities and drive company growth.
• Collaborative Global Team: Join a dynamic, international marketing team working across B2C and B2B segments, blending in-house talent with external expertise.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional, who will provide guidance and support in shaping marketing direction.
• Autonomy & Innovation: Value your ideas and have the freedom to propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2C and B2B marketing to drive growth and innovation in the FinTech industry.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires a hands-on approach to managing marketing campaigns, teams, and resources, as well as the ability to analyze data and make data-driven decisions to optimize marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution).
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in both B2C and B2B marketing, as well as experience in leading and managing high-performing marketing teams.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, based on industry standards for a Marketing Team Lead/Head with 5-10 years of experience in the FinTech industry and a remote work arrangement.

Benefits:

• Monthly investment in English language learning.
• Yearly allocation for advancing professional expertise.
• Transparent career growth opportunities with potential to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects where contributions can reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.
• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• Days of paid sick leave annually, accommodating emergencies and medical needs.
• Additional holidays aligned with the local calendar.
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the FinTech industry. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: PayDo operates in the Financial Services industry, specifically as an Electronic Money Institution (EMI) authorized by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta. It offers multicurrency IBANs, merchant solutions, and mass payment options, providing premium and convenient payment services to over 25 industries in 140 countries.

Company Size: PayDo has 51-200 employees, which means it offers a mid-sized company culture with opportunities for growth and collaboration.

Founded: PayDo was founded in 2017 and has since grown to become a leading provider of electronic money and payment services.

Company Description:

• PayDo stands out with its all-in-one solution, covering business accounts, personal accounts, checkout solutions, mass payments, and corporate cards under one contract and dashboard.
• The payment ecosystem serves a broad range of industries, namely 28, focusing on security and compliance. It also has the highest standards, such as PCI DSS Level 1, and adheres to FCA and FINTRAC regulations.
• PayDo's commitment to simplicity, security, and customer satisfaction makes it a top choice for managing financial transactions, whether you're a business aiming to streamline operations or an individual seeking efficient payment solutions.

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution
• and FCA

Company Website: https://paydo.com/?utm_source=Linkedin&utm_medium=profile_CTA&utm_campaign=personal

ASSUMPTION: PayDo's focus on simplicity, security, and customer satisfaction, along with its all-in-one solution, sets it apart in the FinTech industry and offers a unique opportunity for marketing professionals to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic mindset and extensive marketing experience to drive growth and innovation in the FinTech industry.

Reporting Structure: The Marketing Team Lead/Head will report directly to the Head of Operations, a seasoned FinTech professional who will provide guidance and support in shaping the marketing direction.

Work Arrangement: This role offers a flexible work arrangement, allowing for remote work and the ability to balance work and personal responsibilities.

Growth Opportunities:

• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Work on unique projects where contributions can reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to advance their careers in the FinTech industry and make a lasting impact on a company's success.

🌍 Location & Work Environment

Office Type: PayDo offers a remote work arrangement, allowing employees to work from the comfort of their own homes or other preferred locations.

Office Location(s): PayDo's headquarters are located in Saffron Walden, Essex, UK, but employees can work remotely from anywhere in the world.

Geographic Context:

• Moldova is located in Eastern Europe, bordering Romania to the west and Ukraine to the north, east, and south. It has a temperate continental climate, with warm summers and cold winters.
• The official language of Moldova is Moldovan (Romanian), but Russian is also widely spoken. English is commonly used in business and tourism.
• Moldova's currency is the Moldovan Leu (MDL), but the Romanian Leu (RON) is also accepted in many places.

Work Schedule: The work schedule for this role is full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: PayDo's remote work arrangement offers employees the flexibility to work from anywhere in the world, allowing them to balance their work and personal responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the Talent Acquisition team.
• Technical assessment or case study presentation, depending on the role.
• Final interview with the hiring manager and/or other team members.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Marketing expertise and industry knowledge.
• Data analysis and interpretation skills.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
• Research PayDo's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role.
• Be prepared to discuss your marketing strategies, campaigns, and results in detail, focusing on the impact you've made in previous roles.
• Showcase your understanding of the FinTech industry and PayDo's unique value proposition.

ATS Keywords: Marketing strategy, leadership, digital marketing, analytics, team management, B2B marketing, B2C marketing, content creation, market research, campaign management, collaboration, communication, performance measurement, innovation, customer experience, brand development, FinTech, Electronic Money Institution, EMI, FCA, FINTRAC, MFSA

ASSUMPTION: PayDo's interview process is designed to assess your strategic thinking, leadership, and marketing expertise, as well as your cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Search Engine Optimization (SEO) tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: This role requires proficiency in various marketing tools and technologies to effectively manage marketing campaigns, teams, and resources, as well as analyze data and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference.
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights.

Work Style:

• PayDo values a flexible and people-centric culture, offering days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• The company also offers days of paid sick leave annually, accommodating emergencies and medical needs, as well as additional holidays aligned with the local calendar.
• PayDo's compensation and incentives include multiple payment options, such as Private Entrepreneurship accounts or popular e-wallets.

Self-Assessment Questions:

• Do you align with PayDo's values of ownership and initiative, and are you comfortable taking charge and making a difference in a dynamic and fast-paced environment?
• Are you an effective communicator and collaborator, able to work well with a diverse and international team, sharing ideas and insights to achieve common goals?
• Are you comfortable working remotely and balancing your work and personal responsibilities effectively?

ASSUMPTION: PayDo's company culture values ownership, initiative, collaboration, and communication, and seeks marketing professionals who align with these values and are comfortable working in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in maintaining work-life balance and staying motivated without the structure of an office environment.
• The fast-paced and dynamic nature of the role may require adaptability and the ability to manage multiple priorities effectively.
• The international scope of the role may necessitate working with diverse teams and navigating cultural differences.
• The competitive nature of the FinTech industry may require continuous learning and adaptation to stay ahead of market trends and competitors.

ASSUMPTION: These challenges can be mitigated by effective time management, self-motivation, and a strong commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Head of Marketing position in a mid-sized or enterprise-level company, with a focus on driving growth and innovation in the FinTech industry.
• Compared to other marketing leadership roles, this position offers a unique opportunity to shape the marketing direction of a leading Electronic Money Institution and capitalize on new market opportunities.
• Career paths for this role may include progression to C-level positions within 4 years, based on exceptional performance, offering significant growth opportunities for marketing professionals looking to advance their careers in the FinTech industry.

ASSUMPTION: This role offers a unique combination of strategic impact, global influence, and significant growth opportunities, setting it apart from other marketing leadership positions in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new FinTech product, driving adoption and market share in key regions.
• Conducting a comprehensive market analysis and competitor assessment to inform strategic marketing and product decisions, resulting in a 20% increase in market share within 6 months.
• Leading a team of 10 marketing professionals to create and execute a multi-channel marketing campaign, generating over 10,000 leads and contributing to a 30% increase in sales revenue.

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and execution skills required to succeed in this role, as well as the potential impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth plans, and what are the expected milestones for success?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance, and how does this role contribute to that process?
• How does the company foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your strategic mindset, and your commitment to driving the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on your strategic thinking, leadership, and problem-solving abilities.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
• Research PayDo's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role.
• Be prepared to discuss your marketing strategies, campaigns, and results in detail, focusing on the impact you've made in previous roles.
• Showcase your understanding of the FinTech industry and PayDo's unique value proposition.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.