Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead marketing strategy transformation, capitalize on new market opportunities, and drive company growth.
• Collaborative Global Team: Join a dynamic, international marketing team working across B2C and B2B segments.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional.
• Autonomy & Innovation: Propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, global team leadership experience, and a strong understanding of the FinTech industry.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires a hands-on approach to managing marketing campaigns, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Experience managing and developing a high-performing marketing team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution).
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth through effective marketing strategies.

💰 Compensation & Benefits

Salary Range: The salary range for this position is €60,000 - €80,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Marketing Team Lead/Head role in the FinTech industry, with consideration for the company size and location.

Benefits:

• Monthly investment in English language learning.
• Yearly allocation for advancing professional expertise.
• Transparent career growth opportunities with potential to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects with the potential to reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.
• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• Days of paid sick leave annually, accommodating emergencies and medical needs.
• Additional holidays aligned with the local calendar.
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time position with flexible working hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: PayDo operates in the Financial Services industry, focusing on payment processing, electronic money, and financial technology solutions.

Company Size: PayDo is a mid-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: PayDo was founded in 2017 and is headquartered in Saffron Walden, Essex, UK.

Company Description:

• PayDo is a leading Electronic Money Institution (EMI) authorized by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta.
• The company operates in 140 countries and over 25 industries, offering multicurrency IBANs, merchant solutions, and mass payment options.
• PayDo provides premium and convenient payment services, with all features available through one platform and contract.

Company Specialties:

• Payment Facilitator
• Payment Processing
• Payment Gateway
• Fintech
• Startup
• Virtual Terminal
• Payments for E-commerce
• Freelancers
• Payments for Video Games
• Payments for Professional Services
• Merchant Accounts
• Payment Aggregator
• Digital Products
• E-commerce
• Payments
• Dedicated IBAN
• Multicurrency Account
• Electronic Money Institution
• and FCA

Company Website: https://paydo.com

ASSUMPTION: PayDo is a well-established FinTech company with a strong focus on innovation, security, and customer satisfaction. The company's global presence and diverse range of services make it an attractive employer in the financial technology industry.

📊 Role Analysis

Career Level: This role is at the senior management level, with the opportunity for further career growth within the company.

Reporting Structure: The Marketing Team Lead/Head reports directly to the Head of Operations, a seasoned FinTech professional who will provide guidance and support in shaping the marketing direction.

Work Arrangement: This role offers a flexible, remote work arrangement with the option to work from the company's headquarters in Saffron Walden, Essex, UK.

Growth Opportunities:

• Transparent career growth opportunities with potential to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects with the potential to reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: PayDo's headquarters is located in Saffron Walden, Essex, UK, with remote work options available for this role.

Office Location(s): Cambridge House, 16 High Street, Saffron Walden, Essex CB10 1AX, UK

Geographic Context:

• Ukraine, where this role is based, is the second-largest country in Europe by land area and has a population of approximately 44 million people.
• The country has a diverse economy, with a strong focus on agriculture, mining, and heavy industry.
• Ukraine is known for its rich cultural heritage, with numerous historical sites and cultural attractions.

Work Schedule: Flexible working hours with the option to work remotely.

ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from anywhere in Ukraine, with the option to visit the company's headquarters in the UK as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate marketing strategy and campaign management skills.
• Final interview with the Head of Operations to discuss the role, responsibilities, and career growth opportunities.
• Background check and reference verification.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership and team management skills.
• Analytical skills and data-driven approach to marketing.
• Cultural fit and alignment with PayDo's values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and strategic mindset.
• Include specific examples of successful marketing campaigns you've managed and the impact they had on business growth.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and adaptability in a dynamic work environment.
• Research PayDo's services, values, and company culture to demonstrate your enthusiasm for the role and understanding of the company.

ATS Keywords: Marketing Strategy, Team Leadership, Digital Marketing, Analytics, B2B Marketing, B2C Marketing, Content Creation, Market Research, Campaign Management, Collaboration, Communication, Performance Measurement, Innovation, Customer Experience, Brand Management, Thought Leadership

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise, leadership skills, and strategic mindset throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Pay-per-click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with a range of marketing tools and technologies, with a strong preference for candidates with experience in marketing automation platforms and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference.
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights.

Work Style:

• Dynamic and fast-paced, with a focus on innovation and continuous improvement.
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication.
• Results-driven, with a focus on achieving strategic objectives and driving business growth.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity and change?
• Are you an effective communicator, and do you enjoy collaborating with cross-functional teams to achieve common goals?
• Do you have a strategic mindset, and are you able to balance short-term tactical needs with long-term strategic objectives?

ASSUMPTION: Candidates should be able to demonstrate their alignment with PayDo's values and work style, with a strong preference for candidates who are proactive, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing a remote team across different time zones and cultures.
• Balancing the demands of B2B and B2C marketing strategies and campaigns.
• Adapting marketing strategies to diverse international markets with varying regulatory environments.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, international marketing role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong strategic mindset and the ability to drive business growth through effective marketing strategies.
• Compared to other FinTech companies, PayDo offers a unique all-in-one payment solution, with a strong focus on security, compliance, and customer satisfaction.
• Career paths in marketing can vary depending on the company's size, industry, and growth stage. At PayDo, there are clear career growth opportunities for high-performing candidates.

ASSUMPTION: Candidates should research similar roles in the FinTech industry and consider the unique aspects of this role at PayDo to ensure a strong fit with their career goals and expectations.

📝 Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant marketing challenges facing the company, and how can this role address them?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and strategic mindset.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and adaptability in a dynamic work environment.
• Research PayDo's services, values, and company culture to demonstrate your enthusiasm for the role and understanding of the company.
• Follow up with the hiring manager, Khrystyna, within 7 days of submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.