Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Moldova (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Spearheading marketing strategy transformation to capitalize on new market opportunities and drive company growth
• Leading and collaborating with a dynamic, international marketing team across B2C and B2B segments
• Reporting directly to the Head of Operations, a seasoned FinTech professional, for guidance and support
• Having the autonomy to propose process improvements, introduce innovative tools, and influence the evolution of the Marketing Department

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and digital marketing channels to successfully drive business growth and team performance.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices

ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing channels, and data analysis to effectively manage and optimize marketing campaigns and team performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team
• Experience managing and developing a high-performing marketing team
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
• Ability to work effectively in a fast-paced and dynamic environment
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution)
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries)

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in leadership, digital marketing, and data analysis to successfully drive marketing strategies and team performance.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and performance)

Benefits:

• Monthly investment in English language learning
• Yearly allocation for advancing professional expertise
• Transparent career growth opportunities with potential to achieve Lead roles within 1 year, Head roles in 2 years, and C-level within 4 years based on exceptional performance
• Performance reviews anchored in KPIs for merit-based recognition
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a marketing leadership role in the FinTech industry, with consideration for the candidate's experience level and the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Electronic Money Institution (EMI) authorized by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operating in 140 countries and over 25 industries

Company Size: 51-200 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and innovation

Founded: 2017, with a strong focus on providing multicurrency IBANs, merchant solutions, and mass payment options through a single platform and contract

Company Description:

• PayDo offers a comprehensive payment ecosystem serving a broad range of industries, with a commitment to security, compliance, and customer satisfaction
• The company stands out with its all-in-one solution, covering business accounts, personal accounts, checkout solutions, mass payments, and corporate cards under one contract and dashboard
• PayDo adheres to the highest standards, such as PCI DSS Level 1, and adheres to FCA and FINTRAC regulations

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution

Company Website: https://paydo.com

ASSUMPTION: PayDo's focus on providing a comprehensive payment ecosystem and commitment to security and compliance make it an attractive employer in the FinTech industry.

📊 Role Analysis

Career Level: Senior/Managerial level, with the opportunity to progress to Head and C-level roles based on exceptional performance

Reporting Structure: Reports directly to the Head of Operations, a seasoned FinTech professional, for guidance and support

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance and global collaboration

Growth Opportunities:

• Transparent career growth opportunities with potential to achieve Lead roles within 1 year, Head roles in 2 years, and C-level within 4 years based on exceptional performance
• Performance reviews anchored in KPIs for merit-based recognition and professional development
• Monthly investment in English language learning and yearly allocation for advancing professional expertise

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to progression and continuous professional development.

🌍 Location & Work Environment

Office Type: Remote work with occasional team meetings and events

Office Location(s): Moldova (Remote)

Geographic Context:

• Moldova is a small landlocked country in Eastern Europe, bordering Romania to the west and Ukraine to the north, east, and south
• The official language is Moldovan (Romanian), but Russian is also widely spoken
• The time zone is Eastern European Time (EET, UTC +2)

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: Moldova's strategic location and time zone make it an attractive remote work destination for European and Asian markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate marketing strategy and campaign management skills
• Final interview with the Head of Operations to discuss the role, team dynamics, and company culture
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and ability to develop and execute successful marketing strategies
• Leadership skills and ability to motivate and manage a high-performing marketing team
• Strong understanding of marketing principles, digital marketing channels, and data analysis
• Cultural fit and alignment with PayDo's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific achievements
• Prepare for behavioral interview questions focusing on your marketing strategy development, campaign management, and team leadership experiences
• Research PayDo's services, industry, and competitors to demonstrate your understanding of the role and company
• Be ready to discuss your approach to marketing strategy, campaign optimization, and team management in a dynamic and fast-paced environment

ATS Keywords: Marketing Strategy, Digital Marketing, Campaign Management, Team Leadership, Marketing Analytics, B2B Marketing, B2C Marketing, International Marketing, FinTech, Electronic Money Institution

ASSUMPTION: PayDo's hiring process focuses on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs, Grammarly)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: This role requires proficiency in marketing automation, social media management, SEO, content marketing, and analytics tools to effectively manage and optimize marketing campaigns and team performance.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights

Work Style:

• Dynamic and fast-paced work environment with a focus on innovation and continuous improvement
• Collaborative and inclusive team culture with a strong emphasis on communication and knowledge-sharing
• Remote work with flexible hours, allowing for a healthy work-life balance and global collaboration

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments, and how do you approach managing and motivating a high-performing marketing team in such settings?
• How do you balance strategic thinking with hands-on campaign management and team leadership, and can you provide examples of your approach in previous roles?
• How do you ensure effective communication and collaboration with cross-functional teams, and can you share an example of a successful project that required close coordination with other departments?

ASSUMPTION: PayDo values specialists who take charge, collaborate effectively, and communicate openly to drive marketing strategies and team performance in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing a remote marketing team with members spread across different time zones and cultures
• Balancing strategic marketing initiatives with day-to-day campaign management and team leadership responsibilities
• Adapting marketing strategies and product messaging for international markets with varying customer needs and preferences
• Keeping up with industry trends and competitor analysis in a rapidly evolving FinTech landscape

ASSUMPTION: These challenges require a strategic, adaptable, and well-organized marketing professional with strong leadership skills and a deep understanding of digital marketing channels and global market dynamics.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles in the FinTech industry, this position offers a unique opportunity to drive marketing strategy and team performance in a dynamic and fast-growing EMI authorized in multiple jurisdictions
• PayDo's focus on providing a comprehensive payment ecosystem and commitment to security and compliance set it apart from other FinTech companies and traditional financial institutions
• Career progression opportunities in this role are more clearly defined and achievable than in many other FinTech companies, with potential to reach C-level positions within 4 years based on exceptional performance

ASSUMPTION: This role offers a unique combination of strategic marketing challenges, global market exposure, and clear career progression opportunities in the growing FinTech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or service offering in an international market
• Conducting a comprehensive competitor analysis and market research study to inform strategic marketing and product decisions
• Managing and optimizing integrated marketing campaigns across multiple channels to achieve specific KPIs and ROI targets
• Creating and publishing high-quality content, such as case studies, white papers, and industry articles, to establish thought leadership and build brand authority

ASSUMPTION: These sample projects reflect the strategic, analytical, and creative aspects of the marketing team lead/head role at PayDo.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges and opportunities facing PayDo in the next 12-24 months, and how can this role contribute to addressing them?
• How does PayDo support the professional development and career growth of its marketing team members, and what opportunities exist for growth and progression in this role?
• Can you describe the team dynamics and work environment within the marketing department, and how does the marketing team collaborate with other departments to ensure a consistent customer experience?
• How does PayDo approach international market expansion, and what specific initiatives are planned for the next 1-2 years?
• What are the key performance indicators (KPIs) and metrics used to evaluate the success of marketing campaigns and team performance, and how are they tracked and reported?

ASSUMPTION: These interview questions help assess the candidate's understanding of PayDo's marketing strategy, team dynamics, and career growth opportunities, as well as their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific achievements
• Prepare for behavioral interview questions focusing on your marketing strategy development, campaign management, and team leadership experiences
• Research PayDo's services, industry, and competitors to demonstrate your understanding of the role and company
• Be ready to discuss your approach to marketing strategy, campaign optimization, and team management in a dynamic and fast-paced environment

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.