Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Czechia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead marketing strategy transformation, capitalize on new market opportunities, and drive company growth.
• Collaborative Global Team: Join an international marketing team working across B2C and B2B segments.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional.
• Autonomy & Innovation: Propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and digital marketing channels.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Experience managing and developing a high-performing marketing team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution).
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in leadership, strategy, and digital marketing channels.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Team Lead/Head with 5-10 years of experience in the FinTech industry and remote work).

Benefits:

• Monthly investment in English learning.
• Yearly allocation for advancing professional expertise.
• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects where contributions can reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.
• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• Days of paid sick leave annually, accommodating emergencies and medical needs.
• Additional holidays aligned with the local calendar.
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Team Lead/Head with the given experience level and remote work arrangement. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: PayDo operates in the Financial Services industry, focusing on payment processing, electronic money, and financial technology.

Company Size: PayDo has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: PayDo was founded in 2017, making it a relatively young and dynamic company in the FinTech space.

Company Description:

• PayDo offers a comprehensive all-in-one payment solution, covering business accounts, personal accounts, checkout solutions, mass payments, and corporate cards under one contract and dashboard.
• The payment ecosystem serves a broad range of industries, namely 28, focusing on security and compliance with the highest standards, such as PCI DSS Level 1, and adhering to FCA and FINTRAC regulations.
• PayDo's commitment to simplicity, security, and customer satisfaction makes it a top choice for managing financial transactions in today’s digital world.

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution
• and FCA

Company Website: https://paydo.com/?utm_source=Linkedin&utm_medium=profile_CTA&utm_campaign=personal

ASSUMPTION: PayDo is a well-established FinTech company with a strong focus on innovation, security, and customer satisfaction. Its diverse range of specialties reflects its comprehensive approach to payment solutions.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and leadership skills.

Reporting Structure: The Marketing Team Lead/Head reports directly to the Head of Operations, a seasoned FinTech professional, and is responsible for leading the marketing team and driving marketing strategies.

Work Arrangement: This role offers remote work, providing flexibility and the opportunity to work from anywhere with a stable internet connection.

Growth Opportunities:

• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Work on unique projects where contributions can reshape company-wide processes.
• Bring ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and the chance to make a lasting impact on the company's marketing strategies and processes.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): Czechia (Remote)

Geographic Context:

• Czechia is a landlocked country in Central Europe, known for its beautiful landscapes, rich history, and vibrant culture.
• The cost of living in Czechia is generally lower than in many other European countries, providing an affordable option for remote workers.
• Czechia has a well-established infrastructure, including high-speed internet, making it an ideal location for remote work.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.

ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the successful candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the Talent Acquisition team.
• Technical assessment or case study presentation to evaluate marketing skills and strategic thinking.
• Final interview with the Head of Operations and other relevant stakeholders.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Marketing strategy development and execution.
• Leadership and team management skills.
• Data-driven decision-making and analytics proficiency.
• Understanding of digital marketing channels and best practices.
• Alignment with PayDo's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and strategic thinking.
• Prepare a portfolio or case studies demonstrating your marketing achievements and the impact you've made in previous roles.
• Research PayDo's company values and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after the interview to express your continued interest in the role.

ATS Keywords: Marketing strategy, leadership, digital marketing, analytics, B2B marketing, B2C marketing, content creation, market research, collaboration, communication, team management, KPI measurement, campaign management, brand development, international marketing, event coordination, FinTech, electronic money institution, FCA, FINTRAC

ASSUMPTION: PayDo's hiring process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on marketing expertise and industry-specific knowledge.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Pay-per-click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The successful candidate should have experience with a wide range of marketing tools and technologies, with a focus on digital marketing channels and analytics.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference.
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights.

Work Style:

• Dynamic and fast-paced environment.
• Focus on innovation, collaboration, and continuous improvement.
• Strong emphasis on data-driven decision-making and analytics.

Self-Assessment Questions:

• How do your personal values align with PayDo's company values, specifically Ownership & Initiative and Collaboration & Communication?
• How have you demonstrated your ability to work effectively in a fast-paced and dynamic environment in previous roles?
• Can you provide an example of a time when you used data-driven insights to inform a marketing strategy or campaign, and what was the outcome?

ASSUMPTION: PayDo values specialists who take ownership of their work, collaborate effectively with others, and make a lasting impact on the company's marketing strategies and processes.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates with less experience in marketing leadership roles.
• PayDo operates in a dynamic and fast-paced environment, which may be overwhelming for candidates who prefer a more structured or stable work environment.
• The role involves managing a global marketing team, which may present communication and cultural challenges for candidates with limited experience working with diverse, international teams.
• The remote work arrangement may require strong self-motivation and time management skills, as well as the ability to work effectively in a distributed team environment.

ASSUMPTION: The successful candidate should be able to thrive in a fast-paced, dynamic environment and effectively manage a global marketing team, with a strong focus on strategic thinking, leadership, and collaboration.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on driving company growth through strategic marketing initiatives, rather than managing day-to-day marketing operations.
• PayDo's industry-specific context, as an Electronic Money Institution, requires a strong understanding of financial regulations and compliance, as well as the ability to adapt marketing strategies to different risk profiles and industries.
• Career path comparison: This role offers a clear path for career progression, with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.

ASSUMPTION: This role is unique in its focus on strategic marketing and company growth, with a clear path for career progression and the opportunity to make a lasting impact on the company's marketing strategies and processes.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product or service, resulting in a significant increase in customer acquisition and revenue.
• Conducting market research and competitor analysis to identify emerging trends and inform strategic marketing and product decisions, leading to improved market share and customer satisfaction.
• Managing and coordinating a large-scale event or conference, resulting in successful branding, lead generation, and positive customer feedback.

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and collaborative skills required for success in this role, with a focus on driving business growth and making a lasting impact on the company's marketing strategies and processes.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role, and how can I best support the marketing team in achieving these goals?
• How does the marketing team collaborate with other departments, such as sales, product development, and customer success, to ensure consistent messaging and customer experience?
• What are the most significant challenges facing the marketing team currently, and how can I help address these issues?
• How does PayDo support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives, and how are these KPIs tracked and reported?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, their commitment to driving marketing success, and their ability to work collaboratively with the marketing team and other departments.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and strategic thinking.
• Prepare a portfolio or case studies demonstrating your marketing achievements and the impact you've made in previous roles.
• Research PayDo's company values and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after the interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.