Marketing Team leader

📌 Core Information

🔹 Job Title: Marketing Team Leader

🔹 Company: Alkaffary Group

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign planning and execution across digital platforms
• Leading creative direction and content calendars with in-house designers and copywriters
• Collaborating with performance marketers across various platforms
• Ensuring full campaign readiness across e-commerce stores
• Monitoring KPIs and improving conversion rates, engagement, and sales

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in both digital marketing and e-commerce to drive successful campaigns.

📋 Key Responsibilities

✅ Strategic campaign planning and execution across digital platforms

✅ Task and workflow management using tools like ClickUp, Notion, or Asana

✅ Leading creative direction, content calendars, and asset planning with in-house designers and copywriters

✅ Collaborating with performance marketers across Snapchat, Meta, Google, and more

✅ Ensuring full campaign readiness across Zid and Salla stores: inventory, pricing, UX, discount codes

✅ Turning insights into action using tools like GA4, Hotjar, and Clarity

✅ Monitoring KPIs and improving conversion rates, engagement, and sales

ASSUMPTION: The role involves a mix of strategic planning, creative direction, and data-driven optimization. Strong project management skills are essential to balance multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of hands-on experience in marketing, including at least 2 years in a team leadership or supervisory role. Prior experience working with or within the retail sector for a company that operates an e-commerce store is required.

Required Skills:

• Strong understanding of digital marketing channels, e-commerce platforms, and customer acquisition strategies
• Excellent communication and stakeholder management skills
• Data-driven mindset with experience using analytics tools
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Creative thinker with a proactive approach to solving problems and seizing growth opportunities

Preferred Skills:

• Fluency in Arabic
• Experience with marketing automation tools

ASSUMPTION: Given the retail focus and e-commerce nature of the role, candidates with relevant industry experience are likely to be more successful.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (Based on experience and industry standards for a Marketing Team Leader role in Riyadh)

Benefits:

• Competitive salary package
• Performance-based bonuses
• Career advancement opportunities

Working Hours: Full-time (Hybrid - On-site and remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Team Leader role in Riyadh, Saudi Arabia. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Carpets, Furniture, and Decoration)

Company Size: Medium (501-1,000 employees)

Founded: 1951

Company Description:

• Alkaffary Group is a leading company specializing in carpets, furniture, and decoration for over 40 years
• Offers a wide range of products through its online store (www.kaffary.com) and physical branches
• Seeking to maintain its position as a leading company by ensuring the provision of the latest and best in the world of furnishings, furniture, and decoration

Company Specialties:

• Carpets
• Furniture
• Decoration
• Wooden floors

Company Website: kaffary.com

ASSUMPTION: Alkaffary Group is a well-established company in the retail sector, offering a stable work environment with growth opportunities.

📊 Role Analysis

Career Level: Mid-level (Team Leader/Manager)

Reporting Structure: Reports directly to the CEO, enabling high visibility and impact

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

• Potential to grow into senior leadership roles as the team expands
• Dynamic, startup-style environment with high levels of ownership and decision-making authority
• Collaborative culture that values creativity, innovation, and proactive problem-solving

ASSUMPTION: This role offers significant growth potential and exposure to senior leadership within the company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work)

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia
• Offers a mix of traditional and modern culture, with a growing retail and e-commerce market
• Alkaffary Group's headquarters is located in the Salihiya district of Riyadh

Work Schedule: Full-time (Hybrid - On-site and remote work)

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the company's on-site culture and operations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise
• E-commerce platform knowledge
• Leadership and team management skills
• Data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant retail and e-commerce experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company's products, services, and competitors to show your initiative

ATS Keywords: E-commerce, Online Store Management, Conversion Optimization, Creative Strategy, Digital Ads, UX, Checkout Optimization, Growth Marketing, Salla, Zid, Shopify, Performance Marketing, Account Manager, Account Teamlead, Branding, Marketing Automation, Task Management, ClickUp, Notion, Asana, GA4, Hotjar, Clarity, Marketing Agencies

ASSUMPTION: Alkaffary Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application pass through the initial screening process.

🛠️ Tools & Technologies

• ClickUp, Notion, or Asana (Task and workflow management)
• GA4, Hotjar, and Clarity (Analytics and user behavior tracking)
• Zid and Salla (E-commerce platforms)
• Snapchat, Meta, Google (Digital advertising platforms)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and results-oriented
• Proactive and solutions-focused
• Adaptable and open to change
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you align with Alkaffary Group's company values?
• How comfortable are you working in a hybrid work environment?
• How does your personal work style fit with the company's work style expectations?

ASSUMPTION: Cultural fit is crucial for success in this role. Candidates should assess their alignment with the company's values and work style expectations before applying.

⚠️ Potential Challenges

• Balancing multiple campaigns and deadlines simultaneously
• Adapting to a dynamic, startup-style environment with changing priorities
• Working with a diverse team, including in-house designers, copywriters, and performance marketers
• Managing up to senior leadership and reporting directly to the CEO

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on e-commerce and retail-specific campaigns
• Industry-specific context: The retail sector in Saudi Arabia is growing, with increasing competition and evolving consumer behavior
• Career path comparison: This role offers growth opportunities into senior leadership positions as the team expands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a cross-platform marketing campaign to launch a new product line
• Optimizing checkout processes to improve conversion rates and reduce cart abandonment
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role. Candidates should be prepared to discuss similar projects or experiences in their interviews.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance in a hybrid work environment?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions help candidates better understand the role, the company, and its culture, enabling them to make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant retail and e-commerce experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.