Marketing Team Leader 2

📌 Core Information

🔹 Job Title: Marketing Team Leader 2

🔹 Company: Central Group

🔹 Location: Bangkok, Thailand

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and implementing marketing operations to align with organizational goals
• Analyzing data to develop strategies and improve marketing performance
• Monitoring competitors and setting creative marketing strategies
• Coordinating with related functions and providing coaching to subordinates
• Planning and managing the assessment and improvement within the department

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Monitor and manage overall marketing operations, including advertising, public relations, events, and sales promotions

✅ Analyze data to set up annual budgets, directions, policies, and strategies for marketing

✅ Monitor marketing movements and situations of opponents to set up creative marketing strategies

✅ Coordinate with related functions to create mutual understanding in marketing operations

✅ Provide coaching and recommendations about overall marketing operations to subordinates

✅ Participate in planning and manage the assessment and improvement within the department

✅ Control making summary reports of overall marketing operations to propose to the supervisor

✅ Take care and advise subordinates to ensure effective performance and promotion preparation

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. It requires strong leadership skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: Minimum of 3-5 years' experience in marketing, including 1-3 years of team management

Required Skills:

• Excellent understanding of marketing systems related to the organization's business
• Fluency in English
• Strong computer skills
• Excellent communication skills
• Ability to coordinate effectively

Preferred Skills:

• Experience with marketing analytics tools
• Familiarity with the retail industry

ASSUMPTION: Candidates with experience in retail marketing or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically THB 60,000 - 100,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for a mid-level marketing role in Bangkok.

Benefits:

• Health insurance
• Retirement fund
• Employee discounts
• Performance-based bonuses

Working Hours: Full-time, typically Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Central Group is a leading retail and service business in Thailand, with a diverse portfolio of investments in retail, property development, hospitality, and food & beverage industries.

Company Size: Central Group has over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Central Group was founded in 1927 and has since grown to become one of the largest and most respected companies in Thailand.

Company Description:

• Central Group is a leader in retail and service business in Thailand, consisting of diverse investments in various corporations.
• The company focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through “quality” products and services.
• Central Group continues to strengthen its position in the marketplace, both domestically and internationally, with branches all over the country and internationally in Italy, Denmark, Indonesia, and Vietnam.

Company Specialties:

• Franchise
• Property development
• Hospitality
• Food and beverage industries
• Central Group careers
• Luxury retail
• Retail
• Restaurant
• E-commerce
• Digital marketing
• Creative
• HR and IT

Company Website: http://www.centralgroup.com

ASSUMPTION: Central Group's diverse portfolio and extensive experience in the market provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Team Leader 2 will report directly to the Marketing Manager and oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Opportunities to gain experience in different aspects of marketing and management
• Chance to work on international projects and gain global exposure

ASSUMPTION: With Central Group's extensive portfolio and international presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Central Group's headquarters is located in Bangkok, Thailand, with a modern and collaborative work environment.

Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH

Geographic Context:

• Bangkok is a vibrant and bustling city, offering a wide range of cultural, entertainment, and dining options
• The office is conveniently located near public transportation, making it easily accessible
• Bangkok has a tropical monsoon climate, with warm temperatures year-round

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for project needs and occasional overtime.

ASSUMPTION: Central Group's office environment is dynamic and fast-paced, reflecting the company's growth and success in the market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Central Group's business and how your skills align with the role
• Prepare examples of marketing campaigns or projects you've led and their outcomes

ATS Keywords: Marketing management, data analysis, budgeting, strategic planning, coaching, communication, coordination, public relations, advertising, event management, sales promotions, performance improvement, team management, problem-solving, creative strategy, reporting

ASSUMPTION: Central Group's application process is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing analytics tools (e.g., Google Analytics, Tableau, etc.)
• Project management software (e.g., Asana, Trello, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a team and collaborating with cross-functional departments?
• Do you have a strong customer focus and a passion for delivering excellent results?

ASSUMPTION: Central Group's company culture is collaborative, innovative, and customer-focused, with a strong emphasis on performance and excellence.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing multiple priorities and deadlines
• Adapting to a fast-paced and ever-changing work environment
• Developing and implementing creative marketing strategies that differentiate Central Group from competitors

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing management roles, this position places a stronger emphasis on data analysis and strategic planning
• In the retail industry, this role requires a deep understanding of consumer behavior and market trends
• Career progression in Central Group may involve moving into senior marketing roles or taking on international assignments

ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Analyzing market data to identify trends and opportunities for growth
• Managing a team to plan and execute a large-scale event or promotion

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently?
• How does Central Group support the professional development of its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Central Group's business and how your skills align with the role
• Prepare examples of marketing campaigns or projects you've led and their outcomes
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.