Marketing Tech & Intelligence Lead

📌 Core Information

🔹 Job Title: Marketing Tech & Intelligence Lead

🔹 Company: Antire

🔹 Location: Oslo, Stavanger

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (with potential for hybrid)

🚀 Job Overview

Key aspects of this role include:

• Taking full ownership of Antire's marketing tech stack
• Improving lead generation processes using AI and automation
• Collaborating with sales, IT, and finance departments to ensure seamless, data-driven processes
• Working closely with the CMO to align strategy and systems
• Analyzing campaign performance and providing insights to drive sales

ASSUMPTION: This role requires a strong technical background in marketing automation and a solid understanding of data analysis to drive strategic decision-making.

📋 Key Responsibilities

✅ Take full ownership of Antire's marketing tech stack, including HubSpot, NetSuite, Vainu, Google Analytics, and more

✅ Build and improve lead generation processes using AI, automation, and targeted audience segmentation

✅ Collaborate with sales, IT, and finance departments to ensure seamless, data-driven processes

✅ Monitor and optimize SEO, digital advertising, and website integration

✅ Consolidate and connect data across acquired companies to provide a unified commercial view

✅ Conduct campaign optimizations and A/B tests to maximize channel performance

✅ Deliver insights and analysis to drive sales strategy and performance

ASSUMPTION: This role involves a mix of technical implementation, data analysis, and strategic decision-making, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing tech, growth hacking, or a similar role

Required Skills:

• Proven experience with marketing automation and CRM systems, preferably HubSpot
• Ability to understand and structure lead scoring, audience segmentation, and campaign strategies
• Basic understanding of SEO, digital advertising, and web analytics
• Familiarity with system integration and data management
• Interest in AI and its application in marketing

Preferred Skills:

• Experience with NetSuite, Vainu, or similar platforms
• Fluency in Norwegian and English

ASSUMPTION: While a specific degree is not always required, a strong background in marketing tech and data analysis is essential for success in this role.

💰 Compensation & Benefits

Salary Range: NOK 600,000 - 800,000 per year (based on experience and qualifications)

Benefits:

• Stock options and equity in the company
• Flexibility and autonomy in a fast-paced environment

Working Hours: Full-time (37.5 hours per week), with potential for flexible hours and remote work

ASSUMPTION: The salary range is estimated based on market research and comparable roles in the Norwegian tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on AI and machine learning

Company Size: Mid-sized (51-200 employees), with a dynamic and innovative culture

Founded: 2019, with a mission to personalize the world's most powerful technologies for ambitious companies

Company Description:

• Antire combines decades of expertise and innovation to help businesses harness technology to unlock human potential
• The company specializes in cloud-native business applications, architecture, data science, engineering, and analytics
• Antire works with SMBs and emerging enterprises across the Nordics, helping them win in the AI revolution

Company Specialties:

• ERP
• Technology
• Artificial Intelligence
• Machine Learning
• Cloud
• Data Platforms
• Business Applications
• and Analytics

Company Website: https://www.antire.com/

ASSUMPTION: Antire's focus on AI and data-driven decision-making makes it an attractive employer for tech-savvy marketing professionals.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the CMO and works closely with sales, IT, and finance departments

Work Arrangement: On-site, with potential for hybrid or remote work depending on the candidate's needs and the company's policies

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the marketing tech stack and drive strategic decision-making
• Chance to work with cutting-edge AI and machine learning technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, centrally located offices in Oslo and Stavanger

Office Location(s): Øvre Vollgate 9, Oslo; Forusparken 2, Stavanger

Geographic Context:

• Oslo: The capital and largest city in Norway, known for its vibrant culture, rich history, and thriving tech industry
• Stavanger: A major city in the southwest of Norway, with a strong focus on oil and gas, but also growing in the tech sector

Work Schedule: Standard office hours, with flexibility for remote work and overtime as needed

ASSUMPTION: The central locations of Antire's offices make them easily accessible and convenient for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and knowledge of marketing automation and data analysis
• Problem-solving abilities and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with Antire's values

Application Tips:

• Highlight relevant experience with marketing automation, data analysis, and AI
• Tailor your resume and cover letter to emphasize your fit for this role and Antire's mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Marketing automation, CRM, lead scoring, audience segmentation, SEO, digital advertising, web analytics, AI, data analysis, campaign optimization, A/B testing, data integration

ASSUMPTION: Antire's hiring process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and strategic thinking.

🛠️ Tools & Technologies

• HubSpot
• NetSuite
• Vainu
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
• AI and machine learning tools (e.g., Python, R, TensorFlow)

ASSUMPTION: This role requires a strong working knowledge of marketing automation tools, data analysis software, and AI technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Antire values creativity, curiosity, and a willingness to challenge the status quo
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
• Excellence: Antire strives for the highest standards in all aspects of its work

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Data-driven and analytical, with a strong emphasis on evidence-based decision-making
• Collaborative and supportive, with a focus on team success and individual growth

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you comfortable working with data and using it to drive strategic decision-making?
• Do you enjoy collaborating with others and contributing to a positive, supportive work culture?

ASSUMPTION: Antire's culture values innovation, collaboration, and excellence, with a focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with complex data sets and ensuring data integrity across acquired companies
• Balancing technical implementation with strategic decision-making and stakeholder management
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: This role presents both exciting opportunities and unique challenges, requiring a versatile skill set and strong adaptability.

📈 Similar Roles Comparison

• Compared to other marketing tech roles, this position offers a higher degree of ownership and strategic influence
• Antire's focus on AI and data-driven decision-making sets it apart from more traditional marketing agencies or consultancies
• This role offers significant growth potential and the opportunity to work with cutting-edge technologies

ASSUMPTION: While this role shares similarities with other marketing tech positions, Antire's unique focus on AI and data-driven decision-making makes it a compelling opportunity for the right candidate.

📝 Sample Projects

• Implementing a new lead scoring model to improve lead quality and conversion rates
• Optimizing SEO and digital advertising campaigns to drive increased traffic and engagement
• Developing and executing A/B tests to improve campaign performance and user experience

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from technical implementation to strategic decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into Antire's long-term strategy and growth plans?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Antire support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?
• How does Antire measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation, data analysis, and AI
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.