📌 Core Information
🔹 Job Title: Marketing Tech Lead
🔹 Company: Latitude Financial Services
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Designing, implementing, and managing marketing automation systems to optimize campaigns and improve customer engagement
- Ensuring the smooth operation, optimization, and support of all marketing platforms and services within Latitude
- Collaborating with cross-functional teams to identify technology needs and translate them into scalable, high-impact Martech solutions
- Staying informed on emerging Martech trends and proactively identifying opportunities to enhance marketing strategies and platform capabilities
ASSUMPTION: This role requires a strong technical background in marketing automation and a deep understanding of Salesforce Marketing Cloud, Salesforce Data Cloud, and Salesforce Marketing Cloud Personalisation.
📋 Key Responsibilities
✅ Deliver expert-level technical support across Salesforce Marketing Cloud (SFMC), resolving issues and addressing user queries to ensure optimal platform performance
✅ Utilise Salesforce Data Cloud to unify customer data from various sources, enabling real-time insights and activation across marketing channels
✅ Design and optimise personalised, data-driven customer experiences using Salesforce Marketing Cloud Personalisation (MCP), driving relevance and engagement across digital touch-points
✅ Partner with cross-functional marketing teams to identify technology needs, gather business requirements, and translate them into scalable, high-impact Martech solutions
✅ Stay informed on emerging Martech trends and innovations, proactively identifying opportunities to enhance marketing strategies and platform capabilities
✅ Support the configuration, enhancement, and day-to-day operation of SFMC components, including email campaigns, customer journeys, and automation workflows
✅ Oversee the ongoing optimisation and integration of Salesforce Marketing Cloud with Salesforce Data Cloud and MCP, ensuring seamless data synchronisation, real-time activation, and alignment with evolving marketing needs
✅ Establish and apply robust testing, experimentation, and optimisation practices to continually improve Martech performance and campaign outcomes
✅ Collaborate with internal IT teams and external vendors to troubleshoot integration issues and maintain reliable system connectivity across the Martech stack
✅ Develop and maintain comprehensive documentation, including platform configurations, integration processes, and solution design best practices, to support governance and scalability
ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to manage complex Martech projects across multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field
Experience: 5-10 years of experience in marketing automation, with a proven ability to design and implement integrated Martech solutions
Required Skills:
- Hands-on experience with Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, and Salesforce Marketing Cloud Personalisation (MCP)
- Strong understanding of marketing automation, CRM platforms, customer data platforms (CDPs), and real-time personalisation technologies
- Proven ability to manage complex Martech projects across multiple priorities and deadlines
- Excellent communication skills, with the ability to clearly and effectively communicate technical concepts to both technical and non-technical stakeholders
Preferred Skills:
- Earned Salesforce certifications (such as Marketing Cloud Administrator, Consultant, or Data Cloud Certification)
- Experience working in a fast-paced, data-driven marketing environment
ASSUMPTION: Candidates with relevant certifications and experience in a data-driven marketing environment will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (based on experience and qualifications)
Benefits:
- Extra paid leave through the Take 5 initiative
- Hybrid working model, with the option to work from home two days a week
- Mental wellness support through the Sonder app
- Discounts on Latitude products and services
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Tech Lead role in Australia, with consideration for the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Latitude is an independent digital payments and finance company that offers consumer finance solutions, including credit cards, personal loans, car loans, and personal insurance
- The company aims to help customers shop and live better by providing transparent and accessible financing options
- Latitude is committed to creating a positive impact on customers' lives and promoting good money habits
Company Specialties:
- Consumer finance
- Retail finance solutions
- Credit cards
- Personal loans
- Car loans
- Personal insurance
- Promotional retail finance
- Interest-free retail finance
- Credit applications
- Credit authorisation
- Billing remittance
- Customer service processing
Company Website: http://www.latitudefinancial.com
ASSUMPTION: Latitude is a well-established financial services company with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level to senior marketing technology role, with opportunities for growth and career progression
Reporting Structure: Reports directly to the Head of Martech, Data and Digital Optimisation
Work Arrangement: Hybrid, with two days on-site and three days working remotely
Growth Opportunities:
- Potential to progress to a senior or management role within the marketing technology team
- Opportunities to work on high-impact projects and drive business growth
- Chance to develop expertise in emerging Martech trends and technologies
ASSUMPTION: This role offers strong potential for career growth and development within the marketing technology field.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative office environment
Office Location(s): 130 Lonsdale St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the capital city of the state of Victoria and is known for its vibrant culture, arts, and sports scenes
- The city offers a high quality of life, with a range of housing options, excellent education and healthcare facilities, and a diverse range of recreational activities
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Monday to Friday, with flexible working hours and the option to work from home two days a week
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills and knowledge in marketing automation and Salesforce platforms
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Latitude's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing automation and Salesforce platforms in your application materials
- Prepare for technical interview questions by brushing up on your knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, and Salesforce Marketing Cloud Personalisation
ATS Keywords: Salesforce Marketing Cloud, marketing automation, customer data platforms, real-time personalisation, technical support, project management, collaboration, analytical skills
ASSUMPTION: Applicants should focus on demonstrating their technical expertise and cultural fit in their application materials and interviews.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- Salesforce Marketing Cloud Personalisation
- Other relevant marketing automation and CRM tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Take ownership
- Pursue excellence
- Win together
- Create tomorrow
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Latitude's values and work style?
- Are you comfortable working in a hybrid work environment?
- Do you have strong problem-solving and analytical skills?
ASSUMPTION: Applicants should assess their fit with Latitude's values and work style before applying for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced marketing environment
- Keeping up with emerging Martech trends and technologies
- Collaborating effectively with cross-functional teams and stakeholders
- Ensuring the smooth operation and optimisation of marketing platforms and services
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively in a fast-paced marketing environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Manager or Marketing Technology Manager role, but with a stronger focus on Salesforce platforms and customer data management
- Compared to related roles, this position offers a unique opportunity to work in the financial services industry and drive business growth through marketing automation
- Career progression in this role may lead to senior or management positions within the marketing technology team or related fields
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the marketing technology field.
📝 Sample Projects
- Designing and implementing a customer data management strategy using Salesforce Data Cloud
- Optimising personalised customer experiences using Salesforce Marketing Cloud Personalisation
- Managing a team project to enhance the performance of marketing automation workflows and campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing automation projects and initiatives in their interviews.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders?
- What opportunities are there for professional development and growth within this role?
- How does Latitude support work-life balance for its employees?
- What are the biggest challenges facing the marketing technology team, and how can this role help address them?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during their interviews to demonstrate their interest in the role and organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical interview questions by brushing up on your knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, and Salesforce Marketing Cloud Personalisation
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
