📌 Core Information
🔹 Job Title: Marketing Technologies Product Manager
🔹 Company: Texas Capital
🔹 Location: Austin, TX (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the marketing technology stack to support B2B and B2C marketing initiatives.
- Collaborating with cross-functional teams to implement and optimize marketing technologies for business goals.
- Staying up-to-date with the latest trends and advancements in marketing technology.
- Serving as the SME for internal teams on opportunities to capitalize on data and technology to fulfill organizational goals.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive martech strategy that aligns with overall marketing objectives, supporting both B2B and B2C marketing.
✅ Stay up-to-date with the latest trends and advancements in marketing technology and provide recommendations for continuous improvement.
✅ Lead the selection, implementation, and management of marketing technology platforms and tools, collaborating with marketing and tech teams to integrate martech solutions and ensure seamless data flow across systems.
✅ Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI.
✅ Serve as the SME to internal teams on opportunities to capitalize on data and technology to fulfill organizational goals, train and support team members on the use of marketing technologies and best practices.
✅ Monitor and report on the performance of martech initiatives, providing insights and recommendations for improvement.
✅ Ensure compliance with data privacy regulations and best practices in data management, governing the quality of data throughout the martech ecosystem in partnership with line of business and tech partners to maintain data health and resolve identified issues.
✅ Gather, synthesize, and articulate business requirements, acting as product owner for multiple platforms and working with technology partners and development teams to deliver enhancements and expand business capabilities.
✅ Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements.
✅ Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Information Technology, or a related field
Experience: 5-7 years of proven experience in leading and managing marketing technology initiatives
Required Skills:
- Strong understanding of B2B and B2C marketing strategies and tactics
- Proven track record in managing marketing technology platforms such as marketing automation, CDP, DMP
- Experience in vendor management and supporting external releases or new technology rollouts
- Excellent analytical and problem-solving skills
- Demonstrated ability to manage and build partnerships with technology vendors and SI partners
- Basic SQL abilities preferred
- API management experience preferred
Preferred Skills:
- Financial industry experience
- Ability to work in a fast-paced and dynamic environment
- Ability to build and maintain positive working relationships across the organization at all levels
ASSUMPTION: While financial industry experience is preferred, candidates from other industries with transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health Insurance Coverage
- Wellness Program
- Fertility and Family Building Aids
- Life and Disability Insurance
- Retirement Savings Plans with a Generous 401K Match
- Paid Leave Programs
- Paid Holidays
- Paid Time Off (PTO)
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Texas Capital is built to help businesses and their leaders, offering a depth of knowledge and expertise that allows them to bring the best of the big firms at a scale that works for their clients.
- Their approach is differentiated by their commitment to understanding clients’ immediate needs, identifying market opportunities, and meeting long-term objectives.
- Their team is comprised of experienced and groundbreaking thinkers, empowered to focus on what matters and stay a step ahead by generating and embracing great ideas.
Company Specialties:
- Commercial Banking
- Wealth Management
- Investment Banking
- Private Banking
Company Website: texascapitalbank.com
ASSUMPTION: Texas Capital is known for its client-centric culture, valuing collaboration, performance, and the well-being of its team members.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing Technology
Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office and remote work
Growth Opportunities:
- Potential career progression into senior-level or management roles within the marketing technology department
- Opportunities to work on high-impact projects and initiatives, driving business growth and innovation
- Chance to develop and enhance skills in marketing technology, data analysis, and project management
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing technology field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Austin, TX (with remote flexibility)
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Texas Capital's office is conveniently located in the heart of downtown Austin, providing easy access to public transportation and nearby amenities
Work Schedule: Full-time, 40 hours per week, with flexible remote work options and a results-driven work environment
ASSUMPTION: The Austin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing and technology teams
- Final interview with the Head of Marketing Technology
Key Assessment Areas:
- Technical skills and experience in marketing technology
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing technology experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Marketing Technology, Martech, Product Management, Marketing Automation, CDP, DMP, Data Management, API, SQL, Vendor Management, Cross-Functional Collaboration, User Acceptance Testing, Campaign Effectiveness, Performance Optimization, Compliance, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Marketo, Pardot, HubSpot)
- Customer Data Platforms (e.g., Segment, Tealium, Treasure Data)
- Data Management Platforms (e.g., BlueConic, Ensighten, Tealium)
- CRM Systems (e.g., Salesforce, Microsoft Dynamics, HubSpot CRM)
- Project Management Tools (e.g., Asana, Jira, Trello)
- Data Analysis and Visualization Tools (e.g., Tableau, Power BI, Looker)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Performance-driven
- Respectful
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
- Adaptable and open to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple priorities effectively?
- Are you able to build and maintain positive working relationships across the organization at all levels?
- Do you have a strong commitment to client success and a passion for driving business growth through innovative marketing strategies?
ASSUMPTION: Texas Capital values candidates who are adaptable, collaborative, and committed to driving business success through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Collaborating effectively with cross-functional teams, including marketing and technology stakeholders
- Staying up-to-date with the latest trends and advancements in marketing technology
- Ensuring compliance with data privacy regulations and best practices in data management
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Manager or Martech Manager role, with a focus on product management and strategic planning
- Unlike other marketing technology roles, this position requires a strong understanding of both B2B and B2C marketing strategies and tactics
- Career progression in this role may lead to senior-level or management positions within the marketing technology department or related fields
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing technology field.
📝 Sample Projects
- Leading the selection, implementation, and management of a new marketing automation platform to support B2B and B2C marketing initiatives
- Analyzing and optimizing the performance of marketing technologies to enhance campaign effectiveness and ROI
- Collaborating with cross-functional teams to integrate martech solutions and ensure seamless data flow across systems
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing technology initiatives, drive business growth, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how the responsibilities may evolve over time?
- How does this role collaborate with other marketing and technology teams within the organization?
- What are the most significant challenges facing the marketing technology department currently, and how can this role help address them?
- How does Texas Capital support the professional development and growth of its marketing technology team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing technology experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
