Marketing Technology Analyst

📌 Core Information

🔹 Job Title: Marketing Technology Analyst

🔹 Company: Texas Tech Federal Credit Union

🔹 Location: Lubbock, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the execution of data-driven campaigns and digital experiences
• Serving as the technical expert for various marketing systems
• Building automated member journeys and managing integrations
• Ensuring data accuracy and campaign effectiveness across platforms

ASSUMPTION: This role requires a strong technical background in marketing automation and data analysis, with a focus on driving personalized member experiences.

📋 Key Responsibilities

✅ Build and manage automated member journeys using Salesforce Marketing Cloud

✅ Create and maintain segmentation, personalization logic, and trigger-based workflows

✅ Ensure marketing data accuracy by managing integrations between Salesforce, Segmint, Alkami, and related tools

✅ Deploy targeted marketing campaigns using Segmint and Alkami

✅ Manage the credit union’s website in Webflow, handling updates, technical adjustments, and SEO enhancements

✅ Implement tracking, analytics, and tagging on-site to support campaign performance optimization

✅ Own and enforce UTM tagging standards and campaign attribution processes

✅ Build reports or dashboards to measure campaign effectiveness, member engagement, and ROI

✅ Act as the hands-on administrator for all marketing platforms, ensuring systems are configured correctly and secure

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work collaboratively with cross-functional teams to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Information Systems, Data Analytics, or a related field

Experience: 3+ years of hands-on experience in digital marketing, marketing operations, or marketing automation

Required Skills:

• Proficient with Salesforce Marketing Cloud (Journey Builder, Email Studio, Contact Builder)
• Experience working with Segmint and/or Alkami, or other digital banking marketing platforms
• Familiarity with Webflow or similar CMS platforms
• Strong understanding of UTM tagging, tracking links, campaign attribution, and reporting
• Technically inclined with a knack for learning new tools and working cross-functionally
• Strong organizational skills and ability to manage multiple tasks and projects simultaneously
• Excellent written and verbal communication skills
• Detail-oriented with a strong ability to meet deadlines
• Ability to work independently and collaboratively in a fast-paced environment
• Strong interpersonal skills for managing vendor relationships and working with cross-functional teams

Preferred Skills:

• Experience with Google Analytics or other analytics tools
• Familiarity with HTML, CSS, or JavaScript
• Knowledge of marketing data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with a strong background in marketing automation and data analysis, along with relevant experience in the financial services industry, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in Lubbock, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Lubbock, Texas. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Credit Unions

Company Size: 51-200 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth)

Founded: 1959 (Over 65 years of history, with a well-established reputation in the Lubbock community)

Company Description:

• Texas Tech Federal Credit Union is an innovative financial institution committed to meeting the needs and creating value for its members and community
• Offers a range of financial services, including consumer deposit accounts, auto loans, mortgage loans, and personal loans
• Cares for its members and employees, fostering a culture of service, trust, respect, excellence, kindness, and stewardship

Company Specialties:

• Consumer Deposit Accounts
• Auto Loans
• Mortgage Loans
• Personal Loans

Company Website: texastechfcu.org

ASSUMPTION: Texas Tech Federal Credit Union is a well-established, community-focused financial institution that values its members and employees. This role offers an opportunity to work in a collaborative environment with a strong emphasis on member service and community engagement.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the IT team, as well as other departments such as Member Services and Lending

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential for career advancement within the Marketing department or other areas of the credit union
• Opportunities to develop skills in marketing automation, data analysis, and project management
• Chance to work on high-impact projects that drive member engagement and business growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on driving marketing success and member engagement through data-driven campaigns and digital experiences.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and supportive work environment

Office Location(s): Lubbock Operations Campus - Lubbock, Texas

Geographic Context:

• Lubbock is a mid-sized city in West Texas, with a population of approximately 250,000 people
• Home to Texas Tech University, Lubbock offers a vibrant arts and culture scene, as well as numerous outdoor recreation opportunities
• The cost of living in Lubbock is relatively low compared to other major metropolitan areas in Texas

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: Lubbock offers a unique blend of small-town charm and big-city amenities, with a low cost of living and a strong sense of community. The work environment at Texas Tech Federal Credit Union is collaborative and supportive, with a focus on member service and employee growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Technical assessment or case study to evaluate marketing automation and data analysis skills
• Final interview with the Marketing Manager and/or other key stakeholders

Key Assessment Areas:

• Technical proficiency in marketing automation and data analysis
• Problem-solving skills and the ability to work collaboratively with cross-functional teams
• Strong communication and interpersonal skills
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your marketing automation and data analysis projects, as well as any relevant achievements or awards
• Prepare for behavioral interview questions by reflecting on your past experiences and the challenges you've overcome
• Research Texas Tech Federal Credit Union and be prepared to discuss how your values and career goals align with the company's mission and culture

ATS Keywords: Salesforce Marketing Cloud, Segmint, Alkami, Webflow, Marketing Automation, Data Analysis, Campaign Attribution, UTM Tagging, SEO Enhancements, Technical Adjustments, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical proficiency and cultural fit. Applicants should be prepared to demonstrate their skills and experience through specific examples and a well-crafted resume and cover letter.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Journey Builder, Email Studio, Contact Builder)
• Segmint
• Alkami
• Webflow
• Google Analytics (or other analytics tools)
• HTML, CSS, or JavaScript (optional)
• Marketing data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires a strong proficiency in marketing automation and data analysis tools, with a focus on driving personalized member experiences through data-driven campaigns and digital experiences.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Respect
• Excellence
• Kindness
• Stewardship

Work Style:

• Collaborative and supportive work environment
• Focus on member service and community engagement
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you align with Texas Tech Federal Credit Union's values of trust, respect, excellence, kindness, and stewardship?
• Are you comfortable working in a collaborative and supportive work environment, with a focus on member service and community engagement?
• Do you have the technical proficiency and problem-solving skills required to drive marketing success through data-driven campaigns and digital experiences?

ASSUMPTION: Texas Tech Federal Credit Union values employees who are passionate about member service, collaborative, and committed to driving marketing success through data-driven campaigns and digital experiences.

⚠️ Potential Challenges

• Working in a fast-paced environment with multiple priorities and tight deadlines
• Managing relationships with vendors and external partners
• Keeping up with the latest marketing automation and data analysis tools and best practices
• Balancing technical responsibilities with strategic marketing initiatives
• Adapting to changes in the marketing landscape and member preferences

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on driving marketing success and member engagement through data-driven campaigns and digital experiences. However, it also presents challenges that require strong technical proficiency, problem-solving skills, and the ability to work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Marketing Operations Manager, with a focus on driving personalized member experiences through data-driven campaigns and digital experiences
• Unlike other marketing roles, this position requires a strong technical background in marketing automation and data analysis, with a focus on the financial services industry
• Career progression in this role may lead to opportunities in marketing management, data analysis, or other related fields within the financial services industry

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on driving marketing success and member engagement through data-driven campaigns and digital experiences. However, it also presents unique challenges that require strong technical proficiency, problem-solving skills, and the ability to work collaboratively with cross-functional teams.

📝 Sample Projects

• Developing and implementing a new member onboarding journey using Salesforce Marketing Cloud
• Analyzing member data to identify trends and opportunities for targeted marketing campaigns
• Optimizing the credit union's website in Webflow to improve user experience and SEO performance

ASSUMPTION: These sample projects illustrate the technical and strategic nature of the Marketing Technology Analyst role, with a focus on driving personalized member experiences through data-driven campaigns and digital experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the biggest challenges facing the marketing department, and how does this role address them?
• How does Texas Tech Federal Credit Union support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Texas Tech Federal Credit Union measure the success of its marketing campaigns and digital experiences?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, allowing them to make a more informed decision about their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions by reflecting on your past experiences and the challenges you've overcome
• Research Texas Tech Federal Credit Union and be prepared to discuss how your values and career goals align with the company's mission and culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.