📌 Core Information
🔹 Job Title: Marketing Technology Specialist
🔹 Company: Google
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving adoption of enhanced conversions, consent mode, and first-party data strategies for Google Analytics and Ads.
- Monitoring product adoption and compliance with cross-functional teams and agency partners.
- Identifying opportunities for media growth through value-centric measurement.
- Supporting the development of business strategy and product roadmaps using customer research and data analysis.
ASSUMPTION: This role requires a strong understanding of marketing technology and data analysis to drive product adoption and growth.
📋 Key Responsibilities
✅ Drive adoption of enhanced conversions, consent mode, and first-party data strategies for Google Analytics and Ads.
✅ Monitor product adoption and compliance with cross-functional teams and agency partners.
✅ Identify opportunities for media growth through value-centric measurement.
✅ Support the development of business strategy and product roadmaps using customer research and data analysis.
✅ Manage project timelines and deliver against changing deadlines and priorities.
✅ Manage data and performance reporting analysis.
ASSUMPTION: This role requires strong project management skills to manage timelines and deliverables, as well as data analysis skills to drive insights and strategy.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 4 years of experience in technical digital marketing roles or equivalent practical experience.
Required Skills:
- Data analysis and data tools (e.g., SQL, MySQL, Tableau, etc.).
- Project management or project coordination.
- Cross-functional teamwork and stakeholder management.
- Experience working with media operations, including trafficking and troubleshooting digital media.
Preferred Skills:
- Experience developing quantitative business models to assess the impact of projects and initiatives.
- Ability to structure data-driven narratives and excellent communication skills.
- Excellent relationship management and change management skills.
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an excellent fit for driving growth and change within the organization.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Technology Specialist with 5-10 years of experience in Mexico City).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off (vacation, sick, and holidays).
- Maternity and paternity leave.
- Employee discounts on Google products and services.
Working Hours: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are typical for a large technology company like Google.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google has over 100,000 employees worldwide, making it a large enterprise. This means there are ample opportunities for career growth and development.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google's mission is to organize the world's information and make it universally accessible and useful.
- The company values innovation, collaboration, and user-focused design.
- Google is known for its data-driven approach to decision-making and continuous learning and improvement.
Company Specialties:
- Search engine and online advertising technologies.
- Cloud computing and data storage solutions.
- Software and hardware products, including smartphones, laptops, and smart home devices.
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level, with opportunities for growth into senior or management positions.
Reporting Structure: The Marketing Technology Specialist will report directly to the Marketing Manager or Director.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the specific team and business needs.
Growth Opportunities:
- Advancement to senior or management roles within the marketing technology department.
- Expansion into related fields, such as data science or product management.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
ASSUMPTION: This role offers significant growth opportunities for candidates with strong performance and a desire to take on more responsibility.
🌍 Location & Work Environment
Office Type: Google's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of working from home occasionally.
ASSUMPTION: The work environment at Google is collaborative and innovative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with a recruiter or hiring manager.
- Technical assessment or case study.
- On-site or virtual interview with the hiring team.
- Final round interview with senior leadership.
Key Assessment Areas:
- Data analysis and problem-solving skills.
- Project management and organizational skills.
- Communication and collaboration skills.
- Cultural fit and alignment with Google's values.
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company.
- Be prepared to discuss your experience with data analysis, project management, and marketing technology.
- Research Google's mission, values, and recent projects to show your enthusiasm for the company.
ATS Keywords: Marketing Technology, Data Analysis, Project Management, Digital Marketing, Google Analytics, Google Ads, Enhanced Conversions, Consent Mode, First-Party Data
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SQL
- MySQL
- Tableau
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Google's suite of marketing tools and data analysis software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- More is not better.
- You don't need to be at your desk to need an answer now.
- You can make money without doing evil.
Work Style:
- Data-driven decision-making.
- Collaborative and innovative work environment.
- Focus on continuous learning and improvement.
- Strong emphasis on work-life balance.
Self-Assessment Questions:
- Do you have a strong user focus and a passion for driving user-centric design and innovation?
- Are you comfortable working in a fast-paced, collaborative environment and making data-driven decisions?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Cultural fit is essential for success at Google, and candidates should assess their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with changing priorities and deadlines.
- Managing multiple projects and stakeholders simultaneously.
- Navigating a large, complex organization with numerous teams and departments.
- Adapting to a data-driven culture that prioritizes user-focused design and innovation.
ASSUMPTION: These challenges are common in large technology companies like Google and can be overcome with strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Marketing Technology Manager, but with a stronger focus on driving product adoption and compliance.
- In the marketing technology industry, this role is unique in its focus on enhanced conversions, consent mode, and first-party data strategies.
- Career paths for this role may include advancement to senior or management positions within the marketing technology department or expansion into related fields such as data science or product management.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing technology industry, with a strong focus on driving product adoption and compliance.
📝 Sample Projects
- Developing a quantitative business model to assess the impact of a new marketing campaign or initiative.
- Designing and implementing a first-party data strategy for Google Analytics and Ads to improve user privacy and data security.
- Managing a cross-functional team to drive the adoption of enhanced conversions and consent mode for Google Analytics and Ads.
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and innovative approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing technology strategy for the company?
- What are the most significant challenges facing the marketing technology department, and how can this role help address them?
- What opportunities are there for growth and development within the marketing technology department or related fields?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a strong interest in the role and a desire to understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Jobs portal.
- Tailor your resume to highlight your relevant skills and experiences for this role, including data analysis, project management, and marketing technology.
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company, emphasizing your data-driven approach and user-focused design philosophy.
- Be prepared to discuss your experience with data analysis, project management, and marketing technology during the interview process.
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
