📌 Core Information
🔹 Job Title: Marketing Temp
🔹 Company: Forrester
🔹 Location: Delhi, India
🔹 Job Type: Temporary, Intern
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on learning and working with the latest B2B marketing tools
- Assisting with field marketing activities and other communications
- Instituting best practices among the sales team
- Supporting localization efforts and reviewing marketing assets
ASSUMPTION: This role is ideal for recent graduates or students pursuing a master's degree interested in gaining practical experience in B2B marketing.
📋 Key Responsibilities
✅ Identify challenges and opportunities faced by clients and prospects through secondary research
✅ Work alongside the APAC team to understand the digital media landscape
✅ Use the latest B2B marketing tools to engage with current and potential clients
✅ Help to drive our localisation efforts and review marketing assets available
✅ Support the team in creating and hosting local events
✅ Monitor all social media platforms for trending news, ideas, and feedback
✅ Research and evaluate competitor marketing and digital content
✅ Build reports and analyse data to show the performance of activities
✅ Create project plans and work with internal and external stakeholders to navigate deadlines
✅ Add prospective client names to our existing database based on fixed Forrester criteria
ASSUMPTION: This role involves a mix of research, data analysis, event planning, and client engagement, providing a well-rounded experience in B2B marketing.
🎯 Required Qualifications
Education: Completed undergraduate studies or currently studying a master’s degree
Experience: None specified (entry-level position)
Required Skills:
- Interest in B2B marketing
- Good communication skills
- Strong organisational capabilities, attention to detail, initiative, and desire to work in a team
- Readiness and eagerness to learn
- A working knowledge of Microsoft Office and the ability to navigate the web
Preferred Skills:
- Previous experience in marketing or a related field
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and digital platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 2,50,000 - 3,50,000 per annum (Estimated, as not provided by the company)
Benefits:
- On-the-job training and mentorship
- Opportunity to work with a global team
- Potential full-time employment after the internship
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in India.
📌 Applicant Insights
🔍 Company Context
Industry: Research Services
Company Size: 1,001-5,000 employees
Founded: 1983 (as per LinkedIn, though the exact date is not specified)
Company Description:
- Forrester is a leading global research and advisory firm that helps leaders navigate change and put their customers at the center of their leadership, strategy, and operations.
- The company provides insights and advice to help leaders make bold decisions that accelerate growth and transform their organizations.
- Forrester's unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of clients.
Company Specialties:
- Customer Experience
- Digital Transformation
- Marketing
- Sales
- Product Development
Company Website: www.forrester.com
ASSUMPTION: Forrester is a well-established company with a strong reputation in the research and advisory industry, offering a wealth of opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Marketing Manager for APAC.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to global marketing campaigns and strategies
- Opportunity to work with and learn from experienced marketing professionals
ASSUMPTION: This internship provides a solid foundation for a career in B2B marketing, with the potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Delhi, India
Geographic Context:
- Delhi is the capital city of India, with a vibrant and diverse culture.
- The city offers numerous opportunities for professional growth and networking.
- Delhi has a humid subtropical climate, with hot summers and cool winters.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break)
ASSUMPTION: Delhi offers a dynamic work environment with a mix of traditional and modern influences, providing a unique experience for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills
- Organizational skills and attention to detail
- Interest in and understanding of B2B marketing
- Cultural fit with the company
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare a cover letter expressing your interest in B2B marketing and why you are a good fit for this internship.
- Research Forrester's company culture and be prepared to discuss how your values align with theirs.
ATS Keywords: B2B marketing, internship, research, data analysis, event planning, client engagement, marketing tools, localization, communication skills, organizational skills, attention to detail, initiative, teamwork
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your skills and enthusiasm for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Web-based marketing tools (specific tools not mentioned)
- Social media platforms
- Data analysis software (specific tools not mentioned)
ASSUMPTION: While specific tools and technologies are not mentioned, the role requires proficiency in Microsoft Office Suite and familiarity with web-based marketing tools and data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Bold
- Accountable
- One Forrester
- Passionate
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do I have a genuine interest in and curiosity about B2B marketing?
- Am I comfortable working in a collaborative, data-driven environment?
- Do I possess strong organizational skills and attention to detail?
- Am I eager to learn and grow professionally?
ASSUMPTION: Forrester values employees who are customer-focused, bold, accountable, and passionate about their work. Prospective candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- This role may involve working with tight deadlines and managing multiple projects simultaneously.
- Candidates may face competition from other applicants with relevant experience or skills.
- The role requires a strong understanding of the digital media landscape, which may necessitate additional learning and adaptation.
- Working in a global company may present cultural and time zone challenges.
ASSUMPTION: While this role offers numerous growth opportunities, candidates should be prepared to manage potential challenges and adapt to the dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on B2B marketing and the opportunity to work with a global team.
- In comparison to other research services companies, Forrester is known for its comprehensive and data-driven approach to market research.
- Career paths in B2B marketing can lead to various roles, such as marketing specialist, marketing manager, or even director of marketing.
ASSUMPTION: This role provides a unique opportunity to gain experience in B2B marketing and work with a leading global research and advisory firm.
📝 Sample Projects
- Conducting market research on a specific industry or client segment
- Assisting in the planning and execution of a local event or webinar
- Analyzing competitor marketing strategies and providing recommendations for improvement
ASSUMPTION: These sample projects provide a glimpse into the diverse range of tasks and responsibilities that may be encountered in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for the APAC region?
- What opportunities are there for professional development and growth within the company?
- How does Forrester support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Forrester careers portal
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare a cover letter expressing your interest in B2B marketing and why you are a good fit for this internship.
- Research Forrester's company culture and be prepared to discuss how your values align with theirs during the interview.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
