📌 Core Information
🔹 Job Title: Marketing Transformation Director
🔹 Company: Unilever
🔹 Location: London, United Kingdom
🔹 Job Type: Temporary (5 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing transformation initiatives within Unilever's Growth & Marketing Office (GMO)
- Implementing the 'Desire @ Scale' marketing model and driving brand success through the 'SASSY' framework
- Managing and strategizing for critical brands, such as Dove Men+ Care, within the Beauty & Personal Care division
- Collaborating with cross-functional teams and stakeholders to deliver outstanding brand experiences
- Working on a temporary basis for 5 months, ending on December 31, 2025
ASSUMPTION: This role requires a strategic mindset and proven experience in global marketing to drive brand success and transformation at scale.
📋 Key Responsibilities
✅ Overseeing, designing, and implementing brand strategies within the Unilever Marketing 'way' (SASSY) framework
✅ Developing a Brand Desire Book and creating success guidelines for each SASSY element
✅ Focusing on outstanding design experiences through semiotics and aesthetics
✅ Covering strategy, operations, and measurement in influencer playbooks and adopting a TV to Social First Media Approach
✅ Leading thought leadership and crafting a culturally resonant brand story for Dove Men+ Care
✅ Building the brand intentionally with speed and scale
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in global marketing, with a focus on brand strategy and transformation
Required Skills:
- Proven experience in global marketing and brand strategy
- Strong understanding of creative marketing and brand crafting
- Experience leading and directing initiatives within a WL3 environment
- Growth mindset with a bias for action and thought leadership
- Highly collaborative with experience working with senior stakeholders
Preferred Skills:
- Experience working within the Unilever Marketing 'way' (SASSY) framework
- Familiarity with the Beauty & Personal Care division and Dove Men+ Care brand
- Proven track record of driving brand success and transformation at scale
ASSUMPTION: Candidates with a strong background in global marketing and brand strategy, as well as experience working within a large organization, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per annum (pro-rated for 5-month contract)
Benefits:
- Flexible working options and family-friendly policies
- Diversity, equity, and inclusion initiatives
- Competitive benefits package, including pension, healthcare, and wellness programs
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home occasionally
ASSUMPTION: The salary range is estimated based on industry standards for a marketing director role with 5-10 years of experience in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the Beauty & Personal Care sector
Company Size: 10,001+ employees, with a global presence and a wide range of brands
Founded: 1872, with a rich history and a strong commitment to sustainability and social responsibility
Company Description:
- Unilever is a global consumer goods company with a portfolio of over 400 brands, including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo
- The company is committed to driving sustainable growth and creating a positive impact on the world through its business operations
- Unilever offers a diverse and inclusive workplace, with opportunities for professional growth and development
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong brand portfolio and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Senior-level marketing role with strategic responsibilities
Reporting Structure: This role reports directly to the Head of Marketing Transformation within the GMO
Work Arrangement: On-site, with occasional flexibility to work from home
Growth Opportunities:
- Potential to take on additional responsibilities or projects within the GMO or broader Unilever organization
- Opportunities to work on high-impact initiatives and drive brand success at a global scale
- Chance to develop leadership and management skills through collaboration with cross-functional teams and stakeholders
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business and the world.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB (with potential relocation to Kingston-upon-Thames in early 2025)
Geographic Context:
- London is a major global city with a vibrant cultural scene, excellent transportation links, and a diverse population
- The office is located in the Blackfriars area, with easy access to the River Thames and nearby attractions
- Unilever is currently consulting with employees on the proposed relocation to Kingston-upon-Thames in early 2025
Work Schedule: Full-time (37.5 hours per week), with flexibility to work from home occasionally
ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on innovation and driving brand success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional stakeholders
- Final interview with the Head of Marketing Transformation
Key Assessment Areas:
- Global marketing experience and strategic mindset
- Brand crafting and creative problem-solving skills
- Collaboration and stakeholder management abilities
- Growth mindset and thought leadership
- Cultural fit and alignment with Unilever's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your global marketing experience and brand strategy successes
- Prepare examples of your ability to drive brand success and transformation at scale
- Demonstrate your understanding of the Unilever Marketing 'way' (SASSY) framework and the 'Desire @ Scale' marketing model
- Showcase your ability to work collaboratively with senior stakeholders and cross-functional teams
ATS Keywords: Global Marketing, Brand Strategy, Brand Transformation, SASSY Framework, Desire @ Scale, Marketing Director, Beauty & Personal Care, Dove Men+ Care
ASSUMPTION: The application process is designed to assess the candidate's strategic mindset, global marketing experience, and ability to drive brand success and transformation at scale.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Brand management software (e.g., Brandfolder, Frontify)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Care deeply: We care deeply about how consumers experience our brands every day, everywhere
- Focus on what counts: We ruthlessly prioritize what really matters, allowing us to do better on fewer things
- Deliver with excellence: We deliver everything we do with excellence and pace
- Stay 3 steps ahead: We think boldly and creatively to make breakthroughs in performance
Work Style:
- Collaborative and cross-functional, with a focus on driving brand success together
- Dynamic and fast-paced, with a strong emphasis on innovation and continuous improvement
- Results-driven, with a focus on delivering high-impact initiatives and projects
Self-Assessment Questions:
- Do you have a proven track record of driving brand success and transformation at scale?
- Are you comfortable working in a dynamic, collaborative environment with senior stakeholders?
- Do you have a strong growth mindset and a bias for action and thought leadership?
ASSUMPTION: Unilever values a diverse and inclusive workplace, with a strong focus on collaboration, innovation, and driving brand success.
⚠️ Potential Challenges
- Working on a temporary basis for 5 months, with a clear end date in mind
- Managing and strategizing for critical brands within a large, global organization
- Balancing strategic planning and creative problem-solving with cross-functional collaboration and stakeholder management
- Adapting to a dynamic work environment and potential relocation to Kingston-upon-Thames in early 2025
ASSUMPTION: These challenges can be overcome with a strategic mindset, strong communication skills, and a willingness to adapt and collaborate in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand success and transformation at scale within the Unilever Marketing 'way' (SASSY) framework and the 'Desire @ Scale' marketing model
- Compared to other marketing director roles, this position offers a unique opportunity to work on high-impact initiatives and drive brand success at a global scale
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities or projects within the GMO or broader Unilever organization
ASSUMPTION: This role is unique in its focus on driving brand success and transformation at scale within the Unilever Marketing 'way' (SASSY) framework and the 'Desire @ Scale' marketing model.
📝 Sample Projects
- Developing a comprehensive Brand Desire Book and success guidelines for each SASSY element within the Unilever Marketing 'way' framework
- Crafting a culturally resonant brand story for Dove Men+ Care, with a focus on intentional brand building with speed and scale
- Managing and strategizing for critical brands within the Beauty & Personal Care division, with a focus on outstanding design experiences through semiotics and aesthetics
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive brand success and transformation at scale within the Unilever Marketing 'way' (SASSY) framework and the 'Desire @ Scale' marketing model.
❓ Key Questions to Ask During Interview
- Can you describe the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing transformation initiatives within the GMO and Unilever as a whole?
- What are the key challenges and opportunities facing the Beauty & Personal Care division and Dove Men+ Care brand specifically?
- How does Unilever support the growth and development of its employees, particularly in senior-level marketing roles?
- What is the expected timeline for the proposed relocation to Kingston-upon-Thames, and how will this impact the role and its responsibilities?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Unilever Marketing Transformation Director
- Tailor your resume and cover letter to highlight your global marketing experience and brand strategy successes
- Prepare examples of your ability to drive brand success and transformation at scale
- Demonstrate your understanding of the Unilever Marketing 'way' (SASSY) framework and the 'Desire @ Scale' marketing model
- Showcase your ability to work collaboratively with senior stakeholders and cross-functional teams
- Follow up with the Unilever HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
