📌 Core Information
🔹 Job Title: Marketing Transformation Manager
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading program management for AT&T's Marketing & Growth Transformation Office (MTO)
- Driving consensus and momentum across multiple teams internally, including senior leaders across functions
- Applying leading program management methodologies to support people, teams, and organizations
- Ensuring cross-initiative alignment and successful deployment of new marketing capabilities
- Working collaboratively with stakeholders to drive positive cultural change at AT&T
ASSUMPTION: This role requires a strong understanding of marketing, project and change management best practices, as well as a genuine interest in transforming AT&T's Marketing & Growth capabilities in the context of the connected world.
📋 Key Responsibilities
✅ Develop and implement a comprehensive program portfolio strategy that supports the overall objectives of the Marketing & Growth Transformation Office and aligns with organizational goals
✅ Support the development of project plans for each initiative, including identification of the ‘who’ and ‘where’, timing, recommended stakeholders, recommended KPIs, hand-off, and roll-out plan
✅ Engage with key stakeholders at all levels of the organization to understand their needs, concerns, and expectations, and develop strategies to address these and gain their support for the transformation initiatives
✅ Develop and maintain proper stage-gate criteria plans to ensure that all stakeholders are informed about the development across workstreams, the dependencies across workstreams, and the shared impact to drive towards
✅ Monitor and evaluate the progress of the initiatives, working closely with change management strategy to establish metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed
✅ Manage resistance to change by proactively identifying potential sources of resistance, addressing concerns, and developing strategies to minimize resistance and maximize employee buy-in
✅ Continuously identify opportunities for improvement in the program management process, applying lessons learned from past experiences and adapting the strategy as needed
✅ Facilitate preparation of materials for readouts and applicable workshops
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, interpersonal, and stakeholder engagement skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field; Master's degree preferred
Experience: A minimum of 5 years of marketing or transformation experience, with proven project and change management skills
Required Skills:
- Proven experience driving consensus and momentum across multiple teams internally, including senior leaders across functions
- Proven project management skills, including the ability to coordinate multiple workstreams with complex dependencies
- Proven change management skills, including the ability to coordinate cross-functional teams and manage end-to-end delivery of complex initiatives
- Strong strategic thinking and problem-solving skills, with the ability to identify opportunities for improvement and drive change across the organization
- Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of the organization
Preferred Skills:
- Experience with program management methodologies, such as Six Sigma, Agile, or CPM
- Collaborative; willing to roll up their sleeves with the team
- Change agent and pragmatist; able to drive positive cultural change at AT&T
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the telecommunications industry and AT&T's business to be successful in this role.
💰 Compensation & Benefits
Salary Range: $130,700 - $196,100 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the salary range with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the largest telecommunications companies in the world, providing a wide range of services including wireless, broadband, and entertainment.
Company Size: 10,001+ employees. AT&T is a large organization with a complex structure, offering numerous opportunities for growth and development.
Founded: AT&T was founded in 1875 and has a rich history of innovation and growth in the telecommunications industry.
Company Description:
- AT&T is committed to providing an easier, less complicated life for its customers through its network, products, services, and people.
- The company aims to create a world where everything works together seamlessly, and life is better as a result.
- AT&T is focused on driving excellence in innovation and connecting millions of people with their world through its products and services.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established company with a strong brand and a significant presence in the telecommunications industry. The company offers a wide range of benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and transformation.
Reporting Structure: The Marketing Transformation Manager will report directly to the Marketing & Growth Transformation Office and will work collaboratively with stakeholders across the organization.
Work Arrangement: This role requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Growth Opportunities:
- This role offers the opportunity to work on high-impact projects that drive change and innovation across the organization.
- The Marketing & Growth Transformation Office is a highly visible and strategic function, providing ample opportunities for career growth and development.
- AT&T is a large organization with a complex structure, offering numerous opportunities for lateral moves and promotions.
ASSUMPTION: This role provides a unique opportunity to drive change and innovation in a large, complex organization. Successful candidates will have the opportunity to make a significant impact on the business and advance their careers.
🌍 Location & Work Environment
Office Type: AT&T's headquarters is located in Dallas, Texas, with additional offices throughout the United States and internationally.
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US; 2250 E Imperial Hwy, El Segundo, CA 90245, US
Geographic Context:
- Dallas, Texas is a large metropolitan area with a diverse population and a thriving economy.
- The cost of living in Dallas is relatively affordable compared to other major metropolitan areas in the United States.
- Dallas is home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues.
Work Schedule: This role requires office presence of a minimum of 5 days per week, with a standard work schedule of 40 hours per week.
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong focus on collaboration and cross-functional teamwork. Successful candidates will be able to thrive in a high-pressure, high-visibility role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Program management and project delivery skills
- Change management and stakeholder engagement skills
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Highlight your relevant marketing and transformation experience in your resume, with a focus on program management and change management achievements.
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and your enthusiasm for driving change and innovation in the marketing function.
- Prepare for behavioral interview questions that focus on your experience driving consensus and momentum across multiple teams, as well as your ability to manage complex projects and initiatives.
ATS Keywords: Marketing Transformation, Program Management, Change Management, Stakeholder Engagement, Strategic Thinking, Problem Solving, Communication, Interpersonal Skills, Marketing & Growth, Telecommunications
ASSUMPTION: The interview process for this role will be comprehensive and rigorous, with a strong focus on assessing the candidate's fit for the position and their ability to drive change and innovation in the marketing function.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Microsoft Project, Asana, JIRA)
- Change management software (e.g., Prosci, ChangeFirst, ChangeXpert)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's existing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Win together
- Innovate with purpose
- Act with integrity
- Respect and value each other
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and delivering excellence
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a genuine passion for transforming AT&T's Marketing & Growth capabilities in the context of the connected world?
- Are you comfortable working in a fast-paced, high-pressure environment with a strong focus on collaboration and cross-functional teamwork?
- Do you have a proven track record of driving consensus and momentum across multiple teams, including senior leaders across functions?
ASSUMPTION: Successful candidates will be able to demonstrate a strong fit with AT&T's company values and work style, with a genuine passion for driving change and innovation in the marketing function.
⚠️ Potential Challenges
- The Marketing Transformation Manager role is a highly visible and strategic function, with a high degree of responsibility and accountability.
- The role requires a significant amount of cross-functional collaboration and stakeholder engagement, which can be challenging in a large, complex organization.
- The pace of change in the telecommunications industry is rapid and unpredictable, requiring a high degree of adaptability and resilience.
- The role may require occasional travel to other AT&T offices and locations.
ASSUMPTION: Successful candidates will be able to thrive in a high-pressure, high-visibility role, with a strong focus on driving results and delivering excellence.
📈 Similar Roles Comparison
- This role is unique in its focus on driving change and innovation in the marketing function of a large telecommunications company.
- Similar roles may include Marketing Director, Transformation Manager, or Program Manager positions in other industries or organizations.
- Career paths for this role may include advancement to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer.
ASSUMPTION: This role offers a unique opportunity to drive change and innovation in a large, complex organization, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive program portfolio strategy for the Marketing & Growth Transformation Office
- Supporting the development of project plans for high-impact marketing initiatives, including identification of key stakeholders, recommended KPIs, and roll-out plans
- Engaging with key stakeholders across the organization to understand their needs, concerns, and expectations, and developing strategies to address these and gain their support for transformation initiatives
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Marketing Transformation Manager may be responsible for driving and delivering.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Marketing & Growth Transformation Office in the first 90 days?
- How does this role fit into the overall organizational structure, and who are the key stakeholders for this position?
- What are the biggest challenges facing the marketing function at AT&T, and how can this role help to address these challenges?
- What opportunities are there for career growth and development within the Marketing & Growth Transformation Office and AT&T more broadly?
- How does AT&T support work-life balance for employees in this role?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the organization, and the opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing and transformation experience, with a focus on program management and change management achievements.
- Write a cover letter that emphasizes your fit for the position and your enthusiasm for driving change and innovation in the marketing function.
- Prepare for behavioral interview questions that focus on your experience driving consensus and momentum across multiple teams, as well as your ability to manage complex projects and initiatives.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
