Marketing- und Kommunikationsreferent (m/w/d)

📌 Core Information

🔹 Job Title: Marketing and Communications Specialist (m/f/d)

🔹 Company: B+T Group

🔹 Location: Alsfeld, Hesse, Germany

🔹 Job Type: Full-Time

🔹 Category: Environmental Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and developing social media channels to increase brand awareness and engagement
• Creating content for various communication formats, including online and offline channels
• Planning and executing events to promote the company and its services
• Coordinating advertising materials and ensuring compliance with corporate identity guidelines

ASSUMPTION: This role requires a strong focus on communication, creativity, and organization. The ideal candidate will have experience in marketing and communications, with a proven track record of successful campaigns and events.

📋 Key Responsibilities

✅ Social Media Management: Maintain and grow the company's social media presence on platforms such as LinkedIn, Facebook, and Instagram. Create engaging content and monitor performance metrics.

✅ Content Creation: Write compelling copy for various communication channels, including websites, newsletters, and advertising materials. Ensure consistent messaging and branding across all platforms.

✅ Event Planning: Organize and execute events, such as trade shows, conferences, and customer appreciation events. Coordinate with vendors, speakers, and other stakeholders to ensure successful events.

✅ Advertising Material Coordination: Work with external agencies and designers to create and produce advertising materials, such as brochures, flyers, and online ads. Ensure compliance with corporate identity guidelines.

✅ Internal Communication: Maintain and update the company's internal communication channels, such as the employee app and info screens. Ensure that employees are kept informed about company news and developments.

ASSUMPTION: The ideal candidate will have experience in social media management, content creation, and event planning. They should also be comfortable working with external vendors and agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in marketing and communications, preferably in the environmental services industry

Required Skills:

• Excellent written and verbal communication skills in German and English
• Strong social media management skills, with experience using platforms such as LinkedIn, Facebook, and Instagram
• Proven ability to create engaging content for various communication channels
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Strong event planning skills, with experience coordinating events from start to finish
• Proficiency in Adobe Creative Suite or similar design software
• Familiarity with content management systems, such as WordPress

Preferred Skills:

• Experience in the environmental services industry
• Fluency in additional languages, such as French or Spanish
• Knowledge of SEO best practices and experience with content marketing

ASSUMPTION: The ideal candidate will have a strong background in marketing and communications, with a proven track record of successful campaigns and events. They should also be comfortable working in a hybrid environment and collaborating with remote team members.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Secure, permanent job in a growing industry
• Personal and professional development opportunities
• Hybrid work model with flexible working hours
• Modern work environment with latest technology equipment
• Challenging responsibilities with high levels of autonomy
• Accident insurance
• Custom internal employee app for easy access to company information and team communication
• Bike leasing
• Regular team events
• Company pension scheme

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing and communications professionals with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services. The B+T Group offers a wide range of services, including waste management, recycling, and energy supply. The company is committed to sustainability and environmental protection.

Company Size: Medium-sized (201-500 employees). This size offers a good balance between a structured work environment and the opportunity to take on significant responsibilities.

Founded: 1854. The B+T Group has a long history and a strong reputation in the environmental services industry.

Company Description:

• The B+T Group is a family-owned company with a focus on sustainability and environmental protection
• The company offers a wide range of services, including waste management, recycling, and energy supply
• The B+T Group is committed to innovation and continuous improvement, with a strong focus on research and development

Company Specialties:

• Waste management and recycling
• Energy supply and contract management
• Industrial services and logistics

Company Website: https://www.bt-umwelt.de/de/

ASSUMPTION: The B+T Group is a well-established company with a strong reputation in the environmental services industry. The company is committed to sustainability and environmental protection, with a focus on innovation and continuous improvement.

📊 Role Analysis

Career Level: Mid-level. This role offers the opportunity to take on significant responsibilities and make a real impact on the company's marketing and communications efforts.

Reporting Structure: The Marketing and Communications Specialist will report directly to the Head of Marketing and Communications and work closely with other departments, such as Sales and Operations.

Work Arrangement: Hybrid. The role offers a flexible work arrangement, with the option to work from home and on-site at the company's headquarters in Alsfeld.

Growth Opportunities:

• Opportunities to take on additional responsibilities and advance within the marketing and communications department
• Potential to work on cross-functional projects and gain exposure to other areas of the business
• Chance to develop expertise in the environmental services industry and build a strong professional network

ASSUMPTION: The Marketing and Communications Specialist role offers a unique opportunity to gain experience in a dynamic and growing industry. The role provides a good balance between autonomy and collaboration, with the potential to make a real impact on the company's marketing and communications efforts.

🌍 Location & Work Environment

Office Type: Hybrid. The role offers a flexible work arrangement, with the option to work from home and on-site at the company's headquarters in Alsfeld.

Office Location(s): Alsfeld, Germany

Geographic Context:

• Alsfeld is a small town in central Germany, with a population of approximately 17,000 people
• The town is located in the Vogelsbergkreis district of Hesse and is known for its historic old town and beautiful natural surroundings
• Alsfeld is well-connected by road and public transportation, with easy access to major cities such as Frankfurt and Hannover

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: Alsfeld is a charming and historic town with a strong sense of community. The company's headquarters is located in a modern and well-equipped office, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and a team member
• Final interview with the Head of Marketing and Communications

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Social media management skills and familiarity with relevant platforms
• Event planning and coordination skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your marketing and communications work, such as successful campaigns or events
• Prepare questions to ask the interviewer about the company, the team, and the role

ATS Keywords: Marketing, Communications, Social Media, Event Planning, Content Creation, Corporate Identity, German, English

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, relevant experience, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for a thorough interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (WordPress, Drupal)
• Social media management tools (Hootsuite, Buffer)
• Event planning software (Eventbrite, Cvent)

ASSUMPTION: The Marketing and Communications Specialist will be expected to have proficiency in relevant design and content management software, as well as familiarity with social media management and event planning tools.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and environmental protection
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Autonomous and self-directed
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a strong commitment to sustainability and environmental protection?
• Are you comfortable working in a hybrid environment and collaborating with remote team members?
• Do you have a proactive and results-driven approach to work?

ASSUMPTION: The B+T Group values sustainability, innovation, collaboration, and customer focus. The ideal candidate will be autonomous, adaptable, and results-driven, with a strong commitment to the company's values and mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with external vendors and agencies to ensure consistent branding and messaging
• Keeping up with the latest trends and best practices in marketing and communications
• Adapting to a hybrid work environment and collaborating with remote team members

ASSUMPTION: The Marketing and Communications Specialist role offers a unique opportunity to gain experience in a dynamic and growing industry. However, the role also presents challenges, such as managing multiple projects and deadlines, working with external vendors and agencies, and keeping up with the latest trends and best practices.

📈 Similar Roles Comparison

• This role is similar to a Marketing and Communications Manager, but with a greater focus on social media management and event planning
• Unlike other marketing and communications roles, this position requires a strong commitment to sustainability and environmental protection
• This role offers the opportunity to gain experience in a specific industry (environmental services) and build a strong professional network

ASSUMPTION: The Marketing and Communications Specialist role is similar to other marketing and communications roles, but with a greater focus on social media management and event planning. The role also requires a strong commitment to sustainability and environmental protection and offers the opportunity to gain experience in a specific industry and build a strong professional network.

📝 Sample Projects

• Planning and executing a successful customer appreciation event, with a focus on sustainability and environmental protection
• Creating and implementing a social media campaign to increase brand awareness and engagement
• Developing and distributing a company newsletter, with a focus on relevant and engaging content

ASSUMPTION: The Marketing and Communications Specialist will be expected to take on a variety of projects, with a focus on social media management, event planning, and content creation. The ideal candidate will have experience in these areas and be able to hit the ground running.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
• How does this role fit into the company's overall marketing and communications strategy?
• What opportunities are there for professional development and growth within the department and the company?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to sustainability and environmental protection, and how does this role contribute to those efforts?

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive. Applicants should prepare thoughtful questions to ask the interviewer about the company, the team, and the role to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company, the team, and the role
• If selected for an interview, be prepared to discuss your relevant experience and provide specific examples of your marketing and communications work
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.