📌 Core Information
🔹 Job Title: Marketing Value Manager
🔹 Company: Roche
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to increase product adoption in specific indications
- Co-creating access strategies and ensuring tactical execution with the field team
- Playing a senior commercial role with a focus on driving product sales and profitability
- Collaborating with cross-functional teams and stakeholders to achieve common goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for specific product indications
✅ Co-creating access strategies and ensuring tactical execution with the field team
✅ Allocating resources for the development of marketing strategies
✅ Building and maintaining communication channels with the field team
✅ Contributing to the training of the field team
✅ Contributing to the co-creation of access plans for products
✅ Ensuring the availability of resources and managing operational expenses (OPEX) for products
✅ Achieving sales and profitability targets for products
ASSUMPTION: This role requires a strong focus on results and the ability to make data-driven decisions.
🎯 Required Qualifications
Education: University degree in Marketing, Economics, Engineering, Pharmacobiology, or a related field
Experience: 5-10 years of experience in a commercial role, preferably with experience in the field as a Representative Médico, KAM, KAE, PJP, or HSP
Required Skills:
- Strategic thinking
- Numerical and analytical skills
- Financial acumen
- Business accumen
- OPEX management
- Communication
- Change management
- Inspiration and influence
- Teamwork
- Results orientation
- Innovation
- Client and stakeholder relationship
- Networking
Preferred Skills:
- Experience in business intelligence
- Design thinking
- Multifunctional work experience
ASSUMPTION: This role requires a strong background in marketing, strategic thinking, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: MXN 1,200,000 - MXN 1,800,000 per year (based on experience and market standards)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for this role and experience level in Mexico City.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. Roche is a global leader in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
Company Size: 10,001+ employees. Working at Roche offers opportunities for collaboration, innovation, and professional growth in a global environment.
Founded: 1896. Roche has a rich history and a strong commitment to sustainability and improving patient access to medical innovations.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
- The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalized healthcare.
- Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
Company Website: http://www.roche.com/
ASSUMPTION: Roche is committed to sustainability and improving patient access to medical innovations, making it an attractive employer for socially conscious individuals.
📊 Role Analysis
Career Level: Senior commercial role with a focus on driving product sales and profitability
Reporting Structure: This role reports directly to the Squad and works closely with the field team
Work Arrangement: Full-time, on-site position with flexible work arrangements available
Growth Opportunities:
- Advancement to a more senior role within the marketing or commercial organization
- Expansion of responsibilities to include additional products or therapeutic areas
- Opportunities to work on global projects or initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a diverse cultural scene and vibrant nightlife
- The city is known for its historic sites, including the Zócalo (main square) and the ancient Aztec temple of Tenochtitlan
- Mexico City offers a mix of urban and natural environments, with numerous parks and green spaces
Work Schedule: Standard full-time work schedule, with opportunities for flexible work arrangements
ASSUMPTION: Mexico City offers a dynamic and culturally rich environment for professionals, with a mix of urban and natural settings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Squad and field team members
- Final interview with the Squad lead or regional manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and numerical abilities
li>Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and commercial experience
- Prepare examples of your strategic thinking and problem-solving skills
- Research Roche and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, product adoption, access strategies, field team, sales targets, profitability, cross-functional teams, stakeholder management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Business intelligence tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and business intelligence tools, as well as familiarity with marketing automation and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Quality
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Innovative and forward-thinking
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong patient focus and a commitment to improving people’s lives through innovative healthcare solutions?
- Are you comfortable working in a collaborative and cross-functional team environment?
- Do you have the courage to take on challenging assignments and make data-driven decisions?
ASSUMPTION: Roche values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their fit with the company’s values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in the market and competitive landscape
- Balancing short-term sales targets with long-term strategic goals
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: This role requires strong project management and stakeholder management skills, as well as the ability to balance short-term and long-term priorities.
📈 Similar Roles Comparison
- Marketing Manager - Responsible for developing and implementing marketing strategies for a specific product or brand, with a focus on driving sales and market share
- Brand Manager - Oversees the development and implementation of marketing strategies for a specific brand, with a focus on driving brand awareness and customer loyalty
- Product Manager - Responsible for the development and launch of new products, as well as the management of existing product portfolios
ASSUMPTION: This role is similar to a Marketing Manager or Brand Manager, but with a focus on driving product adoption and access strategies in specific indications.
📝 Sample Projects
- Developing a marketing strategy for a new product launch in a specific indication
- Co-creating an access strategy with the field team to improve product adoption in a target market
- Conducting a market analysis to identify opportunities for product differentiation and growth
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the Squad and field team structure, and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Roche support the professional development and growth of its marketing and commercial teams?
- What are the key challenges facing the product portfolio, and how can this role contribute to addressing them?
- How does Roche approach innovation and staying competitive in the market?
ASSUMPTION: These questions demonstrate a candidate’s interest in the role and their ability to think strategically about the organization’s priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and commercial experience
- Prepare examples of your strategic thinking and problem-solving skills
- Research Roche and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
