Marketing- & Vertriebskoordinator (m/f/d)

📌 Core Information

🔹 Job Title: Marketing & Sales Coordinator (m/f/d)

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Sales

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Lead generation and qualification for the German market
• Collaboration with the broker team to convert leads into auctions
• Data-driven decision making and performance monitoring
• Localization and execution of marketing campaigns for high-value auctions
• Supporting the central marketing team in achieving market KPIs

ASSUMPTION: This role requires a strong commercial mindset, excellent communication skills, and a data-driven approach to lead generation and sales.

📋 Key Responsibilities

✅ Identify and approach potential sellers through cold calling, inbound inquiries, and local campaigns

✅ Build and manage a seller pipeline to ensure continuous growth

✅ Qualify incoming leads and maintain professional follow-up

✅ Develop and implement efficient lead generation processes and weekly handover of qualified leads to brokers

✅ Collaborate with brokers to convert leads into auctions and track lead performance metrics

✅ Coordinate with the central marketing team regarding inbound leads, company-generated leads, and external outbound campaigns

✅ Monitor campaign performance and take corrective actions as needed

✅ Localize and execute marketing campaigns for high-value auctions

✅ Optimize ad content and translations

✅ Support PR and social media efforts to increase brand awareness and activate buyers

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to work effectively with multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-3 years in lead generation, B2B sales, or digital campaigns

Required Skills:

• Proven experience with CRM systems and digital marketing tools (e.g., HubSpot)
• Strong commercial mindset with a focus on results and growth
• Excellent communication skills in German and English
• Analytical thinking and strong communication skills
• Structured and proactive approach to work
• Fluency in German and English, with additional European languages being a plus
• Willingness to travel within Germany

Preferred Skills:

• Experience in content creation, campaign localization, and social media management
• Familiarity with the German Mittelstand

ASSUMPTION: The ideal candidate will have a proven track record in lead generation or B2B sales, with a strong commercial mindset and excellent communication skills.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and performance)

Benefits:

• Attractive salary
• Technical equipment
• 30 vacation days
• Access to Urban Sports Club membership
• JobRad leasing
• Opportunities for personal development
• Entrepreneurial environment with the security of a strong market leader

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on German-speaking sales hiring

Company Size: Small (11-50 employees), offering a dynamic and agile work environment

Founded: 2021, with a strong market presence and established customer base

Company Description:

• Provides German-speaking recruiters for sales, tech, and high-volume hiring
• Supports enterprise, established, and start-up/scale-up customers
• Offers a unique value proposition by renting recruiters to companies

Company Specialties:

• German-speaking sales hiring
• Tech hiring in Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: pplwise.com

ASSUMPTION: pplwise is a specialized recruitment agency with a strong focus on the German market and a diverse customer base.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Lead Generation Leader (Marketing) and the Broker Team Lead

Work Arrangement: On-site, with occasional travel within Germany

Growth Opportunities:

• Expanding the role's responsibilities as the company grows
• Potential career progression within the marketing or sales departments
• Opportunities to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers significant growth potential, as the company is expanding its services and customer base.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Düsseldorf

Office Location(s): Düsseldorf, with potential travel to other German cities

Geographic Context:

• Düsseldorf is the capital of North Rhine-Westphalia, Germany's most populous state
• The city is known for its fashion industry, trade fairs, and high quality of life
• Düsseldorf offers a vibrant cultural scene, with numerous museums, galleries, and theaters

Work Schedule: Full-time, with occasional flexibility for remote work

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and results-driven outcomes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with the company's founders

Key Assessment Areas:

• Lead generation strategies and techniques
• CRM experience and data-driven decision making
• Communication skills and cultural fit
• Problem-solving abilities and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful lead generation campaigns or projects
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Lead Generation, B2B Sales, CRM, Digital Marketing, German, English, Commercial Mindset, Data-Driven, Performance Monitoring

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on lead generation and sales abilities.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Salesforce (optional, for larger-scale lead management)
• Google Workspace (collaboration and productivity)
• Microsoft Office (optional, for specific tasks)

ASSUMPTION: The required tools and technologies may evolve as the company grows and expands its services.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and growth
• Autonomous and proactive approach to work
• Open and transparent communication

Self-Assessment Questions:

• How do you approach lead generation in underdeveloped regions or industries?
• Can you describe a time when you had to adapt your sales strategy due to market changes?
• How do you prioritize and manage multiple projects or tasks simultaneously?

ASSUMPTION: pplwise values candidates who are proactive, results-driven, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a strong focus on quality
• Adapting to a fast-panging market and changing customer needs
• Balancing the demands of multiple stakeholders, including the marketing team, brokers, and customers
• Occasional travel within Germany, which may require flexibility in work hours

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role differs from traditional sales or marketing positions in its focus on lead generation and data-driven decision making
• Compared to other lead generation roles, this position offers a unique blend of marketing and sales responsibilities
• Career progression may involve moving into a more specialized marketing or sales role, or taking on additional leadership responsibilities

ASSUMPTION: This role offers a unique combination of marketing and sales responsibilities, with significant growth potential as the company expands.

📝 Sample Projects

• Developing and executing a targeted cold calling campaign to generate leads in an underdeveloped region
• Analyzing lead generation performance data to identify trends and optimize strategies
• Collaborating with the marketing team to localize and execute campaigns for high-value auctions

ASSUMPTION: Sample projects are designed to showcase the candidate's ability to generate leads, analyze data, and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of employees in this role?
• Can you describe the company's approach to lead generation and sales in the German market?
• How does the company measure and track the success of lead generation campaigns?
• What opportunities are there for collaboration and knowledge-sharing with other departments or teams?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: Interview questions should focus on the company's approach to lead generation, sales, and employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful lead generation campaigns or projects
• Research the company and industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.