📌 Core Information
🔹 Job Title: Marketing Working Student
🔹 Company: Live Nation
🔹 Location: Berlin, Germany
🔹 Job Type: Part-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in implementing campaigns and managing content.
- Actively contributing to content creation for the Ticketmaster blog, website, and social media platforms.
- Assisting in email marketing and social media campaigns.
- Maintaining and analyzing customer databases, and creating reports on SEO performance.
- Designing advertising materials, depending on the focus of study and interest.
ASSUMPTION: This role is ideal for students pursuing degrees in marketing, media science, communication, musicology, or similar fields, seeking practical experience in the live entertainment industry.
📋 Key Responsibilities
✅ Implementing marketing campaigns, including content management and creation.
✅ Maintaining and segmenting customer databases in compliance with data protection regulations.
✅ Creating and sending newsletters, and maintaining specific pages, shops, and channels.
✅ Analyzing SEO performance using appropriate tools and creating reports.
✅ Depending on the focus of study and interest, designing advertising materials.
ASSUMPTION: The role requires a proactive self-starter who can work independently and has strong organizational skills.
🎯 Required Qualifications
Education: Pursuing a degree in marketing, media science, communication, musicology, or a related field.
Experience: Compulsory internship prescribed by the study regulations as part of the student's course.
Required Skills:
- Perfect command of German spelling and grammar.
- Creative thinking and a feeling for design.
- Structured, meticulous, and with an eye for detail.
Preferred Skills:
- Basic knowledge of SEO tools and analytics.
- Experience with content management systems (CMS).
- Familiarity with Adobe Creative Suite or similar design software.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the global nature of the company.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be in the form of course credit or a small stipend. The exact amount is not specified, but Live Nation offers competitive internship compensation packages.
Benefits:
- Generous vacation time.
- Healthcare benefits (for full-time employees).
- Retirement benefits (for full-time employees).
- Student loan repayment (for full-time employees).
- Tuition reimbursement (for full-time employees).
- Paid caregiver leave (for full-time employees).
- Employee ticketing program (for full-time employees).
Working Hours: 20 hours per week, with flexible scheduling to accommodate the student's academic commitments.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Germany. The actual compensation may vary depending on the specific agreement between the student and Live Nation.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation is a global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation Entertainment has 10,001+ employees worldwide, providing a large and diverse work environment for interns.
Founded: Live Nation was founded in 2005, following the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation connects people around the world to live events they love, including concerts, festivals, and club shows.
- The company is the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business.
- Live Nation is guided by its values of reliability, teamwork, integrity, and belonging, fostering a culture where all people can be their authentic selves and have equal opportunities to thrive.
Company Specialties:
- Concerts and festivals.
- Ticketing and sponsorship.
- Artist management and live events.
Company Website: Live Nation Entertainment
ASSUMPTION: Live Nation offers a dynamic and fast-paced work environment, providing interns with valuable insights into the live entertainment industry and the opportunity to work with high-profile artists and events.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking practical experience in marketing and the live entertainment industry.
Reporting Structure: The Marketing Working Student will report directly to the Marketing Manager.
Work Arrangement: This is a part-time, on-site role with flexible scheduling to accommodate the student's academic commitments.
Growth Opportunities:
- Gain practical experience in marketing, content creation, and data analysis.
- Develop professional skills and build a portfolio of work.
- Network with industry professionals and potentially secure full-time employment upon graduation.
ASSUMPTION: This role offers a unique opportunity for students to gain hands-on experience in the live entertainment industry and contribute to the marketing efforts of a global leader in the field.
🌍 Location & Work Environment
Office Type: Live Nation's Berlin office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Live Nation's Berlin office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving arts and entertainment scene.
- The city is home to numerous concerts, festivals, and cultural events throughout the year.
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities.
Work Schedule: The Marketing Working Student will work 20 hours per week, with flexible scheduling to accommodate the student's academic commitments.
ASSUMPTION: Live Nation's Berlin office provides a dynamic and engaging work environment, with opportunities for interns to learn from and collaborate with experienced marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Live Nation careers portal.
- Phone or video screen with the hiring manager or HR representative.
- In-person or video interview with the marketing team.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Creativity and design skills.
- Communication and interpersonal skills.
- Attention to detail and organizational skills.
- Understanding of the live entertainment industry and Ticketmaster's role within it.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, content creation, and data analysis.
- Include any relevant coursework or projects that demonstrate your creativity and attention to detail.
- Prepare examples of your design work and be ready to discuss your creative process and thought behind your choices.
- Research Live Nation and Ticketmaster to demonstrate your understanding of the company and its role in the live entertainment industry.
ATS Keywords: Marketing, Content Creation, Social Media, Email Marketing, Data Analysis, SEO, Ticketmaster, Live Nation, Internship, Student
ASSUMPTION: Live Nation's application process is designed to assess the candidate's creativity, communication skills, and understanding of the live entertainment industry, as well as their fit with the company's values and culture.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or Adobe Experience Manager.
- Social media platforms such as Facebook, Instagram, Twitter, and TikTok.
- Email marketing platforms such as Mailchimp or Constant Contact.
- SEO tools such as Google Analytics, SEMrush, or Ahrefs.
- Design software such as Adobe Creative Suite or similar alternatives.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the focus of the student's studies and the projects they are assigned.
👔 Cultural Fit Considerations
Company Values:
- Reliability: Understanding that fans and clients rely on Live Nation to power their live event experiences, and the team relies on each other to make it happen.
- Teamwork: Believing that individual achievement pales in comparison to the level of success that can be achieved by a team.
- Integrity: Committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders Live Nation represents.
- Belonging: Committed to building a culture in which all people can be their authentic selves, have an equal voice, and opportunities to thrive.
Work Style:
- Collaborative and team-oriented.
- Creative and innovative.
- Results-driven and focused on delivering exceptional experiences for fans and clients.
Self-Assessment Questions:
- Do I have a strong passion for live entertainment and a desire to connect people to the events they love?
- Am I a creative thinker with a keen eye for detail and a strong command of the German language?
- Do I thrive in a collaborative, team-oriented work environment and value the input and ideas of my colleagues?
- Am I committed to upholding the highest moral and ethical standards in my work and interactions with others?
ASSUMPTION: Live Nation values a diverse and inclusive work environment, where employees are encouraged to bring their whole selves to work and contribute to the company's mission and values.
⚠️ Potential Challenges
- The role may require working on evenings and weekends, depending on the events and campaigns being managed.
- The fast-paced nature of the live entertainment industry can be challenging, with tight deadlines and changing priorities.
- The role may involve working with high-profile artists and events, which can be both exciting and demanding.
- The role is based in Berlin, which may present challenges for candidates who are not familiar with the city or the German language.
ASSUMPTION: Live Nation provides comprehensive training and support to help interns navigate the challenges of the role and the live entertainment industry.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work in the live entertainment industry and gain hands-on experience with a global leader in the field.
- Unlike other marketing roles, this internship focuses specifically on the ticketing and live events sectors, providing a specialized and targeted learning experience.
- As an intern, the Marketing Working Student will have the opportunity to contribute to high-profile campaigns and events, working alongside experienced marketing professionals.
ASSUMPTION: This role offers a unique and valuable learning experience for students interested in marketing and the live entertainment industry, providing a strong foundation for a successful career in the field.
📝 Sample Projects
- Creating and executing a social media campaign to promote an upcoming concert or festival.
- Designing and implementing an email marketing campaign to engage and retain customers.
- Analyzing SEO performance and making data-driven recommendations to improve search engine rankings and organic traffic.
- Contributing to the creation and maintenance of the Ticketmaster blog and website, including writing and editing articles and managing content calendars.
ASSUMPTION: The specific projects assigned to the Marketing Working Student will vary depending on the student's skills, interests, and the needs of the marketing team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Ticketmaster and Live Nation?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does Live Nation support the work-life balance of its employees, particularly interns?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Live Nation careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, content creation, and data analysis.
- Prepare examples of your design work and be ready to discuss your creative process and thought behind your choices.
- Research Live Nation and Ticketmaster to demonstrate your understanding of the company and its role in the live entertainment industry.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
