📌 Core Information
🔹 Job Title: Marketplace Communications Manager
🔹 Company: State of Illinois
🔹 Location: Chicago, Illinois
🔹 Job Type: Full-Time
🔹 Category: Government
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital communication strategies for Get Covered Illinois
- Managing multimedia communication efforts and serving as the internal lead on communications policy
- Collaborating with cross-functional teams to ensure consistent messaging and branding
- Monitoring and analyzing communication metrics to evaluate the effectiveness of campaigns
ASSUMPTION: This role requires a strong background in communications, marketing, and digital media strategy. The ideal candidate will have experience working with the press, developing engaging content for digital media platforms, and overseeing communications for an organization.
📋 Key Responsibilities
✅ Develop and implement strategies for digital communications and marketing efforts to educate the public about Get Covered Illinois
✅ Manage multimedia communication efforts and serve as the internal lead on communications policy
✅ Collaborate with cross-functional teams to ensure consistent messaging and branding
✅ Monitor and analyze communication metrics to evaluate the effectiveness of campaigns
✅ Perform other duties as required or assigned which are reasonably within the scope of the duties enumerated above
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Public Relations, or a related field
Experience: 2 years of responsible administrative experience in a public or business organization
Required Skills:
- Proven experience in communications, marketing, and digital media strategy
- Strong writing, editing, and communication skills
- Intermediate graphic design and video production and editing skills
- Experience working with customer relationship management software and other email and marketing tools
- Ability to pass a background check
- Ability to travel with overnight stays as appropriate
Preferred Skills:
- Prior experience working with the press, including pitching stories, responding to press inquiries, and building relationships with local media
- Experience developing and implementing data-driven strategy and engaging content for digital media platforms
- Three years of experience overseeing communications for a company, organization, or similar experience at a news media organization
- Experience working with multilingual, diverse communities
- Knowledge of the health care field and experience in health care or health insurance
ASSUMPTION: While a Bachelor's degree is required, a Master's degree in a related field may be preferred for this role. Additionally, experience working in a government or non-profit setting may be beneficial.
💰 Compensation & Benefits
Salary Range: $6,339 - $9,178 per month (Anticipated starting salary non-state $6,339/CBA language applies)
Benefits:
- Health, Life, Vision, and Dental Insurance
- 13 Paid Holidays annually, 14 on even numbered years
- 10-25 days of Paid Vacation time annually - (10 days in year one of employment)
- 12 Paid Sick Days annually (sick days carry over from year to year)
- 12 Weeks Paid Maternity/Paternity Leave
- 3 Paid Personal Days annually
- Pension Plan
- Deferred Compensation Program and other pre-tax benefit programs (Medical/Daycare)
- Flexible work schedules may be available, dependent upon position
- Tuition Reimbursement Program and Federal Public Service Loan Forgiveness Program eligibility
Working Hours: M-F; 8:30am-5:00pm
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary depending on the candidate's experience, qualifications, and the state's budgetary constraints.
📌 Applicant Insights
🔍 Company Context
Industry: Government - Individual and Family Services
Company Size: 1,001-5,000 employees
Founded: 1964
Company Description:
- The Department of Insurance (DOI) regulates the insurance market in the State of Illinois, including licensing and educating insurance agents, investigating Workers Compensation fraud, and examining the operations and finances of insurance companies domiciled in the state.
- The DOI is committed to protecting consumers and regulating the insurance industry with innovation and efficiency.
Company Specialties:
- Child Welfare
- Day Care Licensing
- Child Protection
- and Family Services
Company Website: http://www.DCFS.Illinois.gov
ASSUMPTION: The Department of Insurance is a government agency responsible for regulating the insurance market in the State of Illinois. This role is part of the Get Covered Illinois initiative, which is a state-based marketplace for health insurance plans and savings available through the Affordable Care Act.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketplace Communications Manager reports directly to the State-Based Marketplace Communications and Marketing Director.
Work Arrangement: This is an on-site position based in Chicago, Illinois.
Growth Opportunities:
- Potential advancement to a senior communications role within the Department of Insurance or Get Covered Illinois initiative
- Opportunities to gain experience in government communications and public affairs
- Possibility to work on high-profile projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the Department of Insurance and the Get Covered Illinois initiative. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: The Department of Insurance has offices in Chicago and Springfield, Illinois.
Office Location(s): 60 E Van Buren St, Chicago, Illinois 60605, US
Geographic Context:
- Chicago, Illinois is the third-most populous city in the United States and the most populous city in the state of Illinois.
- The city is known for its diverse neighborhoods, vibrant arts and culture scene, and iconic landmarks such as the Willis Tower and the Art Institute of Chicago.
- Chicago is also home to several major sports teams, including the Chicago Bulls, Chicago Cubs, and the Chicago Bears.
Work Schedule: M-F; 8:30am-5:00pm
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Illinois.jobs2web.com website
- Phone or video screening with the hiring manager or a member of the HR team
- In-person or virtual interview with the hiring manager and other relevant stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Digital media strategy and content development
- Project management and organizational skills
- Cultural fit and alignment with the Department of Insurance's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital media strategy, communications, and project management
- Demonstrate your understanding of the Department of Insurance's mission and the Get Covered Illinois initiative
- Showcase your ability to work collaboratively and manage multiple projects simultaneously
ATS Keywords: Communications, Marketing, Digital Media Strategy, Project Management, Government, Non-profit, Health Insurance, Public Affairs
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the Department of Insurance's hiring timeline. It is essential to follow up with the hiring manager or HR team if you have not heard back after submitting your application.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Email marketing and automation tools
- Graphic design and video production software (e.g., Adobe Creative Suite, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience working with the listed tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Respect
- Excellence
- Collaboration
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Attention to detail and strong organizational skills
Self-Assessment Questions:
- Do you have experience working with the press and building relationships with local media?
- Are you comfortable managing multiple projects simultaneously and working in a fast-paced environment?
- Do you have experience developing and implementing data-driven strategy and engaging content for digital media platforms?
- Are you familiar with the health care field and experience in health care or health insurance?
ASSUMPTION: The ideal candidate will be a strong communicator, adaptable, and results-driven. They will also have experience working with the press, developing digital media strategy, and managing multiple projects simultaneously.
⚠️ Potential Challenges
- Working in a government agency may require navigating complex bureaucracies and regulations
- Managing communications for a high-profile initiative may require working with sensitive information and handling public relations crises
- This role may require working with multilingual, diverse communities, which can present unique communication challenges
- The Department of Insurance may have limited resources and budget constraints, which could impact the scope of the role and available tools
ASSUMPTION: The ideal candidate will be able to navigate complex environments, manage sensitive information, and work effectively with diverse communities. They will also be able to adapt to changing circumstances and work within budget constraints.
📈 Similar Roles Comparison
- This role is similar to a Communications Manager or Digital Marketing Manager in a private sector company, but may have additional responsibilities related to government communications and public affairs
- Compared to other government communications roles, this position may have a broader scope and require more strategic planning and implementation
- This role may offer more opportunities for professional growth and development within the Department of Insurance and the Get Covered Illinois initiative compared to similar roles in the private sector
ASSUMPTION: The ideal candidate will have experience in communications, marketing, and digital media strategy, as well as a strong understanding of government communications and public affairs.
📝 Sample Projects
- Developing and implementing a social media campaign to increase awareness and enrollment in Get Covered Illinois
- Creating and distributing press releases and media alerts to announce Get Covered Illinois initiatives and updates
- Managing a team of communications professionals to coordinate a statewide media relations effort
- Overseeing the production and distribution of marketing materials, such as brochures, posters, and email newsletters
ASSUMPTION: The ideal candidate will have experience managing communications projects, working with the press, and developing digital media strategy.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Get Covered Illinois initiative, and how can this role help address them?
- How does this role fit into the broader communications and marketing strategy for the Department of Insurance and Get Covered Illinois?
- What opportunities are there for professional growth and development within the Department of Insurance and the Get Covered Illinois initiative?
- How does the Department of Insurance support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: The ideal candidate will be proactive, inquisitive, and eager to learn about the Department of Insurance and the Get Covered Illinois initiative.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Illinois.jobs2web.com website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screening and in-person or virtual interviews by researching the Department of Insurance, Get Covered Illinois initiative, and the responsibilities of the Marketplace Communications Manager
- Follow up with the hiring manager or HR team if you have not heard back after submitting your application
- Be prepared to discuss your experience with digital media strategy, communications, and project management
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
