Marketplace content specialist (Medior/senior)

📌 Core Information

🔹 Job Title: Marketplace Content Specialist (Medior/Senior)

🔹 Company: Brandsom

🔹 Location: Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Internet Marketplace Platforms

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving marketplace content innovation and operational excellence across platforms like Amazon, Bol.com, and Zalando.
• Specializing in content automation, marketplace content design, and data-driven content strategies.
• Collaborating with the content and advertising team to provide insights and strategies to marketplace consultants.
• Working with top international brands to shape the future of marketplace content.

ASSUMPTION: This role requires a deep understanding of marketplace content optimization and a strong affinity for AI-driven content solutions.

📋 Key Responsibilities

✅ Develop and implement data-driven content strategies to optimize product pages and brand storytelling on marketplaces.

✅ Lead the evolution toward AI-enhanced content and design, leveraging automation tools for marketplace visuals and descriptions.

✅ Stay ahead of marketplace content trends and adapt strategies based on best practices.

✅ Enhance AI-powered automation to ensure efficiency and scalability in content production.

✅ Research, test, and integrate leading AI content tools and similar automation solutions for continuous optimization.

✅ Develop AI prompt strategies to refine and personalize content at scale.

✅ Utilize advanced A/B testing and analytics platforms to refine content performance and improve conversion rates.

✅ Implement data-backed improvements, ensuring content adapts to marketplace algorithm shifts and consumer behavior trends.

✅ Work closely within the content and advertising team, providing strategic insights and content innovations to marketplace consultants.

✅ Contribute to process improvements and operational excellence, ensuring content workflows are efficient and scalable.

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-5 years in content strategy and marketplace optimization, with a strong affinity for AI-driven solutions.

Required Skills:

• Deep knowledge of marketplace content optimization (Amazon, Bol.com, Zalando, etc.).
• Proficiency in photo and video editing tools like Photoshop, InDesign, and Premiere Pro.
• Strong ability to analyze marketplace performance data and execute strategic content improvements.
• Experience with A/B testing and analytics platforms (Amazon Brand Analytics, Bol.com Insights).
• Understanding of customer search behavior and ability to translate it into compelling visual content.
• Experience with AI tools for content creation, prompt engineering, and workflow automation.

Preferred Skills:

• Familiarity with UGC, TikTok, and emerging social commerce platforms.

ASSUMPTION: Candidates with experience within an agency or brand setting are strongly preferred.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and market standards for the role and location)

Benefits:

• Access to cutting-edge AI tools and the Brandsom Academy for continuous learning.
• Work with top international brands and shape the future of marketplace content.
• Join a young, dynamic, and rapidly growing team with clear opportunities for career advancement.
• Flexible work environment with hybrid/remote options.

Working Hours: 40 hours per week, with flexible scheduling options.

ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Brandsom operates in the competitive internet marketplace platforms industry, focusing on helping brands grow on marketplaces like bol.com, Amazon, Zalando, and more.

Company Size: Brandsom is a small company with 11-50 employees, offering a dynamic and ambitious work environment.

Founded: Brandsom was founded in 2018 and has since grown to become a leading e-commerce agency specializing in strategy, content optimization, advertising, and operational support.

Company Description:

• Brandsom helps brands grow on marketplaces by providing tailored strategies, content optimization, advertising, and operational support.
• The company works closely with both local and international brands to boost visibility and drive sales across Europe.
• Brandsom's team of marketplace experts is passionate about helping clients succeed in an increasingly competitive marketplace landscape.

Company Specialties:

• Marketplace strategy
• E-commerce
• Amazon
• Bol.com
• LaRedoute
• Otto
• Zalando
• SEO
• Advertising
• Seller Central
• ZFS
• FBA
• Vendor central

Company Website: brandsom.nl

ASSUMPTION: Brandsom's focus on marketplace content optimization and AI-driven solutions makes it an attractive choice for candidates interested in cutting-edge e-commerce strategies.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content strategy and marketplace optimization.

Reporting Structure: The Content Specialist will work closely with the content and advertising team, providing insights and strategies to marketplace consultants without direct managerial responsibilities.

Work Arrangement: This is a hybrid role, with a flexible work environment that combines both office and remote work.

Growth Opportunities:

• As a growing company, Brandsom offers clear opportunities for career advancement within the content and advertising team.
• Candidates can expect to gain specialized expertise in AI-driven content creation and marketplace optimization.
• Working with top international brands provides ample opportunities for professional development and skill-building.

ASSUMPTION: This role is well-suited for candidates seeking to specialize in AI-driven content creation and marketplace optimization, with a strong focus on data-driven strategies and continuous learning.

🌍 Location & Work Environment

Office Type: Brandsom's office is located in Utrecht, Netherlands, offering a modern and collaborative work environment.

Office Location(s): Vliegend Hertlaan 21, 209, Utrecht, 3526 KT, NL

Geographic Context:

• Utrecht is a vibrant city in the Netherlands, known for its historic architecture and lively cultural scene.
• The city offers a high quality of life, with excellent public transportation, education, and healthcare facilities.
• Utrecht is centrally located, with easy access to major cities like Amsterdam and Rotterdam.

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment, balancing both office and remote work effectively.

💼 Interview & Application Insights

Typical Process:

• Online application review and initial screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• In-depth interview with the content and advertising team to evaluate skills and experience.
• Final interview with the company's leadership team.

Key Assessment Areas:

• Marketplace content strategy and optimization.
• AI-driven content creation and automation.
• Data analysis and interpretation skills.
• Cultural fit and alignment with Brandsom's values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketplace content optimization experience and AI-driven content creation skills.
• Prepare examples of your work that demonstrate your ability to optimize content for various marketplaces.
• Be ready to discuss your understanding of AI tools and automation processes in content creation.

ATS Keywords: Marketplace content optimization, AI-driven content creation, data-driven strategies, content automation, e-commerce, Bol.com, Amazon, Zalando, A/B testing, analytics

ASSUMPTION: Brandsom's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• AI content creation tools (e.g., Copy.ai, Frase.io, Jasper.ai)
• Photo and video editing software (e.g., Photoshop, InDesign, Premiere Pro)
• Marketplace analytics platforms (e.g., Amazon Brand Analytics, Bol.com Insights)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Ambitious

Work Style:

• Results-oriented
• Adaptable and flexible
• Strong communication and collaboration skills
• Proactive and self-motivated

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketplace content trends and best practices?
• Can you provide an example of a time when you optimized content for a specific marketplace algorithm or consumer behavior trend?
• How do you approach continuous learning and improvement in your content creation processes?

ASSUMPTION: Brandsom values candidates who are passionate about marketplace content optimization, data-driven strategies, and continuous learning and improvement.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing marketplace landscape.
• Managing multiple projects and deadlines in a dynamic work environment.
• Collaborating effectively with a diverse team of experts in various disciplines.
• Adapting to new tools and technologies as they emerge in the market.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and adaptable to change.

📈 Similar Roles Comparison

• This role focuses on deep specialization in marketplace content, unlike broader e-commerce or marketing roles.
• Compared to related roles, this position requires a strong affinity for AI-driven content solutions and automation processes.
• Career progression may involve moving into a management or consultancy role within the content and advertising team.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in e-commerce or digital marketing.

📝 Sample Projects

• Optimizing product pages and brand storytelling for a major international brand on Amazon, Bol.com, and Zalando.
• Developing and implementing an AI-driven content strategy for a client's product portfolio across multiple marketplaces.
• Conducting A/B testing and analyzing performance data to refine content and improve conversion rates for a client's marketplace listings.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Content Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• How does Brandsom support the professional development and growth of its content specialists?
• Can you describe the team structure and dynamics within the content and advertising team?
• How does Brandsom approach collaboration and knowledge-sharing across different teams and disciplines?
• What are the most significant challenges facing the content and advertising team in the coming months, and how can this role contribute to addressing them?
• How does Brandsom measure the success of its content strategies, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and company culture at Brandsom.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your marketplace content optimization experience and AI-driven content creation skills.
• Prepare examples of your work that demonstrate your ability to optimize content for various marketplaces.
• Be ready to discuss your understanding of AI tools and automation processes in content creation during the interview.
• Follow up with Brandsom one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.