📌 Core Information
🔹 Job Title: Marketplace Digital Marketing Manager
🔹 Company: State of Illinois
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full Time
🔹 Category: Full Time
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the Get Covered Illinois marketplace website content strategy
- Implementing digital marketing advertising campaigns
- Managing all digital marketing tools
- Collaborating with leadership teams across various departments
ASSUMPTION: This role requires a strong background in digital marketing and website management, with a focus on improving user experience and driving engagement.
📋 Key Responsibilities
✅ Design, develop, and implement the Get Covered Illinois marketplace website
✅ Improve website engagement and track user traffic
✅ Manage and implement digital marketing advertising campaigns
✅ Manage all digital marketing tools
✅ Collaborate with leadership on marketing strategies and website accessibility
✅ Provide training and assistance to GCI leadership and staff
✅ Assist GCI communications and marketing with social media efforts
✅ Work with the Illinois Department of Innovation & Technology (DoIT) on best practices and standards
ASSUMPION: This role involves a mix of strategic planning, hands-on implementation, and collaboration with various teams to ensure the website meets the needs of all Illinoisans seeking health insurance.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Public Administration, or a related field
Experience: Two years of responsible administrative experience in a public or business organization
Required Skills:
- Proven experience in digital marketing campaigns
- Proficiency in digital marketing tools and platforms
- Strong analytical skills
- Excellent communication and collaboration skills
- Basic web design experience (HTML, CSS)
Preferred Skills:
- Experience with Adobe and Microsoft 365 applications
- Experience managing website content
- Experience collecting and analyzing marketing data
- Experience working with leadership teams across departments
ASSUMPTION: Candidates with a strong background in digital marketing, website management, and data analysis will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $6,589 - $9,541 (Anticipated starting salary non-state $6,589/CBA language applies)
Benefits:
- Health, Life, Vision, and Dental Insurance
- 13 Paid Holidays annually, 14 on even numbered years
- 10-25 days of Paid Vacation time annually - (10 days in year one of employment)
- 12 Paid Sick Days annually (sick days carry over from year to year)
- 12 Weeks Paid Maternity/Paternity Leave
- 3 Paid Personal Days annually
- Pension Plan
- Deferred Compensation Program and other pre-tax benefit programs (Medical/Daycare)
- Flexible work schedules may be available, dependent upon position
- Tuition Reimbursement Program and Federal Public Service Loan Forgiveness Program eligibility
Working Hours: M-F; 8:30am - 5:00pm
ASSUMPTION: The salary range provided is based on the State of Illinois' compensation structure for this role. However, actual starting salaries may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Individual and Family Services
Company Size: 1,001-5,000 employees
Founded: 1964
Company Description:
- The State of Illinois is responsible for providing essential services to its residents, including health insurance through the Get Covered Illinois marketplace.
- The Department of Insurance regulates the insurance market in Illinois, ensuring consumer protection and market stability.
- The State of Illinois offers a comprehensive benefits package to its employees, including health insurance, retirement plans, and paid time off.
Company Specialties:
- Child Welfare
- Day Care Licensing
- Child Protection
- and Family Services
Company Website: http://www.DCFS.Illinois.gov
ASSUMPTION: The State of Illinois is a large and diverse organization, with a wide range of career opportunities across various departments and agencies.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketplace Communications and Marketing Director
Work Arrangement: On-site, with potential for flexible scheduling
Growth Opportunities:
- Potential advancement to a senior marketing role within the agency
- Opportunities to work on high-impact projects with significant visibility
- Chance to gain experience in a government agency setting
ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader state government.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): 406 E. Monroe, Springfield, Illinois, US; 60 E Van Buren St, Chicago, Illinois 60605, US
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse and vibrant culture
- Springfield is the state capital and the seat of Illinois government
- Both locations offer a mix of urban and suburban living options
Work Schedule: Monday-Friday, 8:30am-5:00pm, with potential for flexible scheduling
ASSUMPTION: The work environment is professional and collaborative, with a focus on delivering high-quality services to Illinois residents.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Illinois.jobs2web.com website
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring panel
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Website management and content strategy
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with the agency's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Demonstrate your understanding of the Get Covered Illinois marketplace and the agency's mission
- Showcase your ability to manage digital marketing campaigns and improve website engagement
- Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
ATS Keywords: Digital Marketing, Website Management, Content Strategy, Advertising Campaigns, Data Analysis, SEO, Social Media, Email Marketing, Collaboration, Communication, Project Management, Training, Accessibility, Marketing Tools
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Analytics
- LinkedIn Ads
- SEO tools
- Email Service Provider (ESP) and Customer Relationship Management (CRM) platforms
- Adobe Creative Suite
- Microsoft 365
- HTML, CSS
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Equity
- Dedication
Work Style:
- Collaborative
- Data-driven
- Adaptable
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies align with the company's values and mission?
- How do you approach working with diverse teams and stakeholders to deliver successful campaigns?
- How do you stay up-to-date with the latest digital marketing trends and tools?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style preferences.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Working with tight deadlines and competing priorities
- Navigating a large government agency and its bureaucracy
- Ensuring accessibility and inclusivity for all Illinois residents
ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to delivering high-quality services.
📈 Similar Roles Comparison
- This role is unique in its focus on the Get Covered Illinois marketplace and its impact on Illinois residents
- Similar roles in other government agencies may have a broader focus or different target audiences
- Career paths in digital marketing can vary widely depending on the organization and industry
ASSUMPTION: Candidates should research the specific requirements and context of this role to ensure it aligns with their career goals and expectations.
📝 Sample Projects
- Developing and implementing a targeted digital advertising campaign to increase enrollment in the Get Covered Illinois marketplace
- Analyzing website user data to identify trends and optimize content and layout for improved engagement
- Collaborating with leadership to create and execute a comprehensive marketing strategy for the Get Covered Illinois marketplace
ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on the Get Covered Illinois marketplace and Illinois residents.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Get Covered Illinois marketplace?
- What are the biggest challenges facing the Get Covered Illinois marketplace, and how can this role address them?
- How does this role collaborate with other departments and agencies within the State of Illinois?
- What opportunities are there for professional growth and development within this role and the agency?
- How does the agency support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and its context within the agency and the broader state government.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Illinois.jobs2web.com website
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare for phone or video screening and in-person or virtual interviews
- Complete a background check and reference check
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
