Marketplace Marketing and Promotions Specialist

📌 Core Information

🔹 Job Title: Marketplace Marketing and Promotions Specialist

🔹 Company: Macy's

🔹 Location: New York, NY, USA

🔹 Job Type: Full Time

🔹 Category: Retail

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and promotions strategies for Macy's Marketplace
• Managing seller participation deadlines and coordinating content selections
• Supporting milestone events and initiatives, such as Black Friday and Cyber Monday
• Troubleshooting issues related to email content linking and product samples
• Tracking and analyzing key performance indicators (KPIs) to evaluate marketing effectiveness

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

📋 Key Responsibilities

✅ Manage seller participation deadlines for key marketing campaigns and seasonal themes

✅ Partner with the Seller Success team to coordinate content selections by department

✅ Collaborate with the Sitewide Site Merchandising team to support milestone events and initiatives

✅ Coordinate product sample requests and returns directly with sellers

✅ Work cross-functionally with Site Merchandising to troubleshoot issues related to email content linking

✅ Partner with the Marketing team to review and approve weekly marketing assets

✅ Lead marketing support for new strategic seller and brand launches across owned channels

✅ Coordinate with the Seller Success team to manage event sign-ups and ensure timely submission of promotional templates

✅ Audit all marketplace promotions to ensure proper setup and functionality before launch

✅ Oversee the opt-in process for value-add initiatives, such as coupons, affiliate placements, and flash sales

✅ Collaborate weekly with the Affiliate team to identify and support new brand placements across the site

✅ Track and analyze key performance indicators (KPIs) to evaluate marketing and promotional effectiveness

✅ Stay informed on industry trends and evolving marketplace policies to ensure marketing efforts remain compliant and competitive

✅ Foster an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities

ASSUMPTION: This role may require occasional work on weekends or evenings to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 2-5 years of experience in marketplace marketing, with a strong understanding of platforms like Amazon, Walmart, and eBay

Required Skills:

• Excellent written and verbal communication skills
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Proficient in tracking and analyzing key performance indicators (KPIs)
• Expertise in Microsoft Office and various marketing tools/software
• Familiarity with SEO principles and e-commerce best practices
• In-depth understanding of marketplace trends and policies
• Ability to troubleshoot issues related to email content linking, product samples, and promotional setups
• Collaborative mindset with the ability to work effectively in a team-oriented environment

Preferred Skills:

• Experience working with cross-functional teams in a retail environment
• Fluency in additional languages

ASSUMPTION: Candidates with relevant work experience may be considered in lieu of a bachelor’s degree.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist role in New York, NY)

Benefits:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Working Hours: Full-time position, typically working 40 hours per week. Occasional work on weekends or evenings may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1858

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com.
• Macy's inspires fashion exploration and discovery through exclusive brands, dynamic mobile and social platforms, and memorable events like the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade.
• Macy's is committed to giving back to communities, supporting local and national charities, and making a difference in every market they serve.

Company Specialties:

• Retail

Company Website: Macy's Careers

ASSUMPTION: Macy's is a well-established retailer with a strong brand presence and a commitment to community involvement.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Manager, Marketplace Marketing & Promotions

Work Arrangement: On-site, full-time position with occasional work on weekends or evenings as needed

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Opportunities to work on high-visibility campaigns and events
• Chance to gain experience working with cross-functional teams and external partners

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and team-oriented culture

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a vibrant retail industry
• The office is located in the heart of Manhattan, near public transportation and various amenities
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional work on weekends or evenings as needed

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Director of Marketplace Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing and promotions strategies
• Project management skills
• Communication and collaboration abilities
• Industry knowledge and marketplace trends

Application Tips:

• Highlight relevant marketing and promotions experience, with a focus on marketplace environments
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Macy's and the retail industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketplace Marketing, Promotions Specialist, Retail Marketing, Cross-Functional Collaboration, Project Management, Marketing Tools, Industry Knowledge, Problem-Solving, Teamwork

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Various marketing tools and software
• SEO and e-commerce platforms

ASSUMPTION: The required tools and technologies may vary depending on the specific marketing campaigns and projects the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive & Diverse
• Collaborative & Accountable
• Adaptable & Innovative
• Integrity & Respect

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and marketplace policies?
• Can you provide an example of a time when you had to troubleshoot an issue related to email content linking or product samples?
• How do you prioritize and manage multiple campaigns and deadlines simultaneously?

ASSUMPTION: Macy's values a diverse and inclusive work environment, with a strong focus on collaboration and teamwork.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously in a fast-paced environment
• Staying up-to-date with industry trends and evolving marketplace policies
• Occasional work on weekends or evenings to meet campaign deadlines
• Navigating a large, corporate work environment with various teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication and collaboration abilities.

📈 Similar Roles Comparison

• This role is unique in its focus on marketplace marketing and promotions within a retail environment
• Similar roles may include Marketing Specialist, Promotions Coordinator, or E-commerce Marketing Manager
• Career paths for this role may include advancement to senior marketing roles or management positions within the marketing department

ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new strategic seller or brand launch across owned channels
• Managing event sign-ups and ensuring timely submission of promotional templates for key marketing campaigns and seasonal themes
• Collaborating with cross-functional teams to troubleshoot issues related to email content linking and product samples

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams and departments within Macy's?
• What opportunities are there for professional growth and development within the marketing department?
• How does Macy's support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Macy's Careers
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Macy's and the retail industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.