π Core Information
πΉ Job Title: MΔtanga Whakatairanga Hokohuhua Convenience Retail Marketing Specialist
πΉ Company: Z Energy
πΉ Location: Auckland, Auckland, New Zealand (Hybrid - Auckland or Wellington)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-05-22
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (2 days per week in office)
π Job Overview
Key aspects of this role include:
- Driving monthly C-store promotional material execution across nationwide service stations
- Collaborating with agency partners and internal stakeholders to enhance customer engagement
- Using data and analytics to identify growth opportunities and track ROI
- Improving processes for promotional, campaign, and lifecycle development and execution
ASSUMPTION: This role requires a balance of creative marketing skills and analytical thinking to drive customer growth and improve processes.
π Key Responsibilities
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Develop and implement convenience retail-related communications to drive long-term growth and short-term conversion
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Roll out marketing elements of C-store offering through working with agency partners and key internal stakeholders
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Use data and analytics to identify opportunities to drive customer growth, volume, and loyalty, maximizing customer value and retention, as well as tracking and measuring activity to ensure ROI
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Drive continuous improvement of processes across all promotional, campaign, and lifecycle development and execution to make it easier to get things to market, cost less, and improve effectiveness
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to achieve marketing objectives.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in developing and executing marketing materials, campaigns, and initiatives in line with strategic focus areas, including coffee, food, and grocery
Required Skills:
- Marketing - proven experience in developing and executing marketing materials, campaigns, and initiatives
- Execution Focus - proven experience in managing and executing marketing tasks or projects, including strong time management, organizational skills, and the ability to coordinate resources and others to achieve agreed deadlines
- A willingness and ability to work collaboratively and be part of a cohesive, talented, and passionate team
- Ability to use data and insights to make recommendations
- The ability to provide direction and influence stakeholders, including agencies and/or suppliers
- Excellent written communication skills with experience creating engaging copy
Preferred Skills:
- Experience working in the convenience retail industry
- Fluency in Te Reo MΔori
ASSUMPTION: While not explicitly stated, experience in the convenience retail industry and fluency in Te Reo MΔori may be beneficial for this role.
π° Compensation & Benefits
Salary Range: NZD 92,100 to NZD 108,300 per annum, plus 15% STI based on company performance, a 5% KiwiSaver employer contribution, and health insurance through Southern Cross
Benefits:
- Short-term incentive plan
- Medical insurance for you and your family
- Enhanced employer contribution for KiwiSaver
- Generous leave provisions
- Hybrid working arrangement
- Access to retail discounts and cashbacks at over 150+ retailers in Aotearoa New Zealand
- Learning and upskilling opportunities
- Volunteering scheme (two days a year to do Good in your Hood)
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is based on industry standards for marketing roles with 2-5 years of experience in New Zealand.
π Applicant Insights
π Company Context
Industry: Oil and Gas. Z Energy is a significant player in the New Zealand transport energy market, with a commitment to contributing to the decarbonisation of the country's transport network while delivering the fuel Aotearoa needs today.
Company Size: Medium (201-500 employees). This size allows for a supportive team environment and opportunities for growth and development.
Founded: 2011. Z Energy was founded as a joint venture between Shell and the New Zealand Superannuation Fund, with a focus on delivering safe, secure, and reliable transport energy.
Company Description:
- Z Energy is an energy company focused on contributing to the decarbonisation of New Zealandβs transport network while delivering the fuel Aotearoa needs today.
- As a member of the Ampol Group, Z is the largest transport energy provider in Aotearoa, selling consumer fuel products via its Z- and Caltex-branded retail service and truck stations, supplying wholesale fuel products to commercial customers, providing commercial and consumer EV charging goods and services, and owning electricity retailer, Flick Electric.
- Z has a clear purpose: Powering better journeys, today and tomorrow. The company is committed to delivering safe, secure, and reliable transport energy, with the opportunity to deliver new journeys with new energy solutions in a changing world.
Company Specialties:
- Transport energy
- Convenience retail
- Electric vehicle charging
- Electricity retail
Company Website: http://www.z.co.nz
ASSUMPTION: Z Energy is a well-established company with a strong focus on sustainability and innovation in the energy sector.
π Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with agency partners and internal stakeholders.
Work Arrangement: Hybrid, with 2 days per week in the office and the remaining days working remotely.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of responsibilities to include additional categories or channels
- Opportunities to work on special projects or initiatives
ASSUMPTION: Z Energy offers opportunities for career growth and development, with a focus on supporting employees in achieving their aspirations.
π Location & Work Environment
Office Type: Modern, collaborative office spaces in both Auckland and Wellington.
Office Location(s): 604 Great South Road, Ellerslie, Auckland 1501, New Zealand (Auckland) and Queens Wharf, Wellington, Wellington & Wairarapa 6011, New Zealand (Wellington)
Geographic Context:
- Auckland: New Zealand's largest city, with a vibrant cultural scene, diverse communities, and numerous outdoor activities
- Wellington: New Zealand's capital city, known for its creative and cultural scene, political hub, and beautiful harbor
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: Both Auckland and Wellington offer unique cultural and lifestyle experiences, with a strong focus on work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Manager and a panel of stakeholders
- Reference checks and background verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Data analysis and interpretation
- Stakeholder management and communication
- Cultural fit and alignment with Z Energy's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of the convenience retail industry and Z Energy's business
- Showcase your ability to work collaboratively and influence stakeholders
ATS Keywords: Marketing, convenience retail, campaign development, data analysis, stakeholder management, customer growth, promotional materials, process improvement
ASSUMPTION: Z Energy uses Applicant Tracking Systems (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Mailchimp, HubSpot)
- Data analysis tools (e.g., Google Analytics, Microsoft Excel)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Z Energy uses a range of marketing, data analysis, project management, and design tools to support the role's responsibilities.
π Cultural Fit Considerations
Company Values:
- TΕ« Kaha - Stand Up: Be brave, take ownership, and make a difference
- TΕ« Maia - Speak Out: Be open, honest, and respectful in your communication
- TΕ« Kotahi - Side by Side: Work together, support each other, and achieve more
Work Style:
- Collaborative and supportive team environment
- Focus on continuous improvement and innovation
- Hybrid work arrangement, with flexibility for remote work
Self-Assessment Questions:
- Do you align with Z Energy's values of TΕ« Kaha, TΕ« Maia, and TΕ« Kotahi?
- Are you comfortable working in a hybrid environment, with a mix of in-office and remote work?
- Do you thrive in a collaborative and supportive team environment, with a focus on continuous improvement and innovation?
ASSUMPTION: Z Energy values a strong cultural fit, with employees who align with the company's values and work well within a collaborative team environment.
β οΈ Potential Challenges
- Managing multiple stakeholders, including agency partners and internal teams
- Balancing creative marketing initiatives with data-driven decision-making
- Adapting to a hybrid work environment, with a mix of in-office and remote work
- Keeping up with industry trends and best practices in convenience retail marketing
ASSUMPTION: These challenges can be overcome with strong communication, organization, and a proactive approach to continuous learning and improvement.
π Similar Roles Comparison
- This role is unique in its focus on convenience retail marketing within the energy sector
- Similar roles in other industries may have a broader focus on consumer marketing or brand management
- Career progression in this role may lead to senior marketing roles within Z Energy or related industries
ASSUMPTION: This role offers a unique opportunity to specialize in convenience retail marketing within the energy sector, with potential for growth and development within the company.
π Sample Projects
- Developing and executing a quarterly promotional campaign to drive customer engagement and loyalty
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with agency partners to create visually appealing and on-brand promotional materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative marketing initiatives to data analysis and stakeholder management.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Z Energy's convenience retail offering?
- What opportunities are there for professional development and growth within the company?
- How does Z Energy support work-life balance for its employees?
- What is the company's approach to sustainability and innovation in the energy sector?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and career growth opportunities.
π Next Steps for Applicants
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
