Mātanga Whakatairanga Hokohuhua Convenience Retail Marketing Specialist

📌 Core Information

🔹 Job Title: Mātanga Whakatairanga Hokohuhua Convenience Retail Marketing Specialist

🔹 Company: Z Energy

🔹 Location: Auckland, Auckland, New Zealand (Hybrid - 3 days on-site)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing convenience retail marketing strategies to drive customer growth and loyalty
• Collaborating with agency partners and internal stakeholders to execute marketing campaigns
• Analyzing data and insights to identify opportunities and measure ROI
• Improving promotional and campaign processes for efficiency and effectiveness

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Developing and implementing monthly convenience retail promotional material across nationwide service stations

✅ Collaborating with agency partners, category managers, and the retail team to enhance customer engagement and loyalty

✅ Using data and analytics to identify growth opportunities and track campaign performance

✅ Improving promotional and campaign processes for efficiency and cost-effectiveness

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in developing and executing marketing materials and campaigns in a retail or related environment

Required Skills:

• Proven marketing experience, with a focus on retail and consumer goods
• Strong execution focus, with excellent time management and organizational skills
• Ability to use data and insights to make recommendations and drive growth
• Excellent written communication skills, with experience creating engaging copy
• Proven ability to work collaboratively and influence stakeholders

Preferred Skills:

• Experience with convenience retail or similar environments
• Fluency in Te Reo Māori

ASSUMPTION: While not explicitly stated, fluency in Te Reo Māori may be beneficial for this role, given Z Energy's commitment to Aotearoa New Zealand and its people.

💰 Compensation & Benefits

Salary Range: NZD 92,100 - 108,300 per annum, plus 15% short-term incentive based on company performance, a 5% KiwiSaver employer contribution, and health insurance through Southern Cross

Benefits:

• Generous leave provisions, including sick leave, parental leave benefits, and the option to buy additional leave
• Hybrid working arrangement (3 days on-site)
• Access to retail discounts and cashbacks through Z's Benefits & Recognition platform
• Opportunities for career development and upskilling
• Two days per year to do Good in your Hood through Z's volunteering scheme

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for marketing roles with 2-5 years of experience in New Zealand.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas. Z Energy is a significant player in the New Zealand transport energy market, with a commitment to contributing to the decarbonisation of the country's transport network.

Company Size: Medium (201-500 employees). This size allows for a more personal and collaborative work environment, with opportunities for growth and development.

Founded: 2011. Z Energy was founded as a joint venture between Shell and the New Zealand Superannuation Fund, and later became a standalone company in 2018.

Company Description:

• Z Energy is an energy company focused on contributing to the decarbonisation of New Zealand’s transport network while delivering the fuel Aotearoa needs today.
• As a member of the Ampol Group, Z is the largest transport energy provider in Aotearoa, selling consumer fuel products via its Z- and Caltex-branded retail service and truck stations, supplying wholesale fuel products to commercial customers, providing commercial and consumer EV charging goods and services, and owning electricity retailer, Flick Electric.
• Z is committed to being a distinctive and inclusive workplace, with a focus on diversity, equity, and inclusion.

Company Specialties:

• Transport energy
• Retail fuel sales
• Wholesale fuel supply
• EV charging infrastructure
• Electricity retail

Company Website: http://www.z.co.nz

ASSUMPTION: Z Energy's commitment to sustainability and decarbonisation is a key aspect of its business strategy and company culture.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: This role reports directly to the Marketing Manager, Convenience Retail.

Work Arrangement: Hybrid (3 days on-site). This arrangement offers flexibility and a balance between remote work and on-site collaboration.

Growth Opportunities:

• Progression to senior marketing roles within Z Energy or the broader Ampol Group
• Expanding skills and expertise in convenience retail marketing and data analysis
• Opportunities to work on cross-functional projects and initiatives

ASSUMPTION: Given Z Energy's commitment to employee development and growth, there are likely opportunities for career progression within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Auckland and Wellington.

Office Location(s): 604 Great South Road, Ellerslie, Auckland 1501, New Zealand (Auckland office)

Geographic Context:

• Auckland is New Zealand's largest city, with a diverse and vibrant culture
• The Auckland office is located in the Ellerslie suburb, with easy access to public transportation and amenities
• Auckland offers a range of housing options, from urban apartments to suburban homes

Work Schedule: Full-time (40 hours per week), with flexible working arrangements and the option to work from home two days per week.

ASSUMPTION: While not explicitly stated, the role may require occasional travel to Z Energy's other office locations or service stations across New Zealand.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the marketing manager or another senior leader

Key Assessment Areas:

• Marketing and campaign development skills
• Data analysis and interpretation abilities
• Collaboration and stakeholder management skills
• Cultural fit and alignment with Z Energy's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and retail experience, as well as your ability to work collaboratively and use data to drive decisions
• Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes and the insights you gained
• Research Z Energy's commitment to sustainability and decarbonisation, and be prepared to discuss how your skills and experience align with these priorities

ATS Keywords: Marketing, Retail, Campaign Development, Data Analysis, Stakeholder Management, Convenience Store, Customer Engagement, Loyalty

ASSUMPTION: Z Energy's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Tū Kaha - Stand Up: Be brave, take ownership, and make things happen
• Tū Maia - Speak Out: Be open, honest, and direct in your communication
• Tū Kotahi - Side by Side: Work together, support each other, and achieve more

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Z Energy's values, and how have you demonstrated these values in your previous roles?
• How do you approach working collaboratively with agency partners and internal stakeholders to achieve common goals?
• Can you provide an example of a time when you used data to drive a marketing decision or campaign improvement?

ASSUMPTION: Z Energy places a strong emphasis on cultural fit and alignment with its values, so candidates should be prepared to discuss their personal values and how they align with the company's.

⚠️ Potential Challenges

• Managing multiple stakeholders, including agency partners and internal teams, may require strong communication and project management skills
• Working in a fast-paced and dynamic retail environment may present challenges in terms of prioritization and time management
• Z Energy's commitment to sustainability and decarbonisation may require candidates to adapt their marketing strategies and tactics to support these priorities
• The hybrid work arrangement may present challenges in terms of maintaining productivity and engagement when working remotely

ASSUMPTION: While Z Energy offers a supportive and collaborative work environment, candidates should be prepared to face challenges and adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on convenience retail marketing within the transport energy sector
• Compared to other marketing roles, this position requires a strong focus on data analysis and stakeholder management
• Career progression opportunities may be similar to those in other marketing roles, with the potential for growth within Z Energy or the broader Ampol Group

ASSUMPTION: While this role is unique in its focus on convenience retail marketing, candidates with experience in related marketing roles may find the skills and responsibilities transferable.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new convenience store product or service
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with agency partners to create engaging and on-brand marketing materials for in-store promotions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing function?
• How does this role contribute to Z Energy's broader sustainability and decarbonisation goals?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does the hybrid work arrangement support work-life balance and employee well-being?
• Can you provide an example of a successful marketing campaign that the team has executed, and what made it successful?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your marketing and retail experience, as well as your ability to work collaboratively and use data to drive decisions
• Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes and the insights you gained
• Research Z Energy's commitment to sustainability and decarbonisation, and be prepared to discuss how your skills and experience align with these priorities
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.