📌 Core Information
🔹 Job Title: Measurement Lead, Campaign Measurement
🔹 Company: Netflix
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Focusing on causal test and learn solutions such as Brand Effectiveness, Incremental lift (online sales, offline-sales, in-store foot traffic, etc.)
- Managing day-to-day effectiveness study execution process with 3rd party vendors from end-to-end
- Synthesizing measurement output and telling a comprehensive story
- Supporting Manager of Campaign Effectiveness on advertiser and category-specific learning agendas and playbooks for Netflix
- Consulting with sales and advertiser clients on KPIs and making measurement recommendations to optimize their media plans on Netflix
- Developing case studies from ongoing and completed analyses
ASSUMPTION: This role requires a strong background in media measurement, with a focus on causal measurement and a proven track record of managing complex projects.
📋 Key Responsibilities
✅ Focus on causal test and learn solutions e.g. Brand Effectiveness, Incremental lift (online sales, offline-sales, in-store foot traffic, etc.)
✅ Manage day-to-day effectiveness study execution process with 3rd party vendors from end-to-end e.g. sales request, vendor intake, survey drafting (if applicable), analysis, report creation, and presentation
✅ Synthesize measurement output and tell a comprehensive story
✅ Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas and playbooks for Netflix
✅ Consult with sales and advertiser clients on KPIs and make measurement recommendations that will help optimize their media plans on Netflix
✅ Develop case studies from ongoing and completed analyses
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Economics, Marketing, or a related discipline)
Experience: 4-6 years in media measurement at a streaming, digital, or TV company
Required Skills:
- Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing
- Self-starter with expertise in managing large-scale, complex projects
- Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
- Loves to get into the weeds and can see the big picture
- Open to innovating, challenging assumptions and implementing better approaches
- Knowledge of quantitative and qualitative methodologies
- Understanding of the consumer’s voice and how to turn that into actionable insights
- Strong business partner to other cross-functional teams and a leader who can prioritize multiple projects
- Collaborates effectively and embraces differing perspectives and experiences to make better decisions
- Experienced and at ease with diverse cultures and working in international environments
Preferred Skills:
- Dual TV/Video and digital experience
ASSUMPTION: Candidates with a proven track record in media measurement and a strong understanding of the advertising landscape are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $420,000 (Netflix provides a market range for compensation, and the final offer will depend on the candidate's specific job family, background, skills, and experience)
Benefits:
- Health Plans
- Mental Health Support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
Working Hours: Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
ASSUMPTION: Netflix offers a comprehensive benefits package, including health plans, retirement plans, and paid leave options, to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Netflix is a leading entertainment service provider, offering TV series, films, and games to over 300 million paid memberships in over 190 countries. The company is known for its streaming services and original content.
Company Size: Netflix has over 10,000 employees, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration.
Founded: Netflix was founded in 1997, initially as a DVD rental service. It transitioned to streaming services in 2007 and has since grown into a global entertainment powerhouse.
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages.
- The company offers a unique culture and environment, with a focus on innovation, creativity, and collaboration.
- Netflix is committed to inclusion, recognizing that diversity builds stronger teams and approaches diversity and inclusion seriously and thoughtfully.
Company Specialties:
- Revolutionizing the way people watch TV shows and movies!
Company Website: jobs.netflix.com
ASSUMPTION: Netflix's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and creativity makes it an attractive place to work for individuals looking to make an impact in the entertainment industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in media measurement and a strong understanding of the advertising landscape.
Reporting Structure: The Measurement Lead will report directly to the Manager of Campaign Effectiveness and work closely with cross-functional teams, including data science, consumer insights, product, and sales.
Work Arrangement: This role is on-site, with the primary office location in New York, New York.
Growth Opportunities:
- As Netflix continues to expand its advertising offerings, there will be opportunities for the Measurement Lead to take on additional responsibilities and grow within the organization.
- The role provides exposure to various aspects of the advertising business, allowing the incumbent to develop a broad skill set and gain valuable experience.
- Netflix's large size and global presence offer numerous opportunities for career growth and development.
ASSUMPTION: The Measurement Lead role offers a unique opportunity to work at the intersection of advertising, data, and entertainment, with ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Netflix's New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 245 W 17th St, New York, NY 10011, US
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample opportunities for networking and professional growth.
- The city's diverse population and cultural scene provide a rich environment for understanding consumer behavior and preferences.
- New York's vibrant entertainment industry makes it an ideal location for a company like Netflix, which is expanding its advertising offerings.
Work Schedule: Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
ASSUMPTION: Netflix's New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with cross-functional team members
- Final round interview with the director or vice president
Key Assessment Areas:
- Candidates' understanding of media measurement and the advertising landscape
- Problem-solving skills and ability to manage complex projects
- Communication and presentation skills
- Cultural fit and alignment with Netflix's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to media measurement and provide examples of your work
- Research Netflix's advertising strategy and be ready to discuss how your skills and experience can contribute to its success
- Prepare questions to ask the interviewer about the role and the team
ATS Keywords: Media Measurement, Advertising Landscape, Causal Measurement, Incremental Lift, Brand Lift, Geo Lift, Matched Market Testing, Multi-Cell Testing, A/B Testing, Project Management, Consumer Insights, Collaboration, Diversity Awareness
ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, problem-solving abilities, and cultural fit with Netflix's values and work environment.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Survey software (e.g., SurveyMonkey, Qualtrics)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Measurement Lead will use a variety of tools and technologies to manage projects, analyze data, and communicate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Collaboration
- Innovation
- Sustainability
Work Style:
- Netflix's work environment is fast-paced and dynamic, with a focus on innovation and creativity
- The company values collaboration and encourages employees to work together to achieve common goals
- Netflix offers a flexible work environment, with a focus on results and outcomes rather than hours worked
Self-Assessment Questions:
- Do you embrace Netflix's commitment to inclusion and diversity?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and who embrace Netflix's commitment to inclusion and collaboration are likely to be a good fit for this role.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Netflix's advertising business is still in its early stages, and the Measurement Lead may face challenges in establishing measurement standards and best practices
- The role may require working with diverse teams and stakeholders, each with their own priorities and perspectives
- The role may require travel to attend industry events and meet with clients
ASSUMPTION: The Measurement Lead role presents unique challenges and opportunities for growth and development within Netflix's advertising business.
📈 Similar Roles Comparison
- This role is unique in its focus on causal test and learn solutions and its responsibility for managing the effectiveness study execution process with third-party vendors
- Compared to related roles in media measurement, this role offers a broader scope of responsibilities and the opportunity to work closely with cross-functional teams
- Career paths for this role may include progression into more senior roles within Netflix's advertising organization or transition into related fields such as market research or consulting
ASSUMPTION: The Measurement Lead role offers a unique opportunity to work at the intersection of advertising, data, and entertainment, with ample opportunities for growth and development within the organization.
📝 Sample Projects
- Developing a comprehensive measurement framework for Netflix's advertising business, including key performance indicators (KPIs) and metrics for success
- Managing a large-scale effectiveness study for a major advertising campaign, including vendor selection, survey design, data analysis, and presentation of findings
- Creating a case study showcasing the impact of Netflix's advertising business on brand awareness and consumer behavior
ASSUMPTION: The Measurement Lead role offers a unique opportunity to work on high-impact projects that drive Netflix's advertising business and contribute to the company's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Netflix's advertising measurement capabilities, and how this role will contribute to their evolution?
- How does this role collaborate with other teams within Netflix's advertising organization, and what are the key priorities for the first 90 days?
- Can you provide an example of a successful measurement project you've led, and how you approached challenges and setbacks?
- How does Netflix support the professional development and growth of its employees, particularly in the advertising organization?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Measurement Lead, Campaign Measurement - New York, New York, United States
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Netflix's advertising strategy and developing questions to ask the interviewer
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
