Media and Marketing Operations Manager- Collegiate Athletics / Advancement

📌 Core Information

🔹 Job Title: Media and Marketing Operations Manager - Collegiate Athletics / Advancement

🔹 Company: Affinaquest Technologies, LLC

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: On-site

🔹 Category: Marketing Operations

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Manage and oversee various marketing technology platforms
• Implement strategic B2B marketing campaigns
• Collaborate with internal and external stakeholders for message alignment
• Ensure adherence to brand standards while designing content

ASSUMPTION: The job emphasizes a balance between strategic implementation and detailed execution, highlighting a need for a dynamic candidate who can adapt quickly to tech changes in marketing operations.

📋 Key Responsibilities

✅ Execute day-to-day marketing operations across multiple platforms such as content scheduling and performance tracking.

✅ Design engaging content using tools like Canva and Adobe Suite.

✅ Maintain and update website content via WordPress for timeliness and accuracy.

✅ Manage social media channels, including content creation and engagement.

✅ Coordinate email marketing campaigns using Salesforce and HubSpot.

✅ Generate analytics reports to provide actionable insights.

✅ Collaborate with cross-functional teams including sales and client management for strategy alignment.

✅ Support events, webinars, and digital campaigns.

✅ Stay abreast of trends in collegiate athletics and marketing innovations.

ASSUMPTION: Responsibilities require strong multi-tasking skills, as well as the ability to manage various campaigns and platforms simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, Sports Management, or a related field.

Experience: Prior experience or internship in higher-education or collegiate athletics marketing is essential.

Required Skills:

• Proficiency in Microsoft Office 365
• Hands-on graphic design experience with Canva and Adobe Creative Suite
• Familiarity with content management and CRM platforms

Preferred Skills:

• Advanced understanding with SEO tools and principles
• Video editing capabilities

ASSUMPTION: The current landscape of digital marketing necessitates hands-on experience with digital platforms and design tools in order to fully engage and expand audience reach.

💰 Compensation & Benefits

Salary Range: Not specified; candidates are encouraged to inquire during the interview process.

Benefits:

• Health and dental insurance plans
• Professional development opportunities
• Work-life balance initiatives and flexible working hours

Working Hours: 40 hours per week, with some travel required (10%-20%).

ASSUMPTION: The comprehensive benefits package likely reflects a commitment to employee well-being, a typical offering in tech-centric companies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on higher education and athletics data analytics.

Company Size: 11-50 employees, supporting a close-knit, agile work environment.

Founded: Not specified, but assumed to possess over a decade in industry presence.

Company Description:

• Empowers organizations with audience analytics and data management tools.
• Fosters relationship management and enhances donor and alumni engagement.
• Delivers data-driven insights for meaningful institutional advancement.

Company Specialties:

• Data Warehousing
• CRM Solutions Engineered on Salesforce
• Predictive Analytics

Company Website: http://affinaquest.com

ASSUMPTION: The company's small size suggests a start-up vibe with potential for high impact and visibility roles.

📊 Role Analysis

Career Level: Mid-level position ideal for professionals with some experience in marketing operations or higher education sectors.

Reporting Structure: Reports to the Senior Director of Product Marketing; close coordination with Chief Client Officer and Field Marketing teams.

Work Arrangement: Hybrid work policy with mandatory office days to promote team cohesion.

Growth Opportunities:

• Potential for advancement within both marketing and operations fields.
• Opportunities to innovate within a fast-paced marketing technology landscape.
• Exposure to B2B strategic communication campaigns at a high level.

ASSUMPTION: Given the company’s rapid growth and dynamic industry, ambitious candidates may find significant opportunities for leadership and career development.

🌍 Location & Work Environment

Office Type: Corporate headquarters in a tech hub, fostering an innovative and dynamic workplace.

Office Location(s): Scottsdale, AZ and Reston, VA

Geographic Context:

• Situated in prominent tech-warm regions.
• Close proximity to major academic institutions encourages partnerships and networking.
• Vibrant areas known for a blend of academia and commerce.

Work Schedule: Hybrid schedule, encouraging presence in office for a shared collaborative culture, alongside the flexibility of home-based work.

ASSUMPTION: The bustling environment of the company's locations potentially offers diverse cultural and professional engagement opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening.
• Phone interview with HR or hiring manager.
• On-site or virtual panel interview.
• Technical assessment or case study (if applicable).

Key Assessment Areas:

• Proficiency in marketing analytics and technology stack.
• Cultural fit within a dynamic, fast-paced environment.
• Ability to handle cross-functional projects and campaigns efficiently.

Application Tips:

• Highlight specific projects or experiences in higher education or sports marketing.
• Demonstrate adaptability and innovation in using marketing platforms.
• Showcase leadership in managing marketing operations and strategic campaigns.

ATS Keywords: Marketing Operations, CRM Management, Collegiate Athletics, Adobe Creative Suite, SEO, Social Media Management

ASSUMPTION: The role demands familiarity with marketing technologies and a cultural alignment with innovation; candidates should emphasize both in their application.

🛠️ Tools & Technologies

• WordPress for content management
• Salesforce for CRM initiatives
• Adobe Creative Suite for graphic design and content creation

ASSUMPTION: Proficiency with these tools is critical to the role as they form a core part of the job's operational focus.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation in data analytics.
• Focus on building long-lasting client relationships.
• Emphasis on collaborative, team-oriented success.

Work Style:

• Detail-oriented and organized to manage multiple tasks.
• Collaborative work, yet comfortable working independently.
• Must adapt quickly to new trends and stringent deadlines.

Self-Assessment Questions:

• How do you keep up with emerging trends in marketing technology?
• Describe a time when you improved a marketing process.
• Why are you passionate about collegiate athletics marketing?

ASSUMPTION: Prospective candidates need to value innovation and collaboration, qualities integral to Affinaquest's mission.

⚠️ Potential Challenges

• Management of complex marketing technology platforms.
• Navigating a dynamic, fast-paced environment.
• Coordinating cross-functional teams to align strategy.
• Handling large-scale B2B campaigns effectively.

ASSUMPTION: The challenges inherent in this position stem from balancing detailed marketing operations with broader strategic initiatives, requiring strong organizational skills.

📈 Similar Roles Comparison

• Brand Manager - Focus on creating cohesive branding strategies.
• CRM Specialist - Specialize more deeply in customer relationship management systems.
• Marketing Coordinator - Emphasis on managing distinct elements of marketing projects.

ASSUMPTION: While similar roles exist, this position merges distinct elements of marketing operations with strategic data usage, offering a unique blend of responsibility.

📝 Sample Projects

• Creation of a full-scale branding update for a collegiate athletics program.
• Development and implementation of a new CRM strategy across multiple departments.
• Coordination of a high-impact B2B marketing event or conference.

ASSUMPTION: Projects likely involve collaboration across departments and integrating diverse marketing technologies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently faced by the marketing team?
• How does the company support ongoing professional development?
• Can you describe a typical day or project workflow for this role?
• How does Affinaquest’s culture support innovation?
• What are the company’s future plans for expansion in the collegiate athletics segment?

ASSUMPTION: Questions should cover work environment advantages, role expectations, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a detailed resume highlighting relevant experience.
• Prepare a portfolio with tangible evidence of marketing operations.
• Be ready for a potential skills assessment during the interview process.
• Follow up post-interview to express continued interest and enthusiasm.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.