📌 Core Information
🔹 Job Title: Media and Social Marketing Manager Lead
🔹 Company: USAA
🔹 Location: San Antonio, Texas (with options for Plano, TX; Phoenix, AZ; Colorado Springs, CO; Charlotte, NC; Tampa, FL)
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving marketing controls for media channels to ensure compliance with internal policies and risk management requirements
- Conducting Risk and Control Self-Assessments (RCSA) and deep dives on campaign execution processes
- Identifying and documenting key risks and mitigating controls, escalating emerging issues as needed
- Supporting incident response and root cause analyses for control failures and campaign issues
- Providing advisory support to marketing teams during campaign planning and execution
ASSUMPTION: This role requires a high level of detail orientation, strong analytical skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Own and evolve marketing controls for media channels ensuring compliance with internal policies, enterprise risk framework, and regulatory standards
✅ Conduct RCSAs and deep dives on campaign execution processes for all media channels (e.g., programmatic, social, search)
✅ Identify and document key risks and associated mitigating controls; escalate emerging issues as needed
✅ Support incident response and root cause analyses for control failures and campaign issues
✅ Provide advisory support to marketing teams during campaign planning and execution
✅ Embed controls, approval processes into MarTech workflow design and influence development of automated controls
✅ Serve as lead point of contact for internal audit and control testing
✅ Maintain audit-ready documentation and evidence tracking for campaign execution
✅ Influence and align cross-functional teams to drive accountability for control execution
✅ Lead risk awareness, change management, and training initiatives within the marketing organization
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 8+ years in a marketing, sales, advertising, or communications function, including 4+ years in social marketing, digital marketing, or digital campaign management
Required Skills:
- Proven leadership and influencing skills
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Subject-matter expertise in media campaign execution within a highly regulated environment
- Experience with enterprise risk management frameworks (e.g., RCSA, issue management)
- Working knowledge of data governance or data privacy practices
Preferred Skills:
- Experience with media channel process improvements and automation
- Knowledge and experience partnering with media vendors, platforms, and systems
ASSUMPTION: A strong background in risk management and a deep understanding of media campaign execution are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $114,080 - $218,030 (USD)
Benefits:
- Comprehensive medical, dental, and vision plans
- 401(k) and pension plans
- Life insurance and parental benefits
- Adoption assistance
- Paid time off, paid holidays, and paid volunteer hours
- Wellness programs, career path planning, and continuing education
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market data and may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on serving the military community and their families
Company Size: 10,001+ employees, with a large presence in the financial services industry
Founded: 1922, with a rich history of serving the military community
Company Description:
- USAA offers a range of financial services, including insurance, investments, financial planning, banking, and more
- Committed to serving the military community and being a military-friendly employer
- Focuses on providing exceptional service, trusted advice, and highly competitive products
Company Specialties:
- Insurance
- Investments
- Financial Planning
- Banking
- Serving the Military Community
- Employee Well-being
- World-class Benefits
- Customer Service
- Risk Management
- Audit and Compliance
Company Website: http://www.usaajobs.com
ASSUMPTION: USAA's focus on serving the military community sets it apart in the financial services industry.
📊 Role Analysis
Career Level: Experienced professional with a focus on risk management and media campaign execution
Reporting Structure: This role reports to the Head of Marketing Operations and works closely with cross-functional marketing and technology enablement teams
Work Arrangement: Hybrid, with 4 days required in the office
Growth Opportunities:
- Potential to influence and drive change within the marketing organization
- Opportunities to collaborate with various teams and develop leadership skills
- Possibility to advance within the marketing operations or broader marketing function
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: USAA has multiple office locations, with this role being based in San Antonio, TX, with options for Plano, TX; Phoenix, AZ; Colorado Springs, CO; Charlotte, NC; or Tampa, FL
Office Location(s): San Antonio, TX (9800 Fredericksburg Rd.), Plano, TX (5601 Legacy Dr.), Phoenix, AZ (One Norterra Dr.), Colorado Springs, CO (1855 Telstar Dr.), Charlotte, NC (200 West Blvd.), Tampa, FL (17200 Commerce Park Blvd.)
Geographic Context:
- San Antonio, TX: A large city in southern Texas with a diverse economy and a significant military presence
- Plano, TX: A suburban city north of Dallas with a high quality of life and strong job market
- Phoenix, AZ: The capital and most populous city of Arizona, with a growing tech industry and vibrant culture
- Colorado Springs, CO: A city in southern Colorado known for its natural beauty and outdoor recreation opportunities
- Charlotte, NC: The most populous city in North Carolina, with a diverse economy and a growing tech industry
- Tampa, FL: A major city on the west coast of Florida, with a diverse economy and a growing job market
Work Schedule: Full-time, typically 40 hours per week, with 4 days required in the office
ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban settings, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Risk management and compliance expertise
- Media campaign execution and strategy development
- Leadership and influencing skills
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your risk management experience and media campaign execution skills
- Prepare examples of your risk management strategies and media campaign successes
- Research USAA's mission and values to demonstrate your fit with the organization
ATS Keywords: Media marketing, risk management, campaign execution, process improvement, compliance, budget management, analytics, leadership, communication, collaboration, problem-solving, digital marketing, social marketing, control testing, training, documentation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on risk management and media campaign execution expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media-specific platforms and tools (e.g., Google Analytics, social media management tools, etc.)
- Risk management and compliance software
- Project management tools (e.g., Asana, JIRA, etc.)
ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary based on the specific media channels and risk management platforms used by USAA.
👔 Cultural Fit Considerations
Company Values:
- Service: We put our members first by understanding their needs and exceeding their expectations
- Loyalty: We are committed to our members, our company, and our mission
- Honesty: We act with integrity in all we do
- Integrity: We hold ourselves accountable to the highest ethical standards
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on continuous improvement
Self-Assessment Questions:
- How have you demonstrated a commitment to serving USAA's members in previous roles?
- Can you provide an example of a time when you identified and mitigated a significant risk in a media campaign?
- How do you approach collaborating with cross-functional teams to drive accountability for control execution?
ASSUMPTION: USAA's values and work style emphasize a strong commitment to service, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Balancing the need for risk management and compliance with the desire for innovative and effective media campaigns
- Working in a highly regulated environment with frequent changes to policies and regulations
- Managing multiple stakeholders and competing priorities in a matrixed organization
- Adapting to new tools, technologies, and processes as the marketing landscape evolves
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on risk management and compliance within the media marketing function
- Similar roles in other industries may have a broader focus on marketing strategy and campaign execution, with less emphasis on risk management
- Career progression in this role could lead to leadership positions in marketing operations, risk management, or broader marketing functions
ASSUMPTION: This role offers a unique opportunity to specialize in risk management and compliance within the media marketing function.
📝 Sample Projects
- Conducting a comprehensive RCSA of the media marketing function and implementing recommended controls
- Developing and implementing a risk management framework for a new media channel or campaign type
- Leading a cross-functional team to improve media campaign execution processes and reduce risks
ASSUMPTION: These sample projects demonstrate the hands-on, collaborative nature of this role and the opportunity to drive meaningful change within the marketing organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing operations and risk management functions at USAA?
- What are the most pressing challenges facing the media marketing function, and how can this role address them?
- How does USAA support the professional development and growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role?
- How does USAA measure the success of its media marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the organization, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your risk management experience and media campaign execution skills
- Prepare examples of your risk management strategies and media campaign successes
- Research USAA's mission and values to demonstrate your fit with the organization
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
