📌 Core Information
🔹 Job Title: Media and Social Marketing Manager Senior
🔹 Company: USAA
🔹 Location: San Antonio, Texas (Hybrid: 4 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and maintaining control processes for marketing activities across media channels
- Ensuring marketing campaigns comply with regulations and internal policies
- Conducting risk assessments and driving process improvements
- Providing advisory support to marketers and embedding controls into campaign planning and execution
- Collaborating with cross-functional teams to drive standardization, documentation, and automation of marketing processes
ASSUMPTION: This role requires a strong understanding of media channels, campaign execution, and risk management within a highly regulated environment.
📋 Key Responsibilities
✅ Develop, implement, and maintain control processes for marketing activities across media channels
✅ Ensure marketing campaigns comply with applicable compliance regulations and internal policies
✅ Conduct risk assessments and deep dives on campaign execution processes for all media channels
✅ Provide advisory support to marketers during campaign strategy planning and execution
✅ Identify and document control gaps and work with stakeholders to implement remediation strategies
✅ Drive standardization and documentation of marketing processes, controls, and workflows
✅ Support development and implementation of automated controls and governance tools
✅ Partner with marketing campaign managers to embed controls into campaign planning and execution
✅ Lead training sessions and create materials to promote a culture of risk awareness and compliance within the marketing organization
✅ Prepare documentation and evidence to support control testing and audit reviews
ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills, as well as attention to detail and a structured approach to process design and documentation.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 6 or more years of experience in a marketing, sales, advertising, and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
Required Skills:
- Advanced knowledge of digital or social marketing industry and practices
- Experience influencing business decisions
- Experience facilitating and/or participating in cross-functional teams
- Experience collaborating with key stakeholders
- Advanced knowledge of Microsoft Office, Word, Excel, and PowerPoint
- Advanced knowledge of the impact of social marketing on an omni-channel experience
Preferred Skills:
- Strong understanding of media channels campaign execution within a highly regulated environment
- Experience with media channel process improvements and automation
- Knowledge and experience partnering with media vendors, platforms, and systems
- Working knowledge of data governance or data privacy practices
ASSUMPTION: Candidates with a strong background in marketing, risk management, or compliance within the financial services industry are preferred.
💰 Compensation & Benefits
Salary Range: $93,770 - $179,240 (USD) per year
Benefits:
- Comprehensive medical, dental, and vision plans
- 401(k) and pension
- Life insurance
- Parental benefits and adoption assistance
- Paid time off program with paid holidays and 16 paid volunteer hours
- Wellness programs
- Career path planning and continuing education
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data and may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1922
Company Description:
- USAA provides a range of financial services to the military community and their families
- Offers highly competitive products, exceptional service, and trusted advice
- Seeks to be the military community’s provider of choice
Company Specialties:
- Insurance
- Investments
- Financial Planning
- Banking
- Serving the Military Community
- Military Friendly Employer
- Employee well-being
- World-class Benefits
- Customer Service
- Risk Management
- Audit and Compliance
Company Website: http://www.usaajobs.com
ASSUMPTION: USAA is a well-established company with a strong focus on serving the military community and providing exceptional benefits to its employees.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports to the Director of Marketing Operations
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Growth Opportunities:
- Potential to move into a management or leadership role within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in risk management and compliance within the financial services industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): San Antonio, TX (with the option to work remotely one day per week)
Geographic Context:
- San Antonio, TX, is the second-largest city in Texas and offers a mix of urban and suburban living
- The city has a diverse economy, with a strong presence in healthcare, government, and defense
- San Antonio is known for its rich history, cultural attractions, and vibrant food scene
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with the option to work one day remotely)
ASSUMPTION: This role requires candidates to be comfortable working in a corporate office environment and collaborating with team members in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Understanding of media channels and campaign execution
- Risk management and compliance skills
- Problem-solving and analytical skills
- Communication and stakeholder engagement skills
- Cultural fit with USAA's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with media channels, risk management, and process improvement
- Demonstrate your understanding of USAA's mission and how your skills align with the role's requirements
ATS Keywords: Media channels, campaign execution, risk management, compliance, process improvement, stakeholder engagement, communication, problem-solving, analytics, marketing operations
ASSUMPTION: USAA uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, programmatic platforms)
- Risk management and compliance software
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Loyalty
- Honesty
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong commitment to serving the military community and their families?
- Are you comfortable working in a highly regulated environment and managing risk?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who align with USAA's core values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Working in a highly regulated environment with strict compliance requirements
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with industry trends and best practices in media channels and risk management
- Adapting to changes in regulations, processes, and technologies
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Risk and Compliance Manager in other organizations
- However, USAA's focus on serving the military community and its unique regulatory environment make this role distinct
- Career progression may involve moving into a management or leadership role within the marketing organization or transitioning into a specialized risk management or compliance role
ASSUMPTION: While this role shares similarities with other marketing operations roles, its unique context within USAA requires specific skills and knowledge.
📝 Sample Projects
- Developing and implementing a comprehensive risk assessment process for media channels
- Collaborating with cross-functional teams to automate controls and governance tools for marketing campaigns
- Creating training materials and leading sessions to promote a culture of risk awareness and compliance within the marketing organization
ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on the marketing organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing organization?
- How does USAA support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the marketing organization, and how can this role help address them?
- How does USAA measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's long-term vision for this role, and how can I contribute to its success?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the organization and its goals.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
