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Media and Social Marketing Manager Senior

USAA
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Media and Social Marketing Manager Senior

πŸ”Ή Company: USAA

πŸ”Ή Location: San Antonio, Texas (Hybrid: 4 days on-site)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (4 days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, implementing, and maintaining control processes for marketing activities across media channels
  • Ensuring marketing campaigns comply with regulations and internal policies
  • Conducting risk assessments and driving process improvements
  • Providing advisory support to marketers and embedding controls into campaign planning and execution
  • Collaborating with cross-functional teams to drive standardization, documentation, and automation of marketing processes

ASSUMPTION: This role requires a strong understanding of media channels, campaign execution, and risk management within a highly regulated environment.

πŸ“‹ Key Responsibilities

βœ… Develop, implement, and maintain control processes for marketing activities across media channels

βœ… Ensure marketing campaigns comply with applicable compliance regulations and internal policies

βœ… Conduct risk assessments and deep dives on campaign execution processes for all media channels

βœ… Provide advisory support to marketers during campaign strategy planning and execution

βœ… Identify and document control gaps and work with stakeholders to implement remediation strategies

βœ… Drive standardization and documentation of marketing processes, controls, and workflows

βœ… Support development and implementation of automated controls and governance tools

βœ… Partner with marketing campaign managers to embed controls into campaign planning and execution

βœ… Lead training sessions and create materials to promote a culture of risk awareness and compliance within the marketing organization

βœ… Prepare documentation and evidence to support control testing and audit reviews

ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills, as well as attention to detail and a structured approach to process design and documentation.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: 6 or more years of experience in a marketing, sales, advertising, and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management

Required Skills:

  • Advanced knowledge of digital or social marketing industry and practices
  • Experience influencing business decisions
  • Experience facilitating and/or participating in cross-functional teams
  • Experience collaborating with key stakeholders
  • Advanced knowledge of Microsoft Office, Word, Excel, and PowerPoint
  • Advanced knowledge of the impact of social marketing on an omni-channel experience

Preferred Skills:

  • Strong understanding of media channels campaign execution within a highly regulated environment
  • Experience with media channel process improvements and automation
  • Knowledge and experience partnering with media vendors, platforms, and systems
  • Working knowledge of data governance or data privacy practices

ASSUMPTION: Candidates with a strong background in marketing, risk management, or compliance within the financial services industry are preferred.

πŸ’° Compensation & Benefits

Salary Range: $93,770 - $179,240 (USD) per year

Benefits:

  • Comprehensive medical, dental, and vision plans
  • 401(k) and pension
  • Life insurance
  • Parental benefits and adoption assistance
  • Paid time off program with paid holidays and 16 paid volunteer hours
  • Wellness programs
  • Career path planning and continuing education

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market data and may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1922

Company Description:

  • USAA provides a range of financial services to the military community and their families
  • Offers highly competitive products, exceptional service, and trusted advice
  • Seeks to be the military community’s provider of choice

Company Specialties:

  • Insurance
  • Investments
  • Financial Planning
  • Banking
  • Serving the Military Community
  • Military Friendly Employer
  • Employee well-being
  • World-class Benefits
  • Customer Service
  • Risk Management
  • Audit and Compliance

Company Website: http://www.usaajobs.com

ASSUMPTION: USAA is a well-established company with a strong focus on serving the military community and providing exceptional benefits to its employees.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Director of Marketing Operations

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Growth Opportunities:

  • Potential to move into a management or leadership role within the marketing organization
  • Opportunities to work on high-impact projects and initiatives
  • Chance to gain experience in risk management and compliance within the financial services industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the marketing organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): San Antonio, TX (with the option to work remotely one day per week)

Geographic Context:

  • San Antonio, TX, is the second-largest city in Texas and offers a mix of urban and suburban living
  • The city has a diverse economy, with a strong presence in healthcare, government, and defense
  • San Antonio is known for its rich history, cultural attractions, and vibrant food scene

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with the option to work one day remotely)

ASSUMPTION: This role requires candidates to be comfortable working in a corporate office environment and collaborating with team members in person.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the director or another senior leader

Key Assessment Areas:

  • Understanding of media channels and campaign execution
  • Risk management and compliance skills
  • Problem-solving and analytical skills
  • Communication and stakeholder engagement skills
  • Cultural fit with USAA's core values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your experience with media channels, risk management, and process improvement
  • Demonstrate your understanding of USAA's mission and how your skills align with the role's requirements

ATS Keywords: Media channels, campaign execution, risk management, compliance, process improvement, stakeholder engagement, communication, problem-solving, analytics, marketing operations

ASSUMPTION: USAA uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Media planning and buying platforms (e.g., Google Ads, Facebook Ads, programmatic platforms)
  • Risk management and compliance software
  • Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Service
  • Loyalty
  • Honesty
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you have a strong commitment to serving the military community and their families?
  • Are you comfortable working in a highly regulated environment and managing risk?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with USAA's core values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

  • Working in a highly regulated environment with strict compliance requirements
  • Managing multiple stakeholders and balancing competing priorities
  • Keeping up with industry trends and best practices in media channels and risk management
  • Adapting to changes in regulations, processes, and technologies

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Operations Manager or Marketing Risk and Compliance Manager in other organizations
  • However, USAA's focus on serving the military community and its unique regulatory environment make this role distinct
  • Career progression may involve moving into a management or leadership role within the marketing organization or transitioning into a specialized risk management or compliance role

ASSUMPTION: While this role shares similarities with other marketing operations roles, its unique context within USAA requires specific skills and knowledge.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive risk assessment process for media channels
  • Collaborating with cross-functional teams to automate controls and governance tools for marketing campaigns
  • Creating training materials and leading sessions to promote a culture of risk awareness and compliance within the marketing organization

ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on the marketing organization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the marketing organization?
  • How does USAA support the professional development and growth of its employees in this role?
  • What are the biggest challenges facing the marketing organization, and how can this role help address them?
  • How does USAA measure the success of its marketing campaigns, and what metrics are most important for this role?
  • What is the company's long-term vision for this role, and how can I contribute to its success?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the organization and its goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.