Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: TLNT & Spin Hire

🔹 Location: Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (from home)

🚀 Job Overview

Key aspects of this role include:

• Planning, launching, and optimizing paid media campaigns on Facebook Ads and Instagram
• Generating creative concepts for designers and video editors
• Supporting campaign setup, implementation, pacing, and budget delivery
• Tracking performance and producing insight-driven reports
• Collaborating with designers, video editors, and clients

ASSUMPTION: This role requires a strong balance of technical expertise and people skills, with a focus on data-driven decision making and effective communication.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid media campaigns on Facebook Ads and Instagram, including writing compelling ad copy

✅ Generate creative concepts for designers and video editors, ensuring alignment with client objectives and industry best practices

✅ Support campaign setup, implementation, pacing, and budget delivery across all relevant channels

✅ Track performance, identify optimization opportunities, and secure all required creative assets in advance

✅ Produce insight-driven reports for the CEO, offering strategic feedback and learnings to refine future media approaches

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of relevant experience

Required Skills:

• Working knowledge of media analytics software (e.g., Facebook, Google Ads, etc.)
• Experience in spending a minimum of $30k/month in Meta ads (single business)
• Excellent communication skills
• Efficient and well-organized
• Able to work remotely (from home), with team communications via Slack and Zoom

Preferred Skills:

• Experience in Hyros/Triple Whale/Segmetrics
• Eager to learn and take ownership of duties (e.g., learning TikTok Ads)
• Motivated with a positive, can-do attitude

ASSUMPTION: While experience in specific media analytics software is required, the company may provide training on their preferred tools if the candidate possesses the right skills and attitude.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 USD per year (Based on industry standards for a Media Buyer role with 2-5 years of experience in Mexico)

Benefits:

• Competitive Salary
• 15 Days Paid Time Off
• 8 Country Holidays

Working Hours: Monday through Friday, during regular business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small company, allowing for close collaboration and quick decision-making)

Founded: 2019 (Relatively new company, offering opportunities for growth and impact)

Company Description:

• TLNT & Spin Hire is a recruitment agency focusing on various industries, including manufacturing, construction, civil infrastructure, engineering, design & architecture, development, property, real estate, IT, executive search, and fashion.
• The company has an extended client base across Australia and the USA, offering a high-calibre suite of opportunities.
• TLNT prides itself on being a quality-focused resource provider, having worked with reputable brands.

Company Specialties:

• Recruitment
• Consultancy
• Talent and hiring
• Construction, architecture, and engineering
• Labor and real estate
• Property development and BIM

Company Website: http://www.tlnt.com.au/

ASSUMPTION: As a small recruitment agency, TLNT & Spin Hire offers a dynamic work environment with opportunities for close collaboration and growth.

📊 Role Analysis

Career Level: Mid-level (Requires relevant experience but still offers opportunities for growth)

Reporting Structure: Reports directly to the CEO (High visibility and impact on company decisions)

Work Arrangement: Remote (from home) with team communications via Slack and Zoom (Flexible work arrangement with remote collaboration tools)

Growth Opportunities:

• Learning and taking ownership of new duties, such as TikTok Ads
• Expanding industry knowledge and expertise in media buying
• Potential career progression within the company as it grows

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on learning and taking ownership of new responsibilities.

🌍 Location & Work Environment

Office Type: Remote (No physical office, with team communications via Slack and Zoom)

Office Location(s): Mexico (Remote work with a focus on Mexico-based clients)

Geographic Context:

• Mexico has a growing digital marketing industry, with opportunities for expansion and innovation
• The remote work arrangement allows for flexibility and work-life balance
• The company's focus on various industries offers exposure to diverse clients and projects

Work Schedule: Monday through Friday, during regular business hours (Standard workweek with flexible hours)

ASSUMPTION: The remote work arrangement and flexible hours contribute to a positive work-life balance, allowing employees to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Application review
• Phone or video screen
• In-depth interview with the CEO
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Technical skills in media buying and analytics
• Communication and collaboration skills
• Problem-solving and critical thinking
• Adaptability and eagerness to learn

Application Tips:

• Highlight relevant experience and achievements in media buying and analytics
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and collaboration
• Demonstrate your understanding of the company and its values during the interview

ATS Keywords: Media Buying, Campaign Optimization, Ad Copywriting, Creative Concept Generation, Performance Tracking, Reporting, Communication, Collaboration, Organization, Motivation, Data Analysis, Budget Management, Client Relations, Learning, Technical Expertise, People Skills

ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Facebook Ads
• Instagram
• Media analytics software (e.g., Facebook, Google Ads, etc.)
• Hyros/Triple Whale/Segmetrics (Preferred but not required)
• Slack
• Zoom

ASSUMPTION: The company may provide training on their preferred tools and platforms, depending on the candidate's existing skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Prompt
• Present
• Prepared

Work Style:

• Collaborative
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess strong communication skills and the ability to build trusted partnerships?

ASSUMPTION: TLNT & Spin Hire values candidates who are prompt, present, and prepared, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Balancing technical expertise with strong communication and collaboration skills
• Keeping up with industry trends and new platforms (e.g., TikTok Ads)

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position requires a strong balance of technical expertise and people skills, with a focus on data-driven decision making and effective communication.
• As a small recruitment agency, TLNT & Spin Hire offers a dynamic work environment with opportunities for close collaboration and growth.
• Career progression within the company may be limited due to its small size, but the role offers opportunities for professional development and learning new skills.

ASSUMPTION: This role offers a unique blend of technical and interpersonal skills, with opportunities for growth and development within a small, dynamic company.

📝 Sample Projects

• Developing and executing a targeted Facebook Ads campaign for a real estate client, resulting in a 25% increase in leads generated
• Collaborating with designers to create engaging Instagram content for a fashion brand, leading to a 15% increase in followers and a 20% increase in website traffic
• Optimizing a client's Instagram ad spend, reducing cost per acquisition by 30% while maintaining a consistent return on ad spend

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage campaigns, collaborate with designers, and optimize ad spend to achieve desired results.

❓ Key Questions to Ask During Interview

• Can you describe a typical day in this role and how my responsibilities might evolve over time?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely, and how does the company address them?
• How does the company measure the success of its media buying campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with other team members or departments?

ASSUMPTION: These interview questions help the candidate understand the role's day-to-day responsibilities, the company's approach to professional development, and the work environment's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and collaboration
• Demonstrate your understanding of the company and its values during the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.