📌 Core Information
🔹 Job Title: Media Buyer (1-year contract)
🔹 Company: Live Nation
🔹 Location: Vancouver, BC, CA (with travel to Toronto, ON)
🔹 Job Type: Full-time, Contract
🔹 Category: Entertainment
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Managing paid advertising campaigns for live events across Canada
- Working with digital and traditional media platforms
- Collaborating with vendors and internal teams
- Monitoring and optimizing campaign performance
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work well under pressure in a fast-paced environment.
📋 Key Responsibilities
✅ Execute paid media bookings across multiple campaigns, including digital and traditional media
✅ Work closely with vendors and within self-serve platforms to ensure all campaigns run on time, on budget, and with complete tracking
✅ Ensure that all audiences, assets, and tracking elements are in place for campaigns
✅ Monitor and manage paid campaigns and provide recommendations based on performance
✅ Contribute to and review campaign, vendor, and performance insights
✅ Collaborate with fellow Media Buyers and the Paid Marketing team on research, executing and testing new strategies and opportunities, as well as staying informed on current industry trends
✅ Develop and maintain strong working relationships with media and vendors
✅ Organize, manage, and work within shared calendars, tracking documents, and project management platforms
✅ Participate in special projects and perform other related duties as requested
ASSUMPTION: This role involves a high volume of work and requires strong attention to detail, as well as the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 1+ year experience working with digital media advertising platforms (Meta, TikTok, Google, Snap, etc.)
Required Skills:
- Exceptional ability to multitask, stay organized, and self-manage tight deadlines and high volume
- Exceptional knowledge of G Suite and Excel
- Experience with Asana or other similar project management tools
- Highly detail-oriented with the ability to think quickly, strategically, creatively, and resourcefully
- Passion for events and marketing
- Proven ability to listen, understand, and communicate effectively in a team environment
- Ability to take direction while also displaying strong personal initiative
- Positive, winning attitude, incorporating integrity, confidentiality, and discretion
- Ability to work well within a team environment
Preferred Skills:
- General knowledge of traditional media outlets, including radio, TV, and OOH
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 CAD per year (based on the provided information)
Benefits:
- Generous vacation
- Healthcare
- Retirement benefits
- Student loan repayment
- Tuition reimbursement
- Paid caregiver leave
- Employee ticketing program
Working Hours: Full-time, with potential for overtime during peak event seasons
ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation is a leading global live entertainment company, comprised of three main divisions: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation has over 10,000 employees worldwide, providing a large network of opportunities and resources for employees.
Founded: Live Nation was founded in 2005, following the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
- Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide.
- Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: Live Nation Entertainment
ASSUMPTION: Live Nation's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department of a large entertainment company.
Reporting Structure: The Media Buyer reports directly to the Paid Marketing team and works closely with vendors and other internal teams.
Work Arrangement: This role is on-site, with potential for hybrid work arrangements. The Media Buyer may be required to travel to Toronto, ON, for meetings and events.
Growth Opportunities:
- Advancement within the Paid Marketing team or other departments within Live Nation
- Expanding skills and knowledge in digital and traditional media advertising
- Potential for contract renewal or full-time employment
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Live Nation's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Vancouver, BC, CA (with travel to Toronto, ON)
Geographic Context:
- Vancouver, BC, CA: A vibrant, multicultural city with a mild climate, surrounded by natural beauty and outdoor recreation opportunities.
- Toronto, ON: Canada's largest city, known for its diverse culture, vibrant arts scene, and numerous entertainment options.
Work Schedule: Full-time, with potential for overtime during peak event seasons. The work schedule may include evenings and weekends, depending on event timelines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Paid Marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Digital media advertising skills and knowledge
- Organizational skills and multitasking abilities
- Communication and teamwork skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on digital media advertising platforms
- Tailor your cover letter to demonstrate your passion for live events and marketing
- Prepare examples of successful media campaigns you've managed or contributed to
- Research Live Nation's recent events and be prepared to discuss how you can contribute to their success
ATS Keywords: Digital media advertising, media buying, campaign management, event marketing, vendor management, G Suite, Excel, Asana
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- G Suite (Google Drive, Google Docs, Google Sheets)
- Excel
- Asana (or similar project management tools)
- Digital media advertising platforms (Meta, TikTok, Google, Snap, etc.)
- Traditional media outlets (radio, TV, OOH)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live events and entertainment
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on excellence
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for live events and entertainment?
- Are you able to thrive in a fast-paced, collaborative environment?
- Do you have strong organizational skills and the ability to multitask effectively?
- Are you comfortable working with digital media advertising platforms and traditional media outlets?
ASSUMPTION: Live Nation values candidates who are passionate, motivated, and committed to their work, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing high volumes of work and tight deadlines
- Working with multiple vendors and platforms simultaneously
- Adapting to changes in campaign strategies and priorities
- Travel requirements for meetings and events in Toronto, ON
ASSUMPTION: These challenges can be overcome with strong organizational skills, multitasking abilities, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Media Buyer vs. Marketing Coordinator: Media Buyers focus specifically on paid advertising campaigns, while Marketing Coordinators have a broader range of responsibilities, including event planning, promotions, and market research.
- Industry-specific context: Live Nation's focus on live events and entertainment sets this role apart from similar positions in other industries.
- Career path comparison: This role offers opportunities for career growth within the marketing department and the broader entertainment industry.
ASSUMPTION: This role is unique within the marketing department and offers a specialized focus on paid advertising campaigns for live events.
📝 Sample Projects
- Managing a digital advertising campaign for a major concert tour, including targeting, creative development, and optimization
- Collaborating with vendors to secure traditional media placements for a festival, including radio, TV, and OOH advertising
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader marketing department and Live Nation's overall strategy?
- What opportunities are there for growth and development within this role and the company?
- How does Live Nation support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on digital media advertising platforms
- Write a cover letter that demonstrates your passion for live events and marketing, and your fit for the role
- Prepare examples of successful media campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
