Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Pomelo

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, buying, and optimizing media across various digital and traditional platforms
• Analyzing audience insights and performance data to inform media strategy
• Collaborating with internal teams to align media plans with campaign objectives
• Negotiating rates, placements, and value-added media opportunities with vendors and platforms
• Managing media budgets, tracking KPIs, and producing performance reports
• Continuously testing and iterating on strategies to improve campaign efficiency and outcomes

ASSUMPTION: This role requires a strong understanding of digital advertising and media buying, with a focus on e-commerce brands. The ideal candidate will have experience working with platforms such as Facebook, Google, TikTok, and Ad Networks.

📋 Key Responsibilities

✅ Plan, buy, and optimize media across platforms such as Meta, Google, TikTok, YouTube, CTV, programmatic, or traditional (TV, radio, print) depending on campaign goals

✅ Analyze audience insights, performance data, and trends to inform media strategy

✅ Work closely with internal teams to align media plans with campaign objectives

✅ Negotiate rates, placements, and value-added media opportunities with vendors and platforms

✅ Manage media budgets, track KPIs, and produce reports on performance

✅ Continuously test and iterate on strategies to improve campaign efficiency and outcomes

✅ Put on your analytical hat to decipher trends and patterns from interactive reports, providing game-changing insights that enhance growth

✅ Keep in tune with the latest ad regulations and industry trends

✅ Other ad hoc business or strategic projects as needed

ASSUMPTION: The Media Buyer will be expected to work independently and manage their time effectively to meet campaign deadlines and deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: 3+ years of experience with media buying, particularly with DTC/e-Commerce businesses

Required Skills:

• Proficient in media buying on platforms like Facebook, Google, TikTok, and Ad Networks
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work in US time zone (40 hours per week / 8 hours per day)

Preferred Skills:

• Experience with traditional media buying (TV, radio, print)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with project management tools and familiarity with the e-commerce landscape would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level media buyer role in the Philippines, the estimated salary range is PHP 40,000 - 60,000 per month (USD 700 - 1,100).

Benefits:

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies

Working Hours: 40 hours per week, 8 hours per day, in the US time zone

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pomelo operates in the outsourcing and offshoring consulting industry, focusing on placing top offshore talent with leading brands, startups, and agencies across the globe.

Company Size: Pomelo is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: Pomelo's founding date is not explicitly stated, but they focus on hiring the top 1% of offshore talent for brand builders.

Company Description:

• Pomelo is an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
• They enable hard-working and ambitious talent to work remotely from their home countries while gaining exposure to how the world's top companies operate.

Company Specialties:

• Recruiting and placing offshore talent
• Payroll and benefits management
• Legal compliance and training

Company Website: http://www.pomelohq.com

ASSUMPTION: Pomelo's focus on hiring the top 1% of offshore talent suggests that they have high standards for their employees and may offer competitive compensation and benefits packages.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Media Buyer will report directly to the Hiring Manager or a similar role within Pomelo's organization.

Work Arrangement: This role is fully remote, allowing the Media Buyer to work from the comfort of their home in the Philippines.

Growth Opportunities:

• As Pomelo works with leading brands, startups, and agencies, there may be opportunities for the Media Buyer to gain exposure to different industries and work on diverse campaigns.
• With experience and strong performance, the Media Buyer may have the opportunity to take on more responsibilities or move into a management role.

ASSUMPTION: Given Pomelo's focus on hiring top talent, there may be opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a rich cultural heritage and is known for its friendly and hospitable people.
• The official languages are Filipino and English, with English being widely spoken and understood.

Work Schedule: The Media Buyer is expected to work 40 hours per week, 8 hours per day, in the US time zone.

ASSUMPTION: Working remotely in the Philippines may offer a better work-life balance, as the Media Buyer can save time and money by not commuting to an office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Digital advertising and media buying skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with Pomelo's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of the e-commerce landscape and your ability to analyze data trends.
• Demonstrate your familiarity with the media buying platforms mentioned in the job description.

ATS Keywords: Media Buying, Digital Advertising, E-Commerce, Facebook, Google, TikTok, Ad Networks, Campaign Management, Data Analysis, Vendor Negotiation, Performance Tracking, Budget Management, KPI Tracking, Reporting, Trend Analysis, Ad Regulations

ASSUMPTION: Pomelo may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description in your application can help you get noticed.

🛠️ Tools & Technologies

• Media buying platforms: Facebook, Google, TikTok, Ad Networks, etc.
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The Media Buyer will be expected to be proficient in using media buying platforms and may need to learn and use additional tools specific to Pomelo's workflow.

👔 Cultural Fit Considerations

Company Values:

• Hiring the top 1% of offshore talent
• Enabling remote work and global exposure
• Providing an all-in-one solution for brand builders

Work Style:

• Remote work with a focus on results and performance
• Collaborative and agile work environment
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a proven track record of success in media buying for e-commerce brands?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative and agile work environment?

ASSUMPTION: Pomelo values hiring top talent and enabling remote work, so candidates who demonstrate strong skills and a good cultural fit are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in the US time zone may require adjusting your schedule to accommodate meetings and deadlines.
• Managing multiple campaigns and media buying platforms simultaneously may be challenging at times.
• Keeping up with the latest ad regulations and industry trends may require continuous learning and adaptation.
• Working remotely may require strong self-motivation and time management skills.

ASSUMPTION: The Media Buyer must be able to adapt to the challenges of working remotely and managing multiple campaigns simultaneously.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses on e-commerce brands and digital advertising platforms.
• As a mid-level role, the Media Buyer will have more responsibility and autonomy than entry-level positions but may not have the same level of strategic decision-making as senior roles.
• Working with Pomelo offers the opportunity to gain exposure to various industries and brands, providing diverse experience and growth opportunities.

ASSUMPTION: This role may differ from other media buying positions in its focus on e-commerce brands and digital advertising platforms, as well as the opportunity for global exposure and professional development.

📝 Sample Projects

• Developing and executing a media buying strategy for an e-commerce client looking to expand their reach and increase sales.
• Analyzing campaign performance data to identify trends and optimize media placements for better ROI.
• Negotiating rates and placements with vendors and platforms to secure the best value for clients.

ASSUMPTION: The Media Buyer will be expected to work on various projects and campaigns, with a focus on delivering results and driving growth for clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and project management tools used by the team?
• How does Pomelo support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?
• How does Pomelo ensure that its employees maintain a healthy work-life balance while working remotely?
• What opportunities are there for collaboration and knowledge-sharing with other team members or departments?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for a phone or video screening and technical assessment, focusing on your media buying skills and analytical abilities.
• Research Pomelo's company values and work style to ensure a good cultural fit.
• Follow up with Pomelo after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.