📌 Core Information
🔹 Job Title: Media Buyer - BUMP Group
🔹 Company: Canadian Bank Note Company
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Marketing Manager to develop and implement advertising strategies
- Evaluating media channels and managing campaigns to meet and exceed partner KPIs
- Conducting in-depth analyses of partner brands to maximize revenue growth
- Creating comprehensive advertising schedules covering client onboarding, campaign launch, and ongoing account management
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Evaluate media channels, technologies, and potential advertising platforms to determine their suitability for partner campaigns
✅ Work with media vendors regarding tactical aspects of the media buy to meet campaign objectives
✅ Keep abreast of industry trends, new media opportunities, and emerging technologies
✅ Strategize, lead, execute, and optimize advertising campaigns across channels to meet and exceed partner KPIs, including A/B testing, efficient allocation of ad spend, and campaign measurement
✅ Conduct in-depth analyses of partner brands to fully grasp their unique needs, value propositions, and goals, and utilize digital advertising platforms to gather insights and formulate actions to increase revenue growth for partners
✅ Produce regular reports and dashboards to measure campaign outcomes and deliver actionable insights to partners
✅ Develop comprehensive advertising schedules covering client onboarding, campaign launch, and ongoing account management
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and partners effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing (or related field) or an equivalent combination of education and additional relevant work experience
Experience: 3-5 years of experience managing paid social campaigns and traditional media campaigns
Required Skills:
- Knowledge of media channels, ad formats, audience targeting, market research, budget forecasting and management, performance metrics, and ad tech platforms
- Critical thinking skills (analysis, problem-solving)
- Interpersonal skills (communication, teamwork and collaboration)
- Organizational skills
- Time management and prioritization skills
- Attention to detail
- Results focused
- Growth mindset
Preferred Skills:
- Fluency in French (in addition to English)
ASSUMPTION: While not explicitly stated, proficiency in using relevant software tools and platforms (e.g., Meta Ads Manager, Google Ads) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Media Buyer role in Ottawa, the estimated salary range is CAD 60,000 - CAD 80,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees
- Best-in-class health, medical, and life insurance benefits
- Access to virtual and telehealth services and apps
- Progressive fertility, adoption, and surrogacy benefits to support all definitions of family
Working Hours: Full-time position with a hybrid work model, requiring on-site presence a few days per week. Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: The Canadian Bank Note Company operates in the IT Services and IT Consulting industry, with a focus on secure technology solutions for governments and businesses worldwide. Their BUMP division specializes in lottery and charitable gaming solutions.
Company Size: With 1,001-5,000 employees, the Canadian Bank Note Company is a mid-sized organization, offering a range of opportunities for professional growth and collaboration.
Founded: Established in 1897, the company has a rich history and extensive experience in providing secure technology solutions.
Company Description:
- BUMP provides secure charitable lottery and fundraising platform solutions to professional sports foundations and not-for-profits across North America
- Their mission is to be the most valued partner to charities and not-for-profits, providing fundraising products, services, and creativity to maximize charitable revenue
- Their vision is to be the world's leader in fundraising solutions, helping partners significantly change people's lives and communities for the better
Company Specialties:
- Lottery Systems
- Identification Systems
- Payment Systems
- and Shareholder Services
Company Website: http://www.cbnco.com
ASSUMPTION: As a mid-sized company, the Canadian Bank Note Company offers a supportive and collaborative work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3-5 years of experience in media buying and campaign management. It offers opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Media Buyer reports directly to the Marketing Manager and collaborates with various internal teams, such as creative, content, and data analytics, to ensure campaigns align with overall marketing strategies.
Work Arrangement: This is a hybrid role, requiring on-site presence a few days per week. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Media Buyer to take on additional responsibilities or move into a management role
- The company offers a competitive total compensation package, including an industry-leading defined contribution pension plan, health benefits, and progressive family-related benefits
- The company is committed to fostering a diverse and inclusive workplace, providing equal employment opportunities to all individuals, including women, Indigenous Peoples, persons with disabilities, visible minorities, and members of the 2SLGBTQ+ community
ASSUMPTION: The company's commitment to diversity, equity, and inclusion creates an environment where employees can thrive and contribute to the organization's success.
🌍 Location & Work Environment
Office Type: The company has multiple office locations in Ottawa, with the specific office for this role being 18 Auriga Drive, Nepean, ON K2E 7T9, Canada
Office Location(s): Ottawa, Ontario, Canada
Geographic Context:
- Ottawa is the capital city of Canada, offering a mix of urban and rural living, with a population of approximately 1 million people
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities
- Ottawa has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The hybrid work arrangement may allow for some flexibility in working hours.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
- Reference checks and background verification
Key Assessment Areas:
- Candidates' understanding of media buying and campaign management principles
- Candidates' analytical and problem-solving skills
- Candidates' communication and interpersonal skills
- Candidates' cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's mission, vision, and values in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
ATS Keywords: Media Buying, Campaign Management, Partner Analysis, Advertising Strategies, Media Evaluation, Performance Metrics, Ad Tech Platforms, Critical Thinking, Problem Solving, Interpersonal Skills, Communication, Teamwork, Organizational Skills, Time Management, Attention to Detail, Results Focused, Growth Mindset
ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Ad Tech Platforms (e.g., Meta Ads Manager, Google Ads)
- Campaign Management Software (e.g., Hootsuite, Sprout Social)
- Data Analysis Tools (e.g., Google Analytics, Tableau)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Supportive and collaborative work environment
- Focus on client satisfaction and partner success
- Commitment to diversity, equity, and inclusion
Work Style:
- Hybrid work arrangement, requiring on-site presence a few days per week
- Strong focus on data-driven decision making and continuous improvement
- Collaborative and team-oriented approach to work
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven work environment?
- Are you comfortable working with a mix of on-site and remote team members?
- Do you have a growth mindset and a strong commitment to continuous learning and improvement?
ASSUMPTION: The company values a strong cultural fit, and candidates who demonstrate a clear understanding of and alignment with the company's values and work style are more likely to be successful in the role.
⚠️ Potential Challenges
- Managing multiple campaigns and partners simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends, new media opportunities, and emerging technologies, requiring continuous learning and adaptation
- Working with a hybrid team, requiring effective communication and collaboration with both on-site and remote colleagues
- Meeting and exceeding partner KPIs, requiring a strong focus on results and continuous improvement
ASSUMPTION: The role presents unique challenges that require strong problem-solving skills, adaptability, and a results-focused mindset.
📈 Similar Roles Comparison
- Compared to other media buyer roles, this position places a stronger emphasis on partner analysis and insights, requiring a deeper understanding of partner brands and their unique needs
- In the broader marketing industry, this role is similar to other media buyer or campaign manager positions, with a focus on strategic planning, execution, and optimization of advertising campaigns
- Career progression in this role may lead to opportunities in marketing management, account management, or other related fields within the company or the broader industry
ASSUMPTION: The specific requirements and focus areas of this role may vary compared to other similar positions, depending on the company's unique needs and priorities.
📝 Sample Projects
- Developing and executing a comprehensive advertising campaign for a new partner, including media evaluation, campaign planning, and optimization
- Conducting a thorough analysis of an existing partner's brand and identifying opportunities for revenue growth through targeted advertising strategies
- Creating and presenting a detailed report on campaign performance and recommendations for future improvements to the Marketing Manager and other stakeholders
ASSUMPTION: The specific projects and tasks assigned to the Media Buyer may vary depending on the company's priorities, partner needs, and industry trends.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional growth and development of its media buyers?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- How does the company foster a culture of diversity, equity, and inclusion, and what specific initiatives are in place to support this?
- What are the most rewarding aspects of working in the BUMP division, and how can I contribute to the team's success in my role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your media buying and campaign management expertise
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
- If selected for an interview, be prepared to discuss your approach to media buying, campaign management, and partner analysis, as well as your understanding of the company's mission, vision, and values
- Follow up with the HR department or the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
