Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Pipeline Gurus

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing, executing, and optimizing paid advertising campaigns across Google Ads and social media platforms
• Collaborating with content and design teams to create compelling ad creatives
• Analyzing campaign performance and providing actionable insights
• Staying updated with the latest trends in digital advertising

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of digital advertising platforms.

📋 Key Responsibilities

✅ Plan, create, and manage paid ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms

✅ Optimize campaigns to maximize ROI, reduce CPA, and improve conversion rates

✅ Conduct A/B testing on ad creatives, targeting, and landing pages

✅ Analyze performance data, generate reports, and provide actionable insights

✅ Collaborate with the content writer and graphic designer to develop compelling ad creatives

✅ Stay updated with the latest trends in digital advertising and platform algorithms

ASSUMPTION: The role requires a proactive approach to campaign management, continuous learning, and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience as a Media Buyer or in a similar role

Required Skills:

• Proficient in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms
• Proficient in analytics tools like Google Analytics, Hotjar, and Excel
• Strong analytical and problem-solving skills
• Excellent communication and project management abilities

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, familiarity with the local market and language may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: EGP 25,000 - 40,000 per month (Based on experience and performance)

Benefits:

• Performance-Based Bonuses
• Opportunities for Growth

Working Hours: Full-Time (40 hours/week), Flexible

ASSUMPTION: The salary range is estimated based on industry standards for mid-level media buyers in Egypt.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (11-50 employees)

Founded: 2023

Company Description:

• Pipeline Gurus is a sales-as-a-service company dedicated to helping businesses scale by generating qualified leads and closing deals.
• The company focuses on sales consulting, business development, and expansion strategy.
• They offer managed sales services, including inside sales, sales enablement, and prospecting.

Company Specialties:

• Sales Consulting
• Business Development
• Expansion Strategy
• Sales-as-a-service
• Sales Outsourcing
• GTM Strategy
• Inside Sales
• Sales Enablement
• Managed Sales Services
• Prospecting

Company Website: www.pipelinegurus.com

ASSUMPTION: Pipeline Gurus is a growing company with a focus on sales and business development, providing opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Fully Remote, with flexible working hours

Growth Opportunities:

• Advancement to Senior Media Buyer or Marketing Manager roles
• Expanding responsibilities to include team management and mentoring
• Potential to work on international campaigns and gain global experience

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million.
• The city is known for its rich history, vibrant culture, and bustling business scene.
• Cairo offers a mix of traditional and modern amenities, with numerous attractions, restaurants, and shopping centers.

Work Schedule: Full-Time (40 hours/week), with flexible hours

ASSUMPTION: Working remotely in Cairo offers a good work-life balance, with the opportunity to enjoy the city's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Manager
• Technical assessment or case study
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Understanding of digital advertising platforms and strategies
• Analytical and problem-solving skills
• Communication and project management abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by brushing up on your knowledge of digital advertising platforms and tools

ATS Keywords: Media Buying, Google Ads, Social Media Advertising, Ad Targeting, Bidding Strategies, Budget Management, A/B Testing, Performance Analysis, Data Reporting, Collaboration, Digital Advertising Trends, Analytical Skills, Problem-Solving, Communication, Project Management

ASSUMPTION: The application process for Pipeline Gurus is competitive, and applicants should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• Analytics tools (e.g., Google Analytics, Hotjar, Excel)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous learning
• Collaboration
• Results-oriented

Work Style:

• Analytical and detail-oriented
• Proactive and self-motivated
• Strong communication and project management skills
• Adaptable and open to learning new tools and platforms

Self-Assessment Questions:

• Do you have a strong analytical mindset and attention to detail?
• Are you proactive and self-motivated, with a results-oriented approach?
• Do you have excellent communication and project management skills?
• Are you adaptable and open to learning new tools and platforms?

ASSUMPTION: Applicants should assess their fit with the company values and work style to ensure a successful and fulfilling career at Pipeline Gurus.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills
• Keeping up with the latest trends and algorithm changes in digital advertising
• Working remotely, which may require self-discipline and time management skills
• Dealing with tight deadlines and performance expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and a proactive approach to time management.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist, this role has a more narrow focus on media buying and less emphasis on content creation and social media management.
• Compared to a Marketing Manager, this role has a more tactical focus on campaign execution and less emphasis on strategy and team management.
• Career progression in this role could lead to a Senior Media Buyer or Marketing Manager position, with opportunities for team management and mentoring.

ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to similar positions in the marketing field.

📝 Sample Projects

• Developing and executing a Google Ads campaign for a new product launch, with a focus on maximizing ROI and reducing CPA
• Conducting A/B testing on Facebook ad creatives to improve conversion rates and optimize campaign performance
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
• How does this role collaborate with other departments, such as sales and content creation?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for remote employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in media buying and digital advertising
• Write a cover letter that demonstrates your understanding of the role and your fit with the company values
• Prepare for the technical assessment by brushing up on your knowledge of digital advertising platforms and tools
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.