🔹 Job Title: Media Buyer, Digital
🔹 Company: IPG Mediabrands
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 11, 2025
🚀 Job Overview
- Key aspects of this role include:
- Managing media negotiations and placements for existing clients, with a focus on video, digital, and audio.
- Collaborating with clients and internal teams to ensure effective communication and successful campaign execution.
- Staying up-to-date with industry trends and incorporating them into media strategies.
- ASSUMPTION: This role requires strong communication, negotiation, and mathematical skills, as well as proficiency in relevant software tools.
📋 Key Responsibilities
- Responsibilities include:
- Managing media negotiations and placements for existing clients, focusing on video, digital, and audio.
- Collaborating with clients and internal teams to ensure effective communication and successful campaign execution.
- Staying up-to-date with industry trends and incorporating them into media strategies.
- ASSUMPTION: This role requires strong communication, negotiation, and mathematical skills, as well as proficiency in relevant software tools.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field.
- Experience: 1-3 years of experience in media buying or a related role.
- Required Skills:
- Proficient in Microsoft Excel and PowerPoint.
- Strong mathematical ability.
- Excellent communication and negotiation skills.
- ASSUMPTION: Candidates should have a solid understanding of media buying principles and be comfortable working in a fast-paced environment.
💰 Compensation & Benefits
- Salary Range: $64,350 - $65,000 USD per year.
- Benefits:
- Medical and dental coverage.
- 401(k) plans.
- Flex spending account.
- Life insurance and disability benefits.
- Employee discount program.
- Employee stock purchase program.
- Paid family benefits.
- Discretionary time off days.
- Company-wide appreciation weeks and wellness days.
- ASSUMPTION: The salary range provided is an estimate based on industry standards for a media buyer role in New York City.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 10,001+ employees
- Founded: 1930 (as part of Interpublic Group)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of its clients. The company employs over 18,000 diverse marketing communication professionals in more than 130 countries.
- Company Specialties: Media planning & buying, automation & programmatic, digital media, branded content, media barter, online, mobile, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising.
📊 Role Analysis
- Career Level: Junior to Mid-level
- Reporting Structure: Reports directly to the Business Leadership team.
- Work Arrangement: On-site, full-time.
- Growth Opportunities: Potential to grow within the media buying team or explore other roles within IPG Mediabrands.
- ASSUMPTION: This role offers opportunities for career growth and development within the media buying team and the broader IPG Mediabrands organization.
🌍 Location & Work Environment
- Office Type: On-site, with a hybrid work arrangement possible.
- Office Location: 100 W 33rd St, New York, NY 10001, US
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and networking opportunities.
- Work Schedule: Standard full-time work hours, with flexibility for project demands.
- ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by on-site or virtual interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Communication skills, negotiation skills, mathematical ability, and relevant software proficiency.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant media buying experience and skills.
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
- ASSUMPTION: The interview process will assess your technical skills, as well as your cultural fit within the IPG Mediabrands organization.
🛠 Tools & Technologies
- Tools/Technologies: Microsoft Excel, PowerPoint, Prisma, and other relevant media buying software.
- ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to learn and utilize additional tools as needed.
👔 Cultural Fit Considerations
- Company Values: IPG Mediabrands values diversity, inclusion, and collaboration. Candidates should be comfortable working in a multicultural environment and be open to learning from others.
- Work Style: The work environment is fast-paced and collaborative, with a strong emphasis on teamwork and open communication.
- Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you stay organized and manage your time when juggling multiple tasks and deadlines?
⚠️ Potential Challenges
- Challenges specific to this role: Managing client expectations and negotiating with media partners in a dynamic market.
- Challenges specific to the company/industry: Keeping up with industry trends and technological advancements in media buying.
- Challenges specific to the work arrangement: Balancing on-site work with remote collaboration and communication.
- Challenges specific to the location: Navigating the fast-paced and competitive New York City job market.
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on digital media buying, with an emphasis on video, audio, and custom content.
- Offers opportunities for career growth within the media buying team and the broader IPG Mediabrands organization.
- Industry-specific context: The media buying industry is dynamic and competitive, with a strong emphasis on data-driven decision-making and continuous learning.
- Career path comparison: This role can lead to senior media buyer positions, team leadership roles, or other specialized roles within the media and advertising industry.
📝 Sample Projects
- Project examples specific to this role:
- Developing and executing a targeted digital advertising campaign for a major retail client.
- Negotiating with media partners to secure optimal rates and placements for a national brand awareness campaign.
- Analyzing campaign performance data and optimizing media buys to maximize ROI.
- Project examples specific to the industry: Conducting market research to identify trends and opportunities in the digital advertising landscape. Developing and implementing a data-driven attribution model to measure campaign effectiveness.
💡 Key Questions to Ask During Interview
- Questions specific to role responsibilities:
- How do you approach negotiating with media partners to secure optimal rates and placements?
- Can you describe a time when you had to adapt your media strategy due to changes in the market or client objectives?
- Questions specific to team structure:
- How do the media buying and planning teams collaborate to develop and execute successful campaigns?
- What resources and support are available to help me succeed in this role?
- Questions specific to company culture:
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are some examples of successful media buying campaigns that the team has executed in the past?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/mediabrands/jobs/4669463007).
- Tailor your resume and cover letter to highlight relevant media buying experience and skills.
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
- Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
