Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Proppel

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading digital ad campaign execution across Meta and other platforms
• Optimizing campaign performance and generating actionable insights
• Collaborating with team leads and founders to meet deadlines
• Working autonomously and reliably with strong follow-through

ASSUMPTION: This role requires a high level of self-motivation and organization, as the ideal candidate will be working remotely with minimal direct supervision.

📋 Key Responsibilities

✅ Execute and optimize paid media campaigns, primarily on Meta, with some activity on Google

✅ Monitor performance and extract insights from dashboards and reports

✅ Analyze creative performance and campaign patterns to inform decisions

✅ Provide detailed reports and performance summaries for internal use

✅ Collaborate with team leads and founders to implement feedback and meet deadlines

ASSUMPTION: The ideal candidate will have a strong background in media buying and be comfortable working with data to optimize campaigns and drive performance.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of hands-on media buying experience, primarily in Meta Ads

Required Skills:

• Proven track record in campaign optimization and performance reporting
• Comfortable working with tools like ClickUp, Excel, and (ideally) Google Analytics
• Autonomous, detail-oriented, and reliable with strong follow-through
• Alignment with US Central Time (minimum 5-6 hours overlap required)

Preferred Skills:

• Familiarity with Klaviyo and e-commerce email flows
• Experience extracting and analyzing data via tools like Looker, Supermetrics, or other dashboards
• Understanding of creative asset performance and optimization

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Advertising, or a related field is likely preferred but not required.

💰 Compensation & Benefits

Salary Range: USD $40,000 - $60,000 per year (Estimated based on industry standards for a mid-level media buyer in Argentina)

Benefits:

• Paid Time Off
• US Holidays

Working Hours: Full-Time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level media buyer in Argentina. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Proppel connects LATAM talent with remote work opportunities in international companies.

Company Size: Small (11-50 employees). This size allows for a more agile and flexible work environment, with opportunities for growth and impact.

Founded: 2022. Proppel is a relatively new company, offering opportunities for early-stage growth and development.

Company Description:

• Proppel focuses on connecting LATAM talent with remote work opportunities in the most exciting companies worldwide.
• The company's headquarters are in London, UK, with a strong presence in LATAM.
• Proppel supports clients in various industries, including advertising, marketing, and operations.

Company Specialties:

• Remote talent sourcing and recruitment
• LATAM market expertise
• International client support

Company Website: https://www.weareproppel.com/

ASSUMPTION: Proppel's focus on remote work and LATAM talent makes it an attractive option for candidates seeking international career opportunities with a flexible work arrangement.

📊 Role Analysis

Career Level: Mid-Level. This role requires a solid foundation in media buying and campaign optimization, with room for growth and development.

Reporting Structure: The Media Buyer will report directly to the team leads and founders, with minimal hierarchical structure.

Work Arrangement: Fully Remote. This role requires a high level of self-motivation and organization, as the ideal candidate will be working remotely with minimal direct supervision.

Growth Opportunities:

• Expanding skills in digital marketing and advertising
• Developing leadership and management skills
• Gaining international work experience

ASSUMPTION: As a mid-level role in a growing company, this position offers opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Fully Remote. Proppel does not have a physical office, and employees work remotely from various locations.

Office Location(s): Argentina (Remote)

Geographic Context:

• Argentina is known for its vibrant culture, diverse landscapes, and strong economy.
• The remote work arrangement allows candidates to live and work from anywhere in the country.
• Argentina's time zone (Argentina Time, UTC -3) overlaps with US Central Time, facilitating collaboration with international clients.

Work Schedule: Full-Time (40 hours/week) with flexible scheduling. The ideal candidate will be comfortable working independently and managing their time effectively.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance their personal and professional lives, while also providing opportunities for international collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a Proppel recruiter
• Technical assessment or case study
• Final interview with the hiring manager or team leads

Key Assessment Areas:

• Media buying and campaign optimization skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Proppel's values

Application Tips:

• Highlight relevant media buying experience and campaign optimization successes in your resume.
• Tailor your cover letter to demonstrate your understanding of Proppel's mission and how your skills align with the role.
• Prepare for interview questions that assess your technical skills, problem-solving abilities, and cultural fit.

ATS Keywords: Media Buying, Digital Advertising, Campaign Optimization, Performance Reporting, Meta Ads, Google Ads, Data Analysis, Creative Performance, Collaboration, Detail-Oriented, Autonomous

ASSUMPTION: As a remote-first company, Proppel's application and interview process may be more flexible and adaptable than traditional in-person processes.

🛠️ Tools & Technologies

• ClickUp (Project Management)
• Excel (Data Analysis)
• Google Analytics (Web Analytics)
• Meta Ads (Advertising Platform)
• Google Ads (Advertising Platform)
• Klaviyo (E-commerce Email Marketing)

ASSUMPTION: The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Remote-First: Proppel prioritizes flexibility and work-life balance for its employees.
• International: Proppel connects LATAM talent with global opportunities, fostering a diverse and inclusive work environment.
• Growth-Oriented: Proppel supports the professional development and career advancement of its employees.

Work Style:

• Independent: The ideal candidate will be comfortable working remotely with minimal direct supervision.
• Collaborative: Proppel values open communication and teamwork, even in a remote environment.
• Adaptable: Proppel's fast-paced and evolving nature requires employees to be flexible and responsive to change.

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal direct supervision?
• Are you comfortable working with international clients and teams?
• Do you embrace change and adaptability in a fast-paced work environment?

ASSUMPTION: Proppel's remote-first and international focus make cultural fit a critical aspect of the hiring process.

⚠️ Potential Challenges

• Time zone differences may present challenges in coordinating meetings and communication with international clients and teams.
• The fully remote work arrangement may require additional self-motivation and organization to maintain productivity and focus.
• Proppel's fast-paced and evolving nature may present challenges in keeping up with changes and adapting to new tools and technologies.
• The competitive nature of the media buying industry may present challenges in driving campaign performance and meeting client expectations.

ASSUMPTION: While Proppel offers numerous benefits and opportunities, candidates should be aware of the potential challenges and considerations associated with this role.

📈 Similar Roles Comparison

• Unlike traditional in-house media buying roles, this position offers the opportunity to work with a diverse range of international clients and industries.
• The remote work arrangement provides flexibility and work-life balance, but may also present unique challenges in maintaining productivity and focus.
• As a mid-level role in a growing company, this position offers opportunities for professional development and career advancement.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their career goals and personal preferences.

📝 Sample Projects

• Developing and executing a digital advertising campaign for an e-commerce client, with a focus on driving sales and optimizing return on ad spend (ROAS).
• Analyzing campaign performance data to identify trends and insights, and using this information to inform campaign optimization and strategy.
• Collaborating with cross-functional teams to develop and implement creative assets and ad copy, and monitoring their performance to optimize campaign results.

ASSUMPTION: The ideal candidate will have experience in similar projects and be able to demonstrate their ability to drive campaign performance and meet client expectations.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does Proppel support the professional development and growth of its employees?
• What are the most challenging aspects of working with international clients and teams?
• How does Proppel ensure open communication and collaboration in a remote work environment?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant media buying experience and campaign optimization successes.
• Write a cover letter that demonstrates your understanding of Proppel's mission and how your skills align with the role.
• Prepare for interview questions that assess your technical skills, problem-solving abilities, and cultural fit.
• Follow up with the Proppel recruitment team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.