📌 Core Information
🔹 Job Title: Media Buyer
🔹 Company: Centerfield
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, launching, and managing Search campaigns to drive user acquisition on owned & operated properties
- End-to-end campaign execution and optimization to meet CPA, ROAS, and gross profit goals
- Identifying new opportunities within Google's advertising platforms to drive revenue and profitability
- Developing, implementing, and iterating on testing strategies to improve conversion rates and cost efficiency
- Analyzing campaign performance using large datasets to inform decision-making and make data-driven recommendations
- Collaborating with cross-functional teams to align on campaign strategy, testing roadmaps, and insights
ASSUMPTION: This role requires a strong understanding of real-time bidding, auction dynamics, and automated bidding strategies. Candidates should be comfortable navigating and interpreting large datasets and have excellent communication skills to share insights with various stakeholders.
📋 Key Responsibilities
✅ Strategically plan, launch, and manage Search campaigns to drive efficient user acquisition on owned & operated properties
✅ Own end-to-end execution and optimization of campaigns, ensuring performance aligns with CPA, ROAS, and gross profit goals
✅ Identify new opportunities to drive revenue and profitability within Google’s advertising opportunities (Search, Performance Max, Demand Gen, and other platforms/channels)
✅ Develop, implement, and iterate on testing strategies—ad copy, bidding, audiences, landing pages—to continuously improve conversion rates and cost efficiency
✅ Analyze campaign performance using large datasets to identify trends, manage budgets, analyze data, and make data-driven recommendations
✅ Build and deliver clear, concise performance reports for internal and external stakeholders, distilling complex metrics into actionable takeaways
✅ Stay on top of Google Ads platform changes, beta opportunities, and competitive trends to fuel growth and innovation
✅ Partner closely with cross-functional teams (Product, Business Development, Sales, and Engineering teams) to align on campaign strategy, testing roadmaps, and insights
ASSUMPTION: The role may involve occasional weekend work or evening hours to monitor and optimize campaigns during peak user activity.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Economics, Statistics, Finance, or a related quantitative field
Experience: 2+ years of hands-on Search Engine Marketing experience, with deep understanding of real-time bidding, auction dynamics, and automated bidding strategies
Required Skills:
- Proven success running direct response campaigns with measurable impact on CPA/CPL/Profit
- Comfortable navigating and interpreting large datasets—can spot trends, draw conclusions, and tell a story with numbers
- Proficient in building dashboards and performance reports; strong written and verbal communication skills for sharing insights with cross-functional, leadership, and external clients
- Analytical mindset with sharp attention to detail—quick to spot issues, ask the right questions, and develop creative, data-backed solutions
- Self-starter mentality – able to manage multiple projects, prioritize effectively, and work independently in a fast-paced environment
- Advanced Excel skills; experience with data visualization tools (e.g., Looker Studio, Tableau) a plus
Preferred Skills:
- Experience with Google Ads platform and other advertising channels
- Familiarity with SQL or other programming languages
- Experience working in an agency or in-house marketing team
ASSUMPTION: While not explicitly stated, candidates with experience in the insurance industry or related fields may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 a year
Benefits:
- Unlimited PTO
- Industry-leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested on day 1
- Monthly happy hours, catered lunches + daily food trucks
- Fully stocked kitchens with snacks & drinks
- Free onsite gym + locker rooms
- Paid charity and volunteer days
- Monthly team outings
- Career growth opportunities
Working Hours: Full-time, 40 hours per week. This role follows a hybrid work arrangement, requiring employees to come into the Playa Vista, CA office every Tuesday, Wednesday, and Thursday.
ASSUMPTION: The salary range provided is based on industry standards for a Media Buyer role with 2-5 years of experience in the Los Angeles area. However, the final offer may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Centerfield operates in the digital marketing and customer acquisition space, focusing on residential services, insurance, e-commerce, and B2B brands. They use their proprietary Dugout platform to deliver outcome-based digital marketing solutions and personalized omnichannel experiences.
Company Size: Centerfield has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth. As a mid-sized company, Centerfield offers a more personal work environment compared to larger corporations while still providing resources and opportunities for professional development.
Founded: Centerfield was founded in 2009 and is headquartered in Silicon Beach, California. They have since grown to become a leading provider of customer acquisition solutions for various industries.
Company Description:
- Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands
- They acquire customers at scale for leading residential service, insurance, e-commerce, and B2B brands using their proprietary Dugout platform
- Centerfield's digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually
Company Specialties:
- Digital marketing and customer acquisition
- Omnichannel experiences
- Proprietary technology platforms
- Data-driven decision making
Company Website: https://www.centerfield.com/
ASSUMPTION: Centerfield's focus on data-driven decision making and personalized omnichannel experiences sets them apart in the digital marketing industry. Applicants should be prepared to work with large datasets and develop targeted campaigns to drive customer acquisition and revenue growth.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in Search Engine Marketing or a related field. The Media Buyer role offers opportunities for career growth and advancement within Centerfield's marketing department.
Reporting Structure: The Media Buyer will report directly to the Senior Media Manager and collaborate closely with cross-functional teams, including Product, Business Development, Sales, and Engineering.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to come into the Playa Vista, CA office every Tuesday, Wednesday, and Thursday. The remaining days can be worked remotely, offering a balance between in-person collaboration and remote flexibility.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within Centerfield's marketing department or other areas of the business
- The company encourages internal promotions and offers career growth opportunities for high-performing employees
- Centerfield's focus on data-driven decision making and continuous improvement creates an environment for professional development and skill-building
ASSUMPTION: Applicants should be prepared to take on additional responsibilities and demonstrate their ability to grow within the role to maximize their career growth opportunities at Centerfield.
🌍 Location & Work Environment
Office Type: Centerfield's Playa Vista, CA office offers a modern and collaborative work environment with amenities such as an outdoor patio, cabanas, firepits, working grills, fully stocked kitchens, and a free onsite gym with locker rooms.
Office Location(s): 53 Bridge Street, 7th Floor, Brooklyn, NY 11201, US
Geographic Context:
- Los Angeles, CA offers a diverse and vibrant culture with numerous entertainment, dining, and recreational options
- The Playa Vista neighborhood is known for its tech industry presence, with many startups and established companies calling it home
- Los Angeles' Mediterranean climate provides mild, dry winters and hot, sunny summers, making it an attractive location for outdoor enthusiasts
Work Schedule: This role follows a hybrid work arrangement, with employees required to come into the office every Tuesday, Wednesday, and Thursday. The remaining days can be worked remotely, offering a balance between in-person collaboration and remote flexibility.
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be prepared to commute to the Playa Vista office on specified days.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the hiring manager
- Phone or video call interview with the hiring manager to discuss qualifications and fit for the role
- In-person or virtual interview with the Senior Media Manager and/or other team members to assess cultural fit and technical skills
- Final interview with the Director of Media to discuss career growth opportunities and make a hiring decision
Key Assessment Areas:
- Technical skills in Search Engine Marketing, real-time bidding, and automated bidding strategies
- Data analysis and interpretation abilities
- Communication skills, both written and verbal, to share insights with various stakeholders
- Cultural fit with Centerfield's values and work environment
Application Tips:
- Highlight relevant experience and achievements in Search Engine Marketing and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and Centerfield's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, attention to detail, and ability to work independently
- Research Centerfield's company history, mission, and values to demonstrate your enthusiasm for the role and organization
ATS Keywords: Search Engine Marketing, Real-time Bidding, Automated Bidding Strategies, Data Analysis, Dashboard Building, Performance Reporting, Attention to Detail, Self-starter Mentality, Project Management, Excel Skills, Data Visualization Tools
ASSUMPTION: Applicants should be prepared to discuss their experience with large datasets, testing strategies, and campaign optimization during the interview process.
🛠️ Tools & Technologies
- Google Ads platform
- Data visualization tools (e.g., Looker Studio, Tableau)
- Excel or other spreadsheet software
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Customer-centric approach
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Strong attention to detail
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing large datasets to inform decision-making?
- Are you comfortable working in a hybrid office environment and collaborating with cross-functional teams?
- Do you have a strong attention to detail and a proven track record of spotting trends and developing creative solutions?
- Are you a self-starter who can manage multiple projects and prioritize effectively in a fast-paced environment?
ASSUMPTION: Applicants should assess their fit with Centerfield's data-driven culture and collaborative work environment before applying to ensure a successful and fulfilling career experience.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Keeping up with Google Ads platform changes and beta opportunities may necessitate continuous learning and adaptation
- Working in a hybrid office environment may present challenges in maintaining work-life balance
- Collaborating with cross-functional teams may require strong communication skills and the ability to build effective working relationships
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, data-driven environment.
📈 Similar Roles Comparison
- Compared to other Media Buyer roles, this position offers a unique focus on data-driven decision making and personalized omnichannel experiences
- Centerfield's proprietary Dugout platform sets the company apart in the digital marketing industry, providing applicants with exposure to cutting-edge technology and tools
- Career growth opportunities at Centerfield may be more limited compared to larger agencies or corporations, but the company's focus on internal promotions and career growth creates opportunities for high-performing employees
ASSUMPTION: Applicants should research similar roles and companies in the digital marketing industry to assess their fit and identify opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted Search campaign to drive user acquisition for a new residential service offering
- Analyzing campaign performance data to identify trends and optimize bidding strategies for improved conversion rates and cost efficiency
- Collaborating with the Product team to A/B test ad copy and landing pages to improve campaign performance
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to apply data-driven insights to improve campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing Search campaigns at Centerfield, and how do you ensure alignment with CPA, ROAS, and gross profit goals?
- How does Centerfield support the professional development and career growth of its Media Buyers?
- Can you provide an example of a successful testing strategy implemented by a previous Media Buyer, and what were the results?
- How does Centerfield foster a data-driven culture, and what resources are available to support data analysis and interpretation?
- What is the typical team structure for the Media Buyer role, and how do Media Buyers collaborate with other departments to align on campaign strategy and insights?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and the specific requirements of the Media Buyer position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Centerfield careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Media Buyer role
- Prepare for the interview process by researching Centerfield's company history, mission, and values, as well as industry trends and best practices in Search Engine Marketing
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
