Media Buyer Facebook

📌 Core Information

🔹 Job Title: Media Buyer Facebook

🔹 Company: Growe

🔹 Location: Anywhere

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies for Facebook advertising campaigns
• Monitoring and analyzing campaign results to optimize performance
• Conducting A/B tests to identify most effective approaches
• Collaborating with designers and CRM team to create advertising funnels
• Resolving technical issues related to ad campaigns

ASSUMPTION: This role requires a strong understanding of Facebook Ads and experience in the gambling/betting industry. Successful candidates will have a proven track record in managing large advertising budgets and working with relevant marketing tools.

📋 Key Responsibilities

✅ Develop and implement strategies for Facebook advertising campaigns according to KPIs

✅ Monitor and analyze the results of advertising campaigns, making necessary adjustments to improve efficiency

✅ Conduct A/B tests of ads, audiences, and budget strategies to determine the most effective approaches

✅ Interact with designers and CRM team to create effective advertising funnels

✅ Resolve technical issues related to ad campaigns, such as pixel settings, S2S postbacks, conversion tracking, etc.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Successful candidates will be proactive, detail-oriented, and able to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: At least 3+ years of hands-on experience with Facebook Ads, with a focus on the gambling/betting industry

Required Skills:

• Proven experience with Facebook Ads and relevant marketing tools (Keitaro, Voluum, Meta Ads, WebView Apps, IOS Apps, PWA Apps, AdHearts, AppsFlyer, etc.)
• Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, etc.)
• Ability to work with big advertising budgets

Preferred Skills:

• Experience with other advertising platforms (e.g., Google Ads)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field may be beneficial for this role. Additionally, experience with CRM systems and marketing automation tools could be an asset.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a Media Buyer with 3-5 years of experience in the marketing industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Media Buyer with the required experience level. Actual compensation may vary depending on factors such as the candidate's skills, qualifications, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on specialized staffing services for SAP, Enterprise Applications, SaaS, and Cloud Technology

Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment with closer collaboration)

Founded: Not specified (Established company with a well-established presence in the market)

Company Description:

• Growe Global aims to shape the future of businesses by connecting top talent with organizations committed to driving innovation
• Specializes in enterprise talent solutions through specialist divisions, operating across North America, Europe, and Asia
• Partners with organizations globally to secure the talent they need to succeed

Company Specialties:

• ERP
• Enterprise Software
• Technology
• SaaS
• SAP
• Staffing
• Cloud

Company Website: www.growe-global.com

ASSUMPTION: Growe Global is a well-established company with a strong focus on specialized staffing services. Their expertise in the SAP, Enterprise Applications, SaaS, and Cloud Technology sectors makes them a valuable partner for organizations seeking top talent in these areas.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the company's organizational structure

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates

Growth Opportunities:

• Advancement to a Senior Media Buyer or Marketing Manager role
• Expansion into other advertising platforms and digital marketing channels
• Potential to lead a team of media buyers or manage a marketing department

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department. Successful candidates may have the chance to take on more responsibilities and advance their careers as the company continues to grow.

🌍 Location & Work Environment

Office Type: On-site, with a physical office location in New York, NY

Office Location(s): 307 W 38th St, 16th Floor, New York, NY 10018, US

Geographic Context:

• New York, NY - A major metropolitan area with a diverse range of industries and cultural attractions
• Accessible public transportation and numerous dining, shopping, and entertainment options
• Competitive job market with opportunities for professional growth and development

Work Schedule: Full-time, with occasional overtime as needed to manage campaign deadlines and performance

ASSUMPTION: The on-site work environment at Growe Global's New York office offers a collaborative and dynamic atmosphere, with opportunities for professional growth and development within the marketing department.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a panel of interviewers to discuss the role's responsibilities and assess the candidate's skills and experience
• Case study or project assignment to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with the company's leadership team to discuss the candidate's fit within the organization and make a hiring decision

Key Assessment Areas:

• Demonstrated experience with Facebook Ads and relevant marketing tools
• Understanding of basic marketing metrics and ability to analyze campaign performance
• Problem-solving skills and ability to think strategically
• Communication and presentation skills, both written and verbal
• Cultural fit and alignment with Growe Global's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience with Facebook Ads and marketing tools
• Include specific examples of successful advertising campaigns you've managed and the results you achieved
• Demonstrate your understanding of basic marketing metrics and your ability to analyze campaign performance
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Facebook Ads, Media Buyer, Advertising Campaigns, A/B Testing, Marketing Metrics, CRM, Technical Issue Resolution, Collaboration, Keitaro, Voluum, Meta Ads, AppsFlyer

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure that the candidate is a strong fit for the position and the company's culture. Successful candidates will demonstrate a strong understanding of Facebook Ads and relevant marketing tools, as well as excellent communication and problem-solving skills.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Keitaro
• Voluum
• Meta Ads
• WebView Apps
• IOS Apps
• PWA Apps
• AdHearts
• AppsFlyer
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)

ASSUMPTION: The tools and technologies listed are relevant to the role of Media Buyer Facebook and may be used on a daily basis to manage advertising campaigns, analyze performance, and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow

Work Style:

• Collaborative and team-oriented, with a focus on supporting each other to achieve common goals
• Results-driven, with a focus on setting and achieving ambitious, measurable goals
• Adaptable and open to change, with a willingness to evolve and grow in response to new challenges and opportunities

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and focused on achieving ambitious, measurable goals?
• Are you adaptable and open to change, with a willingness to grow and evolve in response to new challenges and opportunities?

ASSUMPTION: Growe Global values a collaborative, results-driven, and adaptable work environment. Successful candidates will be able to demonstrate a strong alignment with these values and a willingness to contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing large advertising budgets and ensuring optimal resource allocation
• Keeping up with the latest trends and best practices in Facebook Ads and digital marketing
• Collaborating effectively with designers and the CRM team to create effective advertising funnels
• Resolving technical issues related to ad campaigns, such as pixel settings, S2S postbacks, and conversion tracking
• Balancing multiple campaigns and priorities, with a focus on delivering results and meeting KPIs

ASSUMPTION: The role of Media Buyer Facebook presents several challenges, including managing large advertising budgets, staying up-to-date with the latest trends and best practices, and collaborating effectively with other teams. Successful candidates will be able to overcome these challenges and deliver results that drive the company's growth and success.

📈 Similar Roles Comparison

• Compared to other media buyer roles, this position has a specific focus on Facebook Ads and the gambling/betting industry
• Industry-specific context: The gambling/betting industry has unique regulations and compliance requirements that may impact advertising strategies and campaign performance
• Career path comparison: This role offers opportunities for professional growth and development within the marketing department, with potential advancement to a Senior Media Buyer or Marketing Manager role

ASSUMPTION: While this role shares similarities with other media buyer positions, its specific focus on Facebook Ads and the gambling/betting industry sets it apart. Successful candidates will have relevant experience in these areas and be able to leverage their expertise to drive campaign performance and deliver results.

📝 Sample Projects

• Developing and implementing a Facebook advertising campaign to promote a new product launch, with a focus on driving brand awareness and generating leads
• Conducting A/B tests of ads, audiences, and budget strategies to optimize campaign performance and maximize ROI
• Collaborating with designers and the CRM team to create an effective advertising funnel that drives user engagement and conversions

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the Media Buyer Facebook role. Successful candidates will be able to demonstrate their ability to manage advertising campaigns, analyze performance, and collaborate effectively with other teams to deliver results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position. Successful candidates will ask thoughtful, insightful questions that show their understanding of the role and their commitment to driving the company's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Growe Global careers page
• Tailor your resume and cover letter to highlight your relevant experience with Facebook Ads and marketing tools
• Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager or HR representative after the interview to express your appreciation for the opportunity and reiterate your interest in the position
• If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.