Media Buyer für Facebook & Instagram (w/m/d)

📌 Core Information

🔹 Job Title: Media Buyer für Facebook & Instagram (w/m/d)

🔹 Company: Adstronauts GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns on Facebook, Instagram, and TikTok
• Optimizing campaign performance through data analysis and strategic thinking
• Collaborating with the creative team to develop effective ad content
• Maintaining strong client relationships through regular communication and support
• Providing training to clients on online marketing tools

ASSUMPTION: This role requires a strong analytical mindset and a solid understanding of online marketing tools to succeed.

📋 Key Responsibilities

✅ Manage advertising campaigns on Facebook, Instagram, and TikTok, ensuring efficient use of the allocated budget

✅ Analyze ad performance and derive systematic optimizations based on our established processes

✅ Collaborate with our creative team to design and optimize ad content for maximum impact

✅ Maintain and build long-term relationships with clients through regular communication, advice, and support

✅ Develop new campaign ideas and strategies for our clients

✅ Create regular performance reports for our clients' advertising campaigns

✅ Train clients on various online marketing tools and platforms to enhance their independence and efficiency

✅ Proactively identify and resolve problems related to our clients' online presence and advertising

✅ Monitor and analyze emerging trends in online marketing to offer innovative strategies to our clients

ASSUMPTION: The role may involve working on multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: No specific degree required, but a relevant educational background in marketing, business, or a related field would be beneficial.

Experience: At least 1 year of experience in online marketing, preferably with a focus on E-Commerce, lead generation, email marketing, customer support, and consulting.

Required Skills:

• Proven experience in managing advertising budgets using the Facebook Ads Manager
• Advanced knowledge of online marketing tools, platforms, and technologies, with the ability to quickly adapt to new tools and systems
• Excellent verbal and written communication skills in German
• Strong analytical thinking and data interpretation skills, with the ability to calculate metrics using spreadsheet software
• Ability to identify trends and make data-driven decisions to optimize online marketing strategies
• Problem-solving skills to tackle complex challenges and develop creative solutions
• Ability to manage multiple tasks, set priorities, and work under pressure to meet deadlines and achieve results

Preferred Skills:

• Experience with TikTok Ads Manager
• Fluency in additional languages, such as English
• Experience in a similar role or relevant industry

ASSUMPTION: While not explicitly stated, proficiency in English is likely beneficial for this role due to the international nature of online marketing.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Media Buyer role in Germany with 0-2 years of experience, the estimated salary range is €25,000 - €35,000 per year.

Benefits:

• Motivated team and job security
• Good career advancement opportunities
• Modern, climate-controlled office in Hannover's city center
• Intensive support and guidance from the team and management
• Well-equipped work area

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work discussed on a case-by-case basis.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 2-10 employees (Small company, offering a close-knit team environment and the opportunity to make a significant impact)

Founded: The company's founding date is not explicitly stated, but it is a relatively new player in the market.

Company Description:

• Adstronauts GmbH is a leading consultancy and service provider for performance marketing in e-commerce, focusing on data-driven strategies to drive sustainable growth for online retailers in the DACH region.
• The company helps its clients achieve measurable results through targeted online advertising campaigns.
• Adstronauts GmbH operates from a modern office in Hannover's city center, offering a motivating work environment and a motivated team.

Company Specialties:

• Social Media Performance Marketing
• E-Commerce Marketing
• Lead Generation
• Email Marketing
• Customer Support and Consulting

Company Website: www.adstronauts.de

ASSUMPTION: As a small company, Adstronauts GmbH may offer a more agile and dynamic work environment, with the opportunity for employees to wear multiple hats and contribute to various aspects of the business.

📊 Role Analysis

Career Level: Junior to Mid-level Media Buyer

Reporting Structure: The Media Buyer reports directly to the company's management team, working closely with the creative team and other departments as needed.

Work Arrangement: On-site, with the possibility of remote work discussed on a case-by-case basis. The role may require occasional flexibility to accommodate client needs and project deadlines.

Growth Opportunities:

• As the company grows, there may be opportunities for the Media Buyer to take on more responsibilities, such as team leadership or account management.
• The role offers the chance to develop expertise in various online marketing channels and tools, enhancing the candidate's long-term career prospects.
• Adstronauts GmbH encourages a culture of continuous learning and professional development, providing opportunities for employees to expand their skill sets and advance their careers.

ASSUMPTION: Given the company's focus on data-driven strategies, the Media Buyer may have opportunities to contribute to the development of new tools, processes, or methodologies to improve campaign performance and efficiency.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office in Hannover's city center, offering a motivating work environment and a motivated team.

Office Location(s): Marienstraße 43, Hannover, Lower Saxony 30171, DE

Geographic Context:

• Hannover is the capital of Lower Saxony, Germany, and is known for its vibrant cultural scene, historical landmarks, and green spaces.
• The city is well-connected by public transportation, making it easy for employees to commute from various neighborhoods.
• Hannover offers a relatively low cost of living compared to other major German cities, providing a good quality of life for residents.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work discussed on a case-by-case basis. The role may require occasional flexibility to accommodate client needs and project deadlines.

ASSUMPTION: As a small company, Adstronauts GmbH may have a more relaxed dress code and a casual work environment, fostering a collaborative and creative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the management team to discuss the candidate's experience, skills, and career goals
• Final decision and job offer

Key Assessment Areas:

• Communication skills and ability to work effectively with clients and internal teams
• Analytical thinking and problem-solving skills
• Knowledge of online marketing tools, platforms, and technologies
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of online marketing trends and your ability to stay up-to-date with industry developments
• Prepare examples of successful advertising campaigns you've managed or contributed to, highlighting your approach to data analysis, optimization, and strategic thinking

ATS Keywords: Media Buying, Facebook Ads, Instagram Ads, TikTok Ads, Online Marketing, Data Analysis, Campaign Optimization, Client Communication, Problem Solving, Trend Analysis, E-Commerce, Lead Generation, Email Marketing, Customer Support, Strategic Thinking, Analytical Skills

ASSUMPTION: As a small company, Adstronauts GmbH may place a strong emphasis on cultural fit and the candidate's ability to integrate well with the existing team.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• TikTok Ads Manager
• Google Analytics
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Media Buyer may be expected to learn and utilize additional tools and technologies as needed to optimize campaign performance and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus and satisfaction
• Innovation and creativity

Work Style:

• Analytical and strategic thinking
• Strong communication and interpersonal skills
• Proactive problem-solving and initiative-taking
• Adaptability and flexibility
• Results-oriented and goal-driven

Self-Assessment Questions:

• Do you have a strong analytical mindset and enjoy working with data to drive informed decisions?
• Are you comfortable communicating with clients and internal teams, and able to build and maintain strong relationships?
• Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges and responsibilities?

ASSUMPTION: Adstronauts GmbH values candidates who are passionate about online marketing, eager to learn, and committed to driving measurable results for their clients.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
• Managing client relationships can be demanding, as clients may have varying expectations, levels of understanding, and degrees of involvement in their advertising campaigns
• The online marketing landscape is constantly evolving, requiring the Media Buyer to stay up-to-date with new trends, tools, and best practices
• The role may involve occasional flexibility in working hours to accommodate client needs and project deadlines

ASSUMPTION: The Media Buyer should be prepared to prioritize tasks effectively, manage their time efficiently, and maintain a strong focus on client needs and campaign performance.

📈 Similar Roles Comparison

• Compared to other Media Buyer roles, this position may offer more responsibility and autonomy, as the company is relatively small and agile
• Adstronauts GmbH focuses on data-driven strategies and measurable results, which may appeal to candidates with a strong analytical mindset and a passion for performance marketing
• As a small company, Adstronauts GmbH may offer more opportunities for professional growth and development compared to larger organizations, where career advancement may be more competitive and slower-paced

ASSUMPTION: Candidates should consider their career goals, work preferences, and personal circumstances when comparing this role to other opportunities in the market.

📝 Sample Projects

• Developing and executing a targeted Facebook Ads campaign to drive online sales for an e-commerce client, with a focus on optimizing return on ad spend (ROAS) and cost per acquisition (CPA)
• Collaborating with the creative team to design and test Instagram Stories ads to increase brand awareness and engagement for a fashion retailer
• Analyzing TikTok Ads performance data to identify trends and optimize campaign performance for a food delivery service, with a focus on driving app installs and increasing user retention

ASSUMPTION: The Media Buyer should be prepared to work on a diverse range of projects, tailoring their approach to each client's unique needs, goals, and target audience.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the Media Buyer and the creative team?
• How does the company support the professional development and growth of its employees, particularly in the Media Buyer role?
• What are the most challenging aspects of the role, and how does the company help its Media Buyers overcome these obstacles?
• How does the company measure the success of its advertising campaigns, and how does this inform the Media Buyer's approach to optimization and strategy development?
• What opportunities exist for the Media Buyer to contribute to the development of new tools, processes, or methodologies to improve campaign performance and efficiency?

ASSUMPTION: Candidates should use the interview process to assess the company culture, work environment, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful advertising campaigns you've managed or contributed to, demonstrating your approach to data analysis, optimization, and strategic thinking
• If selected for an interview, be prepared to discuss your approach to online marketing, your understanding of the role's responsibilities, and your fit with the company's culture and values
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.