📌 Core Information
🔹 Job Title: Media Buyer (Google Ads)
🔹 Company: vCommission
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with flexible working hours)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing media buying strategies for clients in the Financial, Home Improvement & Medicare sectors.
- Collaborating closely with clients and internal teams to understand campaign objectives, target audiences, and key performance indicators (KPIs).
- Practical experience on advertising platforms, analytics tools & ad-tracking systems like Google Ads, Facebook/Meta Ads and Bing Ads.
- Negotiating with media partners to secure the best placements for client campaigns.
- Efficiently managing advertising budgets to ensure a strong return on investment (ROI).
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and communication skills. It's ideal for someone who enjoys working in a fast-paced, dynamic environment and can manage multiple campaigns effectively.
📋 Key Responsibilities
✅ Developing, implementing, and optimizing media buying strategies for clients in the Financial, Home Improvement & Medicare sectors.
✅ Collaborating closely with clients and internal teams to understand campaign objectives, target audiences, and key performance indicators (KPIs).
✅ Managing advertising budgets to ensure a strong return on investment (ROI).
✅ Continuously monitoring campaign performance, making data-driven adjustments to enhance results and meet client goals.
✅ Keeping abreast of industry trends, algorithm updates, and competitor activities to adapt strategies accordingly.
✅ Delivering regular reports and insights to clients, showcasing the value and impact of our campaigns.
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills. It's essential to be proactive, detail-oriented, and able to work independently.
🎯 Required Qualifications
Education: A Bachelor's degree in Marketing, Advertising, or a related field (preferred).
Experience: 2-5 years of experience in media buying, with a focus on Google Ads, Facebook/Meta Ads, and Bing Ads.
Required Skills:
- Proficient in Google Ads, Facebook/Meta Ads, and Bing Ads.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple campaigns.
- Familiarity with international content, performance buying, and direct response marketing campaigns.
Preferred Skills:
- Certified in Google Ads and Facebook/Meta Ads.
- Experience with affiliate marketing.
- Fluency in English.
ASSUMPTION: While a degree in Marketing or Advertising is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: INR 10,00,000 per month (This is the provided salary, no need for an estimate)
Benefits:
- Flexible working hours
- 5 - Days working culture
- Health Insurance Benefits
- Tenure Recognition and Awards
- Leave Benefits as per Milestones
- Performance Linked Growth Opportunities
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is in line with industry standards for a media buyer role with 2-5 years of experience in India.
📌 Applicant Insights
🔍 Company Context
Industry: vCommission operates in the advertising services industry, specializing in lead generation, affiliate marketing, media buying, pay per call, and paid search.
Company Size: vCommission has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: vCommission was founded in 2008 and has since grown to have a presence in India, Singapore, UAE, UK, and USA.
Company Description:
- vCommission is a leading global affiliate marketing network delivering performance on web & mobile to worldwide advertisers through a growing network of 100K+ affiliates.
- The company focuses on delivering results-driven marketing solutions to its clients.
- vCommission's presence in multiple countries allows it to offer global reach and local expertise.
Company Specialties:
- Lead Generation
- Affiliate Marketing
- Media Buying
- Pay Per Call
- Paid Search
Company Website: http://www.vcommission.com
ASSUMPTION: vCommission's focus on performance-based marketing and global reach makes it an attractive option for applicants interested in international campaigns and data-driven results.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level media buyer with 2-5 years of experience.
Reporting Structure: The media buyer will report directly to the media buying team lead or manager.
Work Arrangement: The role is on-site with flexible working hours, allowing for a balance between office collaboration and remote work.
Growth Opportunities:
- Progression to a senior media buyer or team lead role.
- Expanding skills to other advertising platforms and channels.
- Gaining experience in client management and account development.
ASSUMPTION: With vCommission's global presence and focus on performance, there are ample opportunities for growth and learning within the company.
🌍 Location & Work Environment
Office Type: The office is located in Splendor Spectrum One, Tower 1, 4th Floor, Golf Course Ext, Sec-58, Gurugram, Haryana, India.
Office Location(s): Gurugram, Haryana, India
Geographic Context:
- Gurugram is a major IT hub and a significant business district near New Delhi, India.
- The office is located in a prominent commercial area with easy access to public transportation and amenities.
- The region has a subtropical climate with hot summers and mild winters.
Work Schedule: The work schedule is full-time (40 hours/week) with flexible working hours, allowing for a balance between office and remote work.
ASSUMPTION: The office location in Gurugram provides a vibrant and dynamic work environment, with easy access to amenities and a large talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (media buying strategy case study)
- Final round interview with the hiring manager
Key Assessment Areas:
- Understanding of media buying strategies and platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit.
- If applicable, include a portfolio or examples of your previous media buying campaigns and their results.
ATS Keywords: Google Ads, Facebook Ads, Bing Ads, Media Buying, Campaign Optimization, Data Analysis, Client Collaboration, Budget Management, Negotiation, Performance Tracking, Industry Trends, Reporting, Direct Response Marketing, Affiliate Marketing, Fast-Paced Environment, Lead Generation
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Ads
- Facebook/Meta Ads
- Bing Ads
- Analytics tools (e.g., Google Analytics, Facebook Pixel)
- Ad-tracking systems (e.g., tracking pixels, conversion tags)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and applicants should be comfortable using them.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Global
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with clients and internal teams?
- Do you have a strong desire to learn and adapt to new trends and technologies?
ASSUMPTION: Applicants who are a strong cultural fit for vCommission will be performance-driven, collaborative, and adaptable, with a strong desire to learn and grow in a global environment.
⚠️ Potential Challenges
- The role may require working in US/UK/EST shift zones, which could impact work-life balance.
- The fast-paced nature of the role may be challenging for those who prefer a slower-paced work environment.
- The role requires a strong attention to detail and the ability to manage multiple campaigns simultaneously, which can be demanding.
- The company's global presence may result in some communication and time zone challenges when working with international clients and teams.
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- Compared to other media buyer roles, this position may offer more exposure to international campaigns and a broader range of industries.
- vCommission's focus on performance-based marketing sets it apart from companies that prioritize other marketing channels or strategies.
- This role may offer more opportunities for growth and learning within the company, given its global presence and focus on performance.
ASSUMPTION: Applicants should research similar roles and companies to ensure they are making an informed decision about their career path.
📝 Sample Projects
- Developing and implementing a media buying strategy for a financial services client, resulting in a 20% increase in leads generated.
- Optimizing a home improvement client's Facebook Ads campaign, leading to a 15% reduction in cost per acquisition.
- Managing a Medicare client's Google Ads campaign, achieving a 10% increase in click-through rate and a 15% increase in conversions.
ASSUMPTION: Applicants should be prepared to discuss their previous media buying campaigns and the results they achieved in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the typical media buying strategies for clients in the Financial, Home Improvement & Medicare sectors?
- How does the company support the professional development and growth of its media buyers?
- What is the team structure like, and how does the media buying team collaborate with other departments?
- How does the company approach working with international clients and teams?
- What are the most significant challenges facing the media buying team currently, and how are they being addressed?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role.
- Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit.
- If applicable, include a portfolio or examples of your previous media buying campaigns and their results.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
