📌 Core Information
🔹 Job Title: Media Buyer - In-Home Services
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Full-Time, Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search and social media campaigns
- Handling key account management responsibilities
- Optimizing campaign performance and exceeding client goals
- Collaborating with sales and account management teams
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work effectively in a remote team environment.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations
✅ Provide insights and feedback on media buying platforms to improve functionality
ASSUMPTION: The role requires a proactive approach to problem-solving and a data-driven mindset to continuously improve campaign performance.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: Extensive experience buying media through various DSPs
Required Skills:
- SEM and social media buying experience
- Advanced Excel skills
- Excellent communication and interpersonal skills
- Ability to manage time effectively and meet deadlines
- Proven ability to lead interdepartmental projects
Preferred Skills:
- Experience with Townsquare Ignite's proprietary advertising technology platform
- Familiarity with the in-home services industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's location.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 USD (Base + Commission)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Working Hours: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet clients' needs at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, and integration with multiple platforms
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, with a strong focus on data-driven solutions and a large client base.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Sales and Account Management team
Work Arrangement: Remote (US only), with the requirement to work closely and collaboratively with a team
Growth Opportunities:
- Potential for upward mobility within the company
- Opportunity to work on diverse campaigns and learn new skills
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and competitive work environment.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): Charlotte, NC (Headquarters: New York, NY)
Geographic Context:
- Charlotte, NC is the second-largest city in the Southeastern United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market
- Charlotte is home to several Fortune 500 companies and has a strong presence in the finance, energy, and healthcare sectors
Work Schedule: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the company's headquarters in New York, NY, provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the sales and account management team
- Final interview with the company's leadership team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Technical proficiency in media buying and campaign management
Application Tips:
- Highlight relevant experience and achievements in media buying and campaign management
- Demonstrate strong analytical skills and a data-driven approach to problem-solving
- Showcase excellent communication and interpersonal skills through tailored cover letters and responses to interview questions
ATS Keywords: Media Buying, SEM, Social Media, Campaign Management, Account Management, Data-Driven, Analytical Skills, Communication Skills, Remote Work
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Various Demand-Side Platforms (DSPs)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Search engine advertising platforms (e.g., Google Ads, Bing Ads)
- Microsoft Excel
ASSUMPTION: Proficiency in relevant media buying platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Dynamic and competitive work environment
Work Style:
- Remote and collaborative team environment
- Data-driven and analytical approach to problem-solving
- Proactive and solution-oriented mindset
Self-Assessment Questions:
- Do you have strong analytical skills and a data-driven approach to problem-solving?
- Are you comfortable working in a remote, collaborative team environment?
- Do you thrive in a dynamic and competitive work environment?
ASSUMPTION: Candidates who align with Townsquare Ignite's company values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Adapting to the dynamic and competitive work environment
- Working effectively in a remote team environment
- Keeping up with industry trends and technological advancements in media buying
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role is similar to other media buyer positions, but with a focus on in-home services and a remote work arrangement
- Compared to other advertising roles, this position requires strong analytical skills and a data-driven approach to campaign management
- Career progression may include opportunities to move into account management, sales, or leadership roles within the company
ASSUMPTION: While this role shares similarities with other media buyer positions, its focus on in-home services and remote work arrangement makes it unique within the industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign for an in-home services client
- Optimizing a paid search campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall company strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote, collaborative team environment?
- How does the company measure the success of its media buying campaigns and strategies?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching the company, its industry, and the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
