📌 Core Information
🔹 Job Title: Media Buyer - In-Home Services
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search and social media campaigns
- Handling key account management responsibilities
- Optimizing campaign performance and exceeding client goals
- Collaborating with sales and account management teams
ASSUMPTION: This role requires strong analytical and communication skills, as well as experience with various DSPs and social/SEM buying.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations
✅ Provide insights and feedback on media buying platforms to improve functionality
✅ Partner with Key Account Managers to provide clients with updates on their campaign, attending client meetings when necessary
✅ Provide exceptional client service, maintaining strong relationships, and ensuring client satisfaction and retention
ASSUMPTION: The role may involve occasional client meetings, requiring strong communication and presentation skills.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: Extensive experience buying media through various DSPs, experience with Social/SEM buying
Required Skills:
- Excellent analytical skills
- Excellent communication skills
- Advanced Excel skills
- Ability to manage time effectively and meet deadlines
- Good interpersonal skills and ability to collaborate with others
Preferred Skills:
- Experience with specific DSPs (e.g., Google Ads, Facebook Ads, etc.)
- Experience with specific SEM and social media platforms
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 USD per year
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions
- Their competitive advantage includes first-party data collection, proprietary advertising technology, and integration with multiple platforms
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, with a strong focus on data-driven solutions and customer-centric approach.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Sales and Account Management team
Work Arrangement: Remote (US only)
Growth Opportunities:
- Potential for upward mobility within the company
- Opportunity to develop and improve skills in media buying and account management
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers opportunities for career growth and skill development, particularly in media buying and account management.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Charlotte, NC (headquarters: New York, NY)
Geographic Context:
- Charlotte, NC is the largest city in the U.S. state of North Carolina and the 17th-most populous city in the United States
- The city is a major U.S. financial center and is considered a "beta-" or "highsufficiency" global city
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week
ASSUMPTION: While this role is remote, the company's headquarters are in New York, NY, and the team may have occasional meetings or events in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving
- Communication and presentation skills
- Media buying and campaign management experience
- Client management and relationship-building skills
Application Tips:
- Highlight relevant media buying and campaign management experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical questions related to media buying and campaign optimization
ATS Keywords: Media Buying, SEM Campaigns, Social Media, Client Management, Analytical Skills, Communication Skills, Excel Skills
ASSUMPTION: The application process may involve technical assessments or case studies to evaluate the candidate's media buying and campaign management skills.
🛠️ Tools & Technologies
- Various DSPs (e.g., Google Ads, Facebook Ads, etc.)
- SEM and social media platforms
- Excel and other data analysis tools
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
Work Style:
- Dynamic and competitive work environment
- Positive and supportive culture
- Focus on personal and professional development
Self-Assessment Questions:
- Do you have strong analytical skills and the ability to optimize campaign performance?
- Are you an excellent communicator, with the ability to build and maintain client relationships?
- Do you thrive in a dynamic and collaborative work environment?
ASSUMPTION: Townsquare Ignite values candidates who are customer-focused, data-driven, and collaborative, with a strong work ethic and a desire to develop personally and professionally.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with industry trends and new platforms
- Occasional tight deadlines and high-pressure situations
- Working remotely and maintaining productivity
ASSUMPTION: These challenges are common to media buying and account management roles, particularly in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other media buyer positions, but may have more focus on key account management and client relationships
- Compared to other advertising roles, this position requires strong analytical and campaign management skills
- Career progression may involve moving into account management, team leadership, or specialized roles within media buying
ASSUMPTION: This role offers a unique blend of media buying and account management responsibilities, providing opportunities for career growth and skill development.
📝 Sample Projects
- Managing a large-scale SEM campaign for a national retailer
- Optimizing social media ad spend for a local small business
- Developing a targeted media buying strategy for a political campaign
ASSUMPTION: These sample projects demonstrate the range of clients and industries that a media buyer for Townsquare Ignite may work with.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Townsquare Ignite support the professional development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Ignite measure the success of its media buying campaigns?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's expectations and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant media buying and campaign management experience
- Write a cover letter demonstrating your understanding of the role and company
- Prepare for technical questions related to media buying and campaign optimization
- Follow up with the hiring manager one week after your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
