Media Buyer - Programmatic (EST)

📌 Core Information

🔹 Job Title: Media Buyer - Programmatic (EST)

🔹 Company: Channel Factory

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing video campaigns across multiple platforms (YouTube, Google Video Partners, Facebook, etc.)
• Optimizing campaign performance and delivery to exceed KPI expectations
• Troubleshooting technical issues and collaborating with internal teams and clients
• Developing upsell strategies using data, analytics, and marketplace trends
• Staying updated with the evolving digital ecosystem and cultural events

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, ever-changing environment.

📋 Key Responsibilities

✅ Flawlessly create and launch video campaigns across multiple platforms

✅ Provide ongoing campaign management to ensure optimal performance and delivery

✅ Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution

✅ Collaborate with internal teams, 3rd party vendors, and clients to launch and optimize campaigns

✅ Act as the technical point of contact for internal teams and clients

✅ Communicate new product updates/features and value to internal teams

✅ Develop upsell strategies using data, analytics, and marketplace trends

✅ Stay updated with the evolving digital ecosystem and relevant cultural events

ASSUMPTION: The role requires a proactive approach to problem-solving, strong attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: BA/BS

Experience: At least 3+ years of programmatic media buying experience

Required Skills:

• Proficient in YouTube, SEM, and Facebook/PMDs buying and execution
• Strong analytical skills and data-driven mindset
• Excellent communication skills (in-person, on the phone, or virtually)
• Proactive in catching issues and creating solutions
• Creative and solution-oriented individual with an entrepreneurial spirit
• Highly organized and detail-oriented professional
• Collaborative individual who can work in a team and independently

Preferred Skills:

• AdWords, YouTube, and/or Facebook certified
• Knowledge of Excel calculations, pivot tables, and graphs

ASSUMPTION: Candidates with a passion for online video and relevant certifications will have a competitive edge.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level media buyers in New York)

Benefits:

• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wifi Reimbursement
• NatureBox credit for snacks
• Work-life flexibility

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level media buyers in New York. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Channel Factory operates in the Advertising Services industry, focusing on video advertising and marketing technology.

Company Size: Channel Factory is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Channel Factory was founded in 2010 and has since grown to serve over 300 Fortune 500 clients.

Company Description:

• Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability on YouTube.
• The company's ViewIQ platform analyzes all YouTube channels and videos to ensure ads run on brand-suitable and contextually relevant content.
• Channel Factory offers managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads.

Company Specialties:

• Audience Analytics & Insights
• Brand Safety
• SaaS
• Digital Advertising
• Video Advertising
• Brand Suitability
• Media Buying
• YouTube Advertising
• Content Targeting

Company Website: channelfactory.com

ASSUMPTION: Channel Factory's focus on contextual suitability and performance efficiency sets it apart in the video advertising space.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Manager of Programmatic Buying.

Work Arrangement: This role is remote-friendly, with 10-15% travel per year for onsite team meetings.

Growth Opportunities:

• Potential career progression into senior roles within the programmatic buying team or other departments.
• Opportunities to work with Fortune 500 clients and gain exposure to various industries.
• Chance to contribute to the growth and success of a leading startup in a high-demand industry.

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote-friendly with onsite team meetings

Office Location(s): New York, United States (Remote)

Geographic Context:

• New York is a major hub for the advertising industry, offering ample networking opportunities and access to industry events.
• The remote-friendly work arrangement provides flexibility and work-life balance.
• The Eastern Standard Time zone (EST) allows for collaboration with clients and teams across different time zones.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The remote-friendly work environment and flexible work arrangements cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical skills and knowledge of programmatic media buying
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your passion for online video and digital advertising in your application materials.
• Prepare for the technical assessment or case study by brushing up on your programmatic media buying skills.
• Research Channel Factory's company culture and values to ensure a strong fit.

ATS Keywords: Programmatic Media Buying, YouTube, SEM, Facebook, Campaign Management, Data Analysis, Attention to Detail, Collaboration, Problem-Solving

ASSUMPTION: Channel Factory's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ad Manager (formerly DoubleClick)
• Google Analytics
• Facebook Ads Manager
• YouTube AdWords
• Excel (for data analysis and reporting)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer-centricity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Results-focused and detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess strong analytical skills and a data-driven mindset?
• Are you a strong communicator and collaborator, able to work effectively with diverse teams?

ASSUMPTION: Channel Factory values employees who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously across different time zones and platforms
• Keeping up with the rapidly evolving digital advertising landscape
• Collaborating effectively with remote teams and clients
• Ensuring brand safety and contextual suitability in a dynamic and ever-changing content ecosystem

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses on programmatic buying and requires a strong understanding of data-driven decision-making.
• Channel Factory's focus on contextual suitability and brand safety sets it apart from other video advertising companies.
• This role offers opportunities for career growth within a dynamic and innovative company, with exposure to Fortune 500 clients and various industries.

ASSUMPTION: This role is well-suited for candidates seeking a challenging and rewarding opportunity in the programmatic media buying space, with a focus on data-driven decision-making and contextual suitability.

📝 Sample Projects

• Developing and executing a programmatic media buying strategy for a Fortune 500 client, optimizing campaign performance, and exceeding KPI expectations
• Collaborating with internal teams and clients to troubleshoot technical issues and ensure proper campaign execution
• Analyzing campaign data and marketplace trends to identify opportunities for upselling and optimizing campaign performance

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-focused nature of this role.

❓ Key Questions to Ask During Interview

• How does Channel Factory ensure brand safety and contextual suitability in its video advertising campaigns?
• What opportunities are there for professional growth and development within the programmatic buying team or other departments?
• How does Channel Factory support its employees in maintaining a healthy work-life balance, given the remote-friendly work arrangement?
• Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
• How does Channel Factory collaborate with its clients to ensure their advertising campaigns align with their brand values and business objectives?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's unique offerings, values, and culture, as well as their commitment to understanding the role's responsibilities and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment or case study by brushing up on your programmatic media buying skills
• Research Channel Factory's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.