📌 Core Information
🔹 Job Title: Media Buyer (remote)
🔹 Company: PubPlus
🔹 Location: Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 20, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote (Philippines only)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital campaigns to drive results
- Creating engaging ad creatives and monitoring campaign performance
- Staying updated with social media trends and implementing best practices
- Collaborating with partners and ad platforms to improve campaign results
- Testing and optimizing new traffic sources and marketing strategies
ASSUMPTION: This role requires a strong focus on research, creativity, and analytical skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Create, monitor, and optimize media buying campaigns
✅ Develop engaging ad creatives (text, images, videos) to maximize performance
✅ Stay up to date with social media trends and implement best practices
✅ Maintain direct contact with partners and ad platforms to improve campaign results
✅ Test and optimize new traffic sources and marketing strategies
✅ Work towards both performance goals (ROI, CTR) and brand engagement
ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and continuously improving campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Up to 2 years of experience in Meta (Facebook) media buying
Required Skills:
- Familiarity with RSOC / Search Arbitrage media buying methods across different sources
- Strong passion for research and trend analysis
- Basic understanding of arbitrage-based models and ad monetization
- Creative mindset with ability to develop engaging copy and visuals
- Analytical skills and Excel proficiency
- Fluent in English (written and spoken)
- Ability to think outside the box and work in a fast-paced environment
Preferred Skills:
- Experience with other ad platforms (e.g., Google Ads, Twitter Ads)
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Pixel)
ASSUMPTION: While not explicitly stated, experience with other ad platforms and analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 50,000 per month (based on experience level and industry standards for remote workers in the Philippines)
Benefits:
- Flexible work hours
- Remote work setup
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week, with flexible scheduling)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to mid-level media buyers in the Philippines. Actual compensation may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on content distribution, AI, machine learning, and analytics for publishers
Company Size: Small (11-50 employees), which may offer a more intimate work environment and opportunities for growth
Founded: 2016, with a mission to empower publishers by providing valuable insights to maximize growth and profit
Company Description:
- PubPlus is a revenue attribution solution that helps publishers maximize content distribution spend, ad revenue, and user engagement
- The company seamlessly aggregates publisher data into one easy-to-manage platform, leveraging valuable insights to optimize growth and profit
- PubPlus was acquired by ClearPier in May 2022
Company Specialties:
- Content Distribution
- AI and Machine Learning
- Publishing and Ad Optimization
- Analytics
Company Website: http://pubplus.com
ASSUMPTION: PubPlus focuses on providing valuable insights to publishers, enabling them to make better business decisions and maximize their full potential audience.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing team
Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the company's organizational structure
Work Arrangement: Remote (Philippines only), with flexible work hours and a focus on results-driven performance
Growth Opportunities:
- Expanding skills and knowledge in digital marketing and advertising
- Potential career progression to senior media buyer or marketing management roles
- Opportunities to work with and learn from experienced marketing professionals
ASSUMPTION: As a small company, PubPlus may offer more opportunities for growth and direct impact on the organization's success compared to larger enterprises.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (remote work only)
Geographic Context:
- The Philippines has a thriving BPO industry, offering a large talent pool and competitive labor costs
- The time zone (Asia/Manila, UTC+8) allows for potential collaboration with teams in different regions
- The remote work arrangement may offer flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different work preferences and needs
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- Technical assessment or case study
- Final interview with the hiring manager or marketing team
Key Assessment Areas:
- Media buying and campaign optimization skills
- Creativity and ability to develop engaging ad creatives
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in media buying and digital marketing
- Include examples of successful campaigns or projects to demonstrate skills and expertise
- Tailor your resume and cover letter to emphasize your passion for research, trend analysis, and continuous learning
ATS Keywords: Media Buying, Digital Marketing, Social Media, Campaign Optimization, Ad Creatives, Trend Analysis, Research, Analytical Skills, Excel Proficiency, English Fluency, Creative Mindset, Traffic Sources, Marketing Strategies, Performance Goals, Brand Engagement
ASSUMPTION: The application process may involve multiple stages, including a technical assessment or case study, to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Meta (Facebook) Ads Manager
- Google Ads (potentially)
- Analytics tools (e.g., Google Analytics, Facebook Pixel)
- Microsoft Excel or Google Sheets
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Empowering publishers with valuable insights
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Results-driven and performance-focused
- Adaptable and open to feedback
- Strong self-motivation and time management skills
Self-Assessment Questions:
- How do you stay updated with the latest trends and best practices in social media and digital marketing?
- Can you provide an example of a successful media buying campaign you've managed, and how you optimized it for better performance?
- How do you approach working remotely, and what strategies do you use to maintain productivity and focus?
ASSUMPTION: PubPlus values candidates who are passionate about learning, adaptable, and results-driven, with a strong focus on continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and ad platforms simultaneously
- Keeping up with the fast-paced nature of digital marketing and advertising
- Working remotely and maintaining productivity without direct supervision
- Potential language barriers or cultural differences when collaborating with international teams
ASSUMPTION: The remote work arrangement and fast-paced nature of the role may present unique challenges that require strong self-motivation, time management, and communication skills.
📈 Similar Roles Comparison
- Media Buyer (remote) at PubPlus vs. Media Buyer (on-site) at a larger enterprise: The remote role at PubPlus may offer more flexibility and work-life balance, while the on-site role at a larger enterprise may provide more structured training and career development opportunities.
- Media Buyer at PubPlus vs. Digital Marketing Specialist at a related company: The Media Buyer role at PubPlus focuses specifically on media buying and campaign optimization, while the Digital Marketing Specialist role may involve a broader range of marketing responsibilities.
- Media Buyer at PubPlus vs. Media Planner at an advertising agency: The Media Buyer role at PubPlus focuses on managing and optimizing campaigns, while the Media Planner role at an advertising agency may involve more strategic planning and negotiation with media outlets.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company size, industry, and organizational structure.
📝 Sample Projects
- Developing and implementing a successful media buying campaign for a new client, resulting in a 20% increase in conversions and a 15% reduction in cost per acquisition
- Analyzing campaign performance data to identify trends and optimize ad creatives, leading to a 10% increase in click-through rate and a 15% increase in engagement
- Collaborating with the marketing team to develop and execute a cross-channel marketing campaign, resulting in a 25% increase in brand awareness and a 15% increase in website traffic
ASSUMPTION: The sample projects provided are intended to demonstrate the types of responsibilities and achievements expected in this role, but may not reflect the specific projects or campaigns the candidate will work on.
❓ Key Questions to Ask During Interview
- How does PubPlus support the professional growth and development of its media buyers?
- What are the most significant challenges facing the media buying team currently, and how can this role help address them?
- How does PubPlus measure the success of its media buying campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members or departments?
- How does PubPlus ensure the work-life balance and well-being of its remote employees?
ASSUMPTION: The interview questions provided are intended to help the candidate better understand the role, the company, and the team dynamics, but may not cover all aspects of the position or the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in media buying and digital marketing
- Prepare examples of successful campaigns or projects to demonstrate your abilities during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
