Media Buyer- Remote India

📌 Core Information - Job Title: Media Buyer - Remote (India) - Company: LDX Digital - Location: New Delhi, Delhi, India (Remote) - Job Type: Full-Time - Category: Advertising Services - Date Posted: May 2, 2025 - Experience Level: 2-5 years - Remote Status: Remote (India) 🚀 Job Overview Key aspects of this role include: - Developing data-driven Google Ads strategies tailored to target audiences. - Analyzing campaign performance and optimizing strategies using analytics tools. - Managing day-to-day execution of campaigns across multiple accounts. - Collaborating with marketing and creative teams to execute cohesive campaigns. - Staying updated on digital marketing trends and tools.

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning.

📋 Key Responsibilities ✅ Develop and implement Google Ads strategies tailored to target audiences and aligned with business goals. ✅ Analyze campaign performance using tools like Google Analytics, Shopify, and third-party attribution tools to optimize strategies. ✅ Manage day-to-day campaign execution, including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages. ✅ Collaborate with marketing and creative teams to ensure cohesive campaigns that reflect the company's vision. ✅ Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive. ✅ Communicate results, insights, and strategy updates to internal and external stakeholders.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and meet tight deadlines.

🎯 Required Qualifications - Education: A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, Google Ads, or analytics tools are advantageous. - Experience: 3-5 years of hands-on experience managing Google Ads campaigns, ideally in an eCommerce or direct-response environment. - Required Skills: - Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.). - Strong data skills and analytical mindset. - Creative thinking and ability to test and optimize ad creatives and landing pages. - Exceptional written and verbal communication skills. - Self-starter with high attention to detail and ability to work remotely with autonomy. - Strong project management skills and adaptability to adjust strategies based on analytics, industry trends, and evolving customer needs. 💰 Compensation & Benefits - Salary Range: INR 8-12 lakhs per annum (Based on experience and performance) - Benefits: - Fully Remote Work: Enjoy the flexibility to work from anywhere in India. - Impactful Voice: Be a key player in shaping media strategies and driving client success. - Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment. - Continuous Learning: Access to the latest courses, certifications, and learning opportunities. - Competitive Compensation: Earn competitive pay with performance-based bonuses. - Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment. - Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on individual performance and company discretion.

📌 Applicant Insights 🔍 Company Context - Industry: Advertising Services - Company Size: 11-50 employees - Founded: 2018 - Company Description: LDX Digital helps innovative brands build compounding growth through intelligent, data-driven advertising. They have a mission to help their partners achieve scalable, measurable, predictable, and sustainable compounding growth. - Company Specialties: Marketing and advertising 📊 Role Analysis - Career Level: Mid-level to senior, depending on experience - Reporting Structure: This role reports directly to the Head of Media Strategy. - Work Arrangement: Fully remote, with a focus on results and output rather than hours worked. - Growth Opportunities: With a small team and a fast-paced environment, there are ample opportunities for career growth and advancement.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career as the company grows.

🌍 Location & Work Environment - Office Type: Fully remote - Office Location(s): New Delhi, Delhi, India (Remote) - Geographic Context: New Delhi is the capital of India and offers a mix of historical and modern attractions, with a vibrant culture and diverse food scene. - Work Schedule: Flexible, with a focus on results and output rather than hours worked.

ASSUMPTION: This role requires strong self-management skills and the ability to work independently with minimal supervision.

💼 Interview & Application Insights - Typical Process: Online application review → Phone/Video screen → Technical assessment → Final round interview → Offer - Key Assessment Areas: Technical skills (Google Ads, analytics tools), analytical mindset, creative thinking, communication skills, and cultural fit. - Application Tips: - Tailor your resume to highlight relevant experience and skills, with a focus on Google Ads and analytics tools. - Prepare examples of successful Google Ads campaigns you've managed and the results you achieved. - Showcase your understanding of the role and the company by demonstrating your familiarity with their clients and campaigns.

ASSUMPTION: The interview process may include assessments of your technical skills and a case study to evaluate your problem-solving abilities and strategic thinking.

🛠️ Tools & Technologies - Google Ads - Google Analytics - Looker Studio - Shopify - Third-party attribution tools (Triple Whale, Northbeam, etc.) 👔 Cultural Fit Considerations - Company Values: Innovation, data-driven decision making, continuous learning, collaboration, and client focus. - Work Style: Fast-paced, performance-driven, results-oriented, and collaborative. - Self-Assessment Questions: - How do you stay updated on digital marketing trends and tools? - Can you provide an example of a successful Google Ads campaign you've managed, and how you optimized it for better performance? - How do you balance multiple projects and meet tight deadlines in a remote work environment? ⚠️ Potential Challenges - Managing multiple projects and clients simultaneously, with varying priorities and deadlines. - Staying updated on the latest Google Ads features, betas, and best practices. - Adapting to a fully remote work environment, with minimal supervision and a focus on results. 📈 Similar Roles Comparison - Compared to other media buyer roles, this position offers a higher degree of autonomy and responsibility for campaign strategy and optimization. - The focus on data-driven decision making and continuous learning sets this role apart from more traditional advertising positions. - Career growth opportunities are abundant, with the potential to advance to a senior or management role as the company expands. 📝 Sample Projects - Developing and implementing a Google Ads strategy for a new eCommerce client, with a focus on driving sales and maximizing ROI. - Optimizing an existing Google Ads campaign for a B2B client, with a focus on improving click-through rates and reducing cost-per-acquisition. - Collaborating with the creative team to design and test new ad creatives and landing pages for a high-profile client, with a focus on improving conversion rates. ❓ Key Questions to Ask During Interview - Can you describe the typical Google Ads campaign structure for your clients? - How do you approach A/B testing and optimization for Google Ads campaigns? - What tools and resources do you provide to help employees stay updated on the latest Google Ads features and best practices? - How does the company support work-life balance for remote employees? 📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.workable.com/jobs/ckKAmd3qyUrHjrhZFhwDBb/media-buyer--remote-india-in-new-delhi-at-ldx-digital). - Customize your resume to highlight your relevant experience and skills, with a focus on Google Ads and analytics tools. - Prepare a cover letter that demonstrates your understanding of the role and the company, and explains why you are a strong fit for the position. - Prepare examples of successful Google Ads campaigns you've managed and the results you achieved. - Follow up with the hiring manager one week after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.