Media Buyer, Valuetainment

📌 Core Information

🔹 Job Title: Media Buyer, Valuetainment

🔹 Company: Valuetainment

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Media Production

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Proficiently managing media buying campaigns across multiple platforms
• Optimizing campaign performance through A/B testing and data analysis
• Collaborating with cross-functional teams to align ad creatives with brand goals
• Developing comprehensive media strategies and plans
• Proficient in using media buying platforms like Meta Business Manager and Google Ad Manager

ASSUMPTION: This role requires a strong background in paid social media advertising, with a focus on driving high-performing digital advertising campaigns.

📋 Key Responsibilities

✅ Manage campaigns across multiple platforms, with large advertising budgets daily while monitoring performance and adjusting strategy as necessary

✅ Develop comprehensive media strategies and plans aligned with campaign objectives and KPIs across multiple channels and platforms

✅ Closely monitor the performance of ongoing campaigns and key marketing metrics using analytics tools (GA4), identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results and ROAS

✅ Continuously optimize campaigns through A/B testing, bid strategies, and audience segmentation to maximize performance

✅ Analyze campaign metrics, find key insights, and explain performance through in-depth reporting

✅ Implement sophisticated audience segmentation and retargeting strategies

✅ Produce regular reports on performance, interpret data, establish benchmarks, and provide actionable plans and recommendations based on insights

✅ Do in-market and audience research to inform media decisions

✅ Manage, optimize, and track budgets

✅ Assist the accounting department with media spent, invoicing, and billing for paid media

✅ Identify creative opportunities for ads, write copy, and work closely with designers and video editors to create paid media assets

✅ Collaborate with cross-functional teams (creative, content, and product teams) to align ad creatives and messaging with brand goals

✅ Assist in the curation and creation of high-performing ad content using photo, video, graphics, and other media

✅ Test the performance of ad creatives and copy, page design, and other campaign elements to improve results

✅ Maintain knowledge of emerging trends, industry best practices, and new technologies to stay ahead of the competition

ASSUMPTION: This role requires strong analytical skills, a deep understanding of data-driven performance marketing, and the ability to interpret key metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years of experience managing campaigns and ad strategies either in-house or at an agency

Required Skills:

• Proven track record of building and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys (Preferred Platforms: Facebook/Instagram, Google Ads, LinkedIn, YouTube, and TikTok)
• Experienced in-house paid media strategist and media buyer, with a strong background in Meta, TikTok, YouTube, Pinterest, and Google Ads to drive high-performing digital advertising campaigns
• Proficient in platforms such as Facebook Ad Manager and Google Ad Manager
• Able to work with tracking pixels, conversion APIs, and UTMs - understanding their functionality, creation, and implementation
• Thorough understanding of landing page best practices for conversion goals and click attribution
• Copywriting and paid social content creation experience
• Strong analytical skills with a deep understanding of data-driven performance marketing and the ability to interpret key metrics
• Highly proficient in Excel and Google Sheets
• Proficiency in Shopify and a solid understanding of e-commerce conversion funnels
• Familiar with Shopify reports, GA4, LookerStudio, or other data visualization software

Preferred Skills:

• Experience or understanding of DSP's and programmatic buying
• Experience in the entertainment or events industry

ASSUMPTION: Candidates should have a proven track record of driving maximum results out of full-funnel digital advertising, with a focus on DTC and lead generation.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on experience and skills)

Benefits:

• Performance-Based Bonus
• Comprehensive Benefits Package

Working Hours: 40 hours per week

ASSUMPTION: Final compensation will be determined based on experience and skills and may vary from the range listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Valuetainment is a part of the Patrick Bet-David family of companies, growing in the media, consulting, and production space
• Hosts 15 channels with more than a billion YouTube views, creating short and long-form content, hosting live events, and producing several podcasts

Company Specialties:

• Media Production
• Content Creation
• Event Planning
• Podcast Production

Company Website: https://www.youtube.com/c/valuetainment

ASSUMPTION: Valuetainment's focus on media production and content creation provides a dynamic and creative work environment.

📊 Role Analysis

Career Level: Mid-Career

Reporting Structure: This role reports directly to the Head of Media Buying or a similar position

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a senior media buying role or management position
• Opportunities to work on diverse campaigns across various platforms and industries
• Chance to collaborate with cross-functional teams and contribute to the company's overall growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Creative office environment with a focus on collaboration and innovation

Office Location(s): 1200 W Cypress Creek Rd, Fort Lauderdale, Florida 33309, US

Geographic Context:

• Fort Lauderdale is located in Broward County, Florida, with a population of approximately 180,000 people
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and communities
• Fort Lauderdale is known for its beaches, boating, and outdoor activities, as well as its vibrant arts and culture scene

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role's demands)

ASSUMPTION: Fort Lauderdale's diverse offerings provide a balanced lifestyle for employees, combining work and leisure opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and skills assessment with the media buying team
• Final interview with the head of media buying or a similar position

Key Assessment Areas:

• Campaign management and optimization skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Creativity and problem-solving skills

Application Tips:

• Highlight relevant campaign management experience and success stories
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your understanding of the media buying landscape and industry trends
• Prepare questions about the company's media strategy and growth plans

ATS Keywords: Media Buying, Campaign Management, Paid Social, SEM, Programmatic Buys, Data Analysis, Optimization, Collaboration, Creativity, Problem-Solving

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, emphasizing their fit for the role and the company's mission.

🛠️ Tools & Technologies

• Meta Business Manager
• Google Ad Manager
• Facebook Ad Manager
• Google Ads
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• GA4
• LookerStudio
• Shopify
• Excel
• Google Sheets

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to media buying and campaign management processes.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on collaboration and cross-functional teamwork
• Data-driven and results-oriented approach
• Opportunities for professional growth and development
• Creative and entrepreneurial spirit

Self-Assessment Questions:

• How do you stay updated on emerging trends and industry best practices in media buying?
• Can you provide an example of a successful campaign you've managed, and how you optimized it for better results?
• How do you approach collaboration with cross-functional teams to ensure consistent brand messaging across campaigns?

ASSUMPTION: Applicants should carefully consider their alignment with Valuetainment's values and work style, ensuring they are a strong cultural fit for the company.

⚠️ Potential Challenges

• Managing large advertising budgets and multiple campaigns simultaneously
• Keeping up with the fast-paced nature of the media buying industry and platform updates
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a dynamic and sometimes high-pressure environment
• Balancing creativity and data-driven decision-making

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on media buying and campaign optimization, rather than content creation or strategy development
• Industry-specific context: Media Production vs. Advertising Agency vs. In-house Marketing Team
• Career path comparison: Media Buyer → Senior Media Buyer → Media Buying Manager → Director of Media Buying

ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive media strategy for a new product launch, driving brand awareness and sales
• Optimizing an existing campaign's performance by implementing A/B testing and refining targeting strategies
• Collaborating with the creative team to produce high-quality ad content that resonates with the target audience

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to successful outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does Valuetainment approach media buying and campaign optimization differently from other companies in the industry?
• What opportunities are there for professional growth and development within the media buying team?
• How does Valuetainment measure the success of media buying campaigns, and what KPIs are most important to track?
• What is the company's long-term vision for its media buying strategy, and how does this role contribute to that vision?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your fit for the role and the company's mission
• Prepare for interviews by researching the company, its industry, and the role's requirements
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.