📌 Core Information
🔹 Job Title: Media Coordinator, Programmatic
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), Menomonee Falls, WI, USA
🔹 Job Type: Full-Time, Hybrid (On-site Mon-Thu, Remote Fri)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing Programmatic Open Learning Verification (OLV), Display, Digital Out-of-Home (DOOH), and Direct Partnerships
- Managing media buying, campaign builds, traffic plans, budget implementations, and optimizations
- Collaborating with cross-functional teams to ensure campaign delivery and meet deadlines
- Analyzing performance data to inform optimizations and improvements
- Operating media buying within Demand Side Platforms (DSPs) and via Direct Partnerships
ASSUMPTION: This role requires a strong understanding of programmatic media buying and a proactive approach to campaign management and optimization.
📋 Key Responsibilities
✅ Operate media buying within Demand Side Platforms (DSPs) and via Direct Partnerships
✅ Manage Creative Rotation Sheets (CRS), campaign builds, traffic plans, budget implementations, quality assurance, and other campaign execution tasks
✅ Gather and analyze performance data to help inform optimizations and improvement
✅ Understand programmatic plans to ensure tactical principles like bidding structures and audience targeting are being met
✅ Perform daily campaign checks, optimizations, and troubleshooting to ensure smooth campaign delivery
✅ Communicate with multiple partners within the Marketing Department to ensure execution and deadlines are met
✅ Communicate project or process issues and updates to team members
✅ Reconcile invoices
✅ Additional tasks may be assigned
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (preferred)
Experience: 0-2 years of relevant experience
Required Skills:
- Ability to independently follow complex documentation and direction
- Proficiency in Microsoft Office and Google Suite
- Strong organizational and time management skills
- Excellent communication skills
Preferred Skills:
- Previous experience in buying programmatic media and DSPs
- Degree in Marketing or a related field
ASSUMPTION: While previous experience in programmatic media buying is preferred, the company may consider candidates with strong analytical skills and a willingness to learn.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Estimated, based on industry standards for entry to mid-level marketing roles in the Midwest)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount on Kohl's merchandise
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday through Thursday on-site, with the option to work remotely on Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically department stores and omnichannel retailing
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1962, with a rich history in the retail industry
Company Description:
- Kohl's is a leading omnichannel retailer with more than 1,100 stores in 49 states
- Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app
- Kohl's is committed to diversity, equity, and inclusion, fostering a culture where everyone can bring their authentic selves to work
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- and Product Development
Company Website: careers.kohls.com
ASSUMPTION: Working at Kohl's offers opportunities for career growth and development within a large, established retail company.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: This role reports to the Manager, Programmatic Media
Work Arrangement: Hybrid, with on-site work required Monday through Thursday and the option to work remotely on Fridays
Growth Opportunities:
- Potential advancement to a Senior Media Coordinator or similar role
- Expansion of responsibilities within the programmatic media team
- Opportunities to work on high-impact campaigns and projects
ASSUMPTION: This role provides a strong foundation for a career in programmatic media and digital marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Kohl's Corporate Offices (0900), Menomonee Falls, WI
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin, offering a mix of urban and suburban living
- The area provides easy access to outdoor recreation, cultural attractions, and a variety of dining and entertainment options
- Kohl's corporate offices are located in a business park with nearby amenities and easy highway access
Work Schedule: Full-time, Monday through Friday, with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Campaign management experience and understanding of programmatic media
- Communication and collaboration skills
- Adaptability and ability to learn new tools and platforms
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on campaign management, media buying, and data analysis
- Tailor your cover letter to explain your interest in programmatic media and working at Kohl's
- Prepare examples of your work or projects that demonstrate your skills and accomplishments
ATS Keywords: Programmatic Media, Media Buying, DSPs, Campaign Management, Performance Analysis, Optimization, Microsoft Office, Google Suite
ASSUMPTION: Kohl's uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Demand Side Platforms (DSPs) such as Google Display & Video 360, The Trade Desk, or AppNexus
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Campaign management and analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but the company may provide training for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Own It
- Innovate & Adapt
- Win Together
- Act with Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Data-driven and analytical
- Results-focused and proactive
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you took ownership of a project or task and drove it to completion?
- How do you approach working in a team and collaborating with others to achieve common goals?
ASSUMPTION: Candidates who align with Kohl's company values and work style are more likely to succeed and enjoy their role at the company.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in the programmatic media landscape and industry trends
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to campaign management.
📈 Similar Roles Comparison
- Compared to other media coordinator roles, this position offers the opportunity to work on a wide range of campaigns and channels, including programmatic, display, and digital out-of-home
- In the retail industry, programmatic media plays a crucial role in driving customer acquisition and retention, making this role an essential part of Kohl's marketing strategy
- This role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the programmatic media team or other marketing disciplines
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on programmatic media and retail marketing.
📝 Sample Projects
- Managing a large-scale programmatic campaign for a major brand launch
- Optimizing a display campaign to improve click-through rates and conversions
- Collaborating with the creative team to develop and implement a dynamic creative optimization strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from campaign management to optimization and creative collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Kohl's approach data-driven decision-making and optimization in programmatic media?
- What opportunities are there for professional development and growth within the programmatic media team or the broader marketing department?
- How does Kohl's support work-life balance for employees in this role?
- What are the most rewarding aspects of working in programmatic media at Kohl's?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as campaign management, media buying, and data analysis
- Write a cover letter explaining your interest in programmatic media and working at Kohl's
- Prepare examples of your work or projects that demonstrate your skills and accomplishments
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
