📌 Core Information
🔹 Job Title: Media & Digital Marketing Supervisor
🔹 Company: Perfetti Van Melle
🔹 Location: Changning District, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading communication with marketing teams, agencies, and internal departments to ensure smooth cooperation.
- Managing timelines for media and IMC campaigns, ensuring timely and complete launches while tracking KPIs.
- Providing young adults' insights based on a deep understanding of China's digital media and social trends.
- Updating campaign databases and conducting competitive studies.
- Managing media team budgets and leading internal processes.
ASSUMPTION: This role requires strong project management skills, excellent communication, and a deep understanding of digital media and social trends to succeed.
📋 Key Responsibilities
✅ Lead communication with PVM MKT, agencies, and internal cross-function departments to ensure smooth cooperation.
✅ Control the timeline of media and IMC campaigns, ensuring every campaign launches on time in full.
✅ Provide young adults' insight based on a deep understanding of China's digital media and social trend.
✅ Update campaign database and find out learnings from internal cross-check and compared with external benchmark.
✅ Work seamlessly with brand teams and external agencies. Manage media team budget, take lead of internal process, e.g., SC, legal and finance.
✅ Take lead of media monthly report and competitive study.
✅ Support line manager on media management biorhythm and other tasks.
✅ Eager to learn and willing to share.
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree or above.
Experience: 2-5 years of experience in media planning and execution, with a focus on digital and social media.
Required Skills:
- Excellent project management skills.
- Strong communication and collaboration skills.
- Deep understanding of China's digital media and social trends.
- Proficient in Excel and PPT.
- Fluent in English.
Preferred Skills:
- Experience with media team budget management.
- Knowledge of internal processes (e.g., SC, legal, and finance).
ASSUMPTION: Candidates with relevant experience in media planning and execution, particularly in digital and social media, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Perfetti Van Melle products.
- Opportunities for professional development and growth.
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Perfetti Van Melle operates in the food and beverage services industry, focusing on the production and distribution of candies and chewing gums worldwide.
Company Size: With over 17,000 employees and a presence in more than 150 countries, Perfetti Van Melle is a large, global organization.
Founded: The company was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V.
Company Description:
- Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums in more than 150 countries worldwide.
- The company has a true global reach, with operations in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas.
- Perfetti Van Melle is present in the confectionery market with strong brands such as Mentos, Chupa Chups, and Alpenliebe.
Company Specialties:
- Gums and chewies
- Confectionary industry
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Perfetti Van Melle's global presence and strong brand portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 2-5 years of experience in media planning and execution.
Reporting Structure: The Media & Digital Marketing Supervisor will report directly to the Marketing Manager and work closely with cross-functional teams, including brand teams and external agencies.
Work Arrangement: This is an on-site position, with standard working hours and occasional overtime as needed.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expanding responsibilities and leading a team of marketing professionals.
- Gaining experience in international marketing and global brand management.
ASSUMPTION: This role offers ample opportunities for career growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Perfetti Van Melle's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 18F, NO. 55 Loushanguan Road, Shanghai, China (200336)
Geographic Context:
- Shanghai is a major commercial hub and the largest city by population in China.
- The office is located in the Changning District, offering easy access to public transportation and various amenities.
- The city is known for its vibrant culture, rich history, and diverse food scene.
Work Schedule: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed.
ASSUMPTION: The modern office environment and vibrant city life in Shanghai provide an engaging and dynamic work setting for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Perfetti Van Melle careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview with senior leadership to make a hiring decision.
Key Assessment Areas:
- Communication and collaboration skills.
- Understanding of China's digital media and social trends.
- Project management skills and ability to multitask.
- Cultural fit and alignment with Perfetti Van Melle's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in media planning and execution, particularly in digital and social media.
- Demonstrate your understanding of China's digital media landscape and social trends in your application materials.
- Prepare examples of successful media campaigns you've managed or contributed to, highlighting your project management skills and ability to deliver results.
ATS Keywords: Media planning, digital marketing, social media, project management, campaign execution, KPI tracking, consumer behavior, competitive study, brand management, cross-functional collaboration, internal processes, budget management.
ASSUMPTION: The application process for this role may vary depending on the hiring manager and the specific needs of the company at the time of application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PPT)
- Social media platforms (WeChat, Weibo, Douyin, etc.)
- Media planning and buying platforms (e.g., Google Ads, Baidu, Tencent Advertising)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Collaboration
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and results-driven, with a strong sense of responsibility?
- Are you adaptable and open to change, with a commitment to continuous learning and improvement?
ASSUMPTION: Candidates who align with Perfetti Van Melle's company values and work style will be best suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously may require strong time management and organizational skills.
- Working with external agencies and internal cross-functional teams may present communication challenges that require strong interpersonal skills and adaptability.
- Keeping up with the fast-paced and ever-changing digital media landscape may require continuous learning and adaptation.
- Occasional overtime may be required to meet campaign deadlines.
ASSUMPTION: These challenges can be overcome by strong project management skills, excellent communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Media Planner position, but with a stronger focus on project management and cross-functional collaboration.
- Compared to other marketing roles, this position requires a deeper understanding of China's digital media landscape and social trends.
- Career progression in this role may lead to senior marketing positions or international brand management roles within the company.
ASSUMPTION: This role offers unique opportunities for career growth and development within the company's marketing department.
📝 Sample Projects
- Managing a successful social media campaign for a new product launch, resulting in increased brand awareness and sales.
- Conducting a competitive study and using the insights to inform media strategy and improve campaign performance.
- Leading a cross-functional team to develop and execute a integrated marketing campaign, resulting in positive brand sentiment and increased customer engagement.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Perfetti Van Melle support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Perfetti Van Melle foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Perfetti Van Melle careers portal.
- Tailor your resume and cover letter to highlight your relevant experience in media planning and execution, particularly in digital and social media.
- Prepare examples of successful media campaigns you've managed or contributed to, highlighting your project management skills and ability to deliver results.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
