📌 Core Information
🔹 Job Title: Media Lead, Programmatic
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), Menomonee Falls, WI, USA
🔹 Job Type: Full-Time, Hybrid (On-site Mon-Thu, Remote Fri)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and executing media strategies across OLV, Display, DOOH, and Direct Partnerships
- Analyzing performance data and optimizing campaigns for better outcomes
- Managing channel budgets and timelines
- Collaborating with internal and external partners for cohesive campaign delivery
- Mentoring and guiding Media Coordinators
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team leadership. It's ideal for someone with a strong background in programmatic media and a passion for driving campaign success.
📋 Key Responsibilities
✅ Oversee programmatic and direct media planning and execution across OLV and Display
✅ Establish and track benchmarks, analyze KPIs, MMM, and MTA data to make optimizations and impact future planning
✅ Manage and implement channel budgets, timelines, campaign objectives, forecasts, and actualizations
✅ Own the testing roadmap for the channel(s) to drive innovation
✅ Develop strong internal and external partnerships to ensure cohesive campaign delivery
✅ Serve as a leader and guide for Media Coordinators
✅ Suggest, implement, and document processes and improvements as needed based on performance
✅ Support daily campaign checks, optimizations, and troubleshooting
✅ Additional tasks may be assigned
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and hands-on campaign management. It requires strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: 3-5 years of previous experience working in programmatic media, display, and video channels
Required Skills:
- Expert-level proficiency in buying technology (DV360, Google Ads, Yahoo, MSAN, etc.)
- Proficiency in Microsoft Office and Google Suite
Preferred Skills:
- Self-starter
- Strong listening, negotiation, and organization skills
ASSUMPTION: While the role requires specific technical skills, it also values strong interpersonal skills and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Mid-Level Marketing role in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount on Kohl's merchandise
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 8:00 AM - 5:00 PM CST, Monday through Thursday, with the option to work remotely on Fridays
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Department Store)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1962
Company Description:
- Kohl's is a leading omnichannel retailer with more than 1,100 stores in 49 states.
- Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app.
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- and Product Development
Company Website: careers.kohls.com
ASSUMPTION: Kohl's is a well-established retailer with a strong focus on omnichannel retailing and customer loyalty. This role offers opportunities to work with a wide range of brands and channels.
📊 Role Analysis
Career Level: Mid-Level (3-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Media Strategy & Planning
Work Arrangement: Hybrid (On-site Mon-Thu, Remote Fri)
Growth Opportunities:
- Potential advancement to Senior Media Lead or Manager roles
- Expansion of responsibilities based on performance and business needs
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): Kohl's Corporate Offices (0900), Menomonee Falls, WI, USA
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin
- The corporate office is located near major highways for easy commuting
- The area offers a mix of urban and suburban living with various amenities
Work Schedule: Full-time, typically 8:00 AM - 5:00 PM CST, Monday through Thursday, with the option to work remotely on Fridays
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Media Strategy & Planning
- Background check and offer extension
Key Assessment Areas:
- Media planning and execution skills
- Data analysis and interpretation
- Budget management and forecasting
- Communication and collaboration skills
Application Tips:
- Highlight your relevant experience and achievements in programmatic media and data analysis
- Tailor your resume to emphasize the required and preferred skills listed in the job description
- Prepare examples of campaign optimizations and data-driven decisions you've made in previous roles
- Research Kohl's and the retail industry to demonstrate your understanding of the business
ATS Keywords: Programmatic Media, Display, Video Channels, Marketing, Data Analysis, Budget Management, Campaign Optimization, Team Leadership, Process Improvement, Communication, Negotiation, Organization, Microsoft Office, Google Suite, Buying Technology, Multi-Touch Attribution
ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit with the team and organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Programmatic buying platforms (DV360, Google Ads, Yahoo, MSAN, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, SQL)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Work Together, Win Together
- Act with Integrity
- Pursue Growth & Opportunity
- Embrace Change & Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you worked collaboratively to achieve a goal?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Kohl's values a customer-centric, collaborative, and innovative work culture. Candidates who align with these values and work styles will thrive in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and technological changes in programmatic media
- Balancing on-site and remote work effectively
- Adapting to a large corporate environment with diverse teams and departments
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other media planning roles, this position focuses specifically on programmatic media and requires expertise in buying technology
- In the retail industry, this role is unique in its focus on omnichannel marketing, including OLV, Display, DOOH, and Direct Partnerships
- Career progression in this role could lead to senior-level positions within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and campaign management, making it distinct from other media planning positions.
📝 Sample Projects
- Developing and executing a multi-channel media strategy for a major brand launch
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Managing a team of Media Coordinators to ensure campaign delivery and quality standards
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Kohl's?
- What are the most pressing challenges facing the media planning team currently?
- How does Kohl's support the professional development and growth of its employees?
- What is the team structure and dynamic like for this role?
- How does Kohl's approach work-life balance for hybrid roles?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, emphasizing the required and preferred qualifications listed in the job description
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit for the position
- If applicable, prepare examples of campaign optimizations, data analysis, or other relevant projects to showcase your skills and achievements
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
