📌 Core Information
🔹 Job Title: Media Manager (SEM)
🔹 Company: VaynerMedia LLC
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing digital media campaigns from strategy to execution
- Leading a team of Media Analysts and Senior Media Analysts
- Developing and implementing innovative media strategies
- Collaborating with internal teams to develop omnichannel media strategies
- Fostering strong client relationships and providing excellent client service
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving client results through effective media investments.
📋 Key Responsibilities
✅ Manage the full campaign lifecycle, from initial strategy and client consultation to hands-on buying, budget management, and ongoing performance optimization
✅ Develop and deliver comprehensive, data-driven media strategies across digital platforms to achieve client goals
✅ Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors
✅ Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations
✅ Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships
✅ Lead and mentor a team, fostering growth, a collaborative culture, and high-quality work
✅ Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output
✅ Collaborate with internal teams to develop omnichannel media strategies
✅ Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients
✅ Maintain relationships with media vendors and develop platform, publisher, and brand partnerships
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team leadership, and client management, with a focus on driving campaign success and client results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 3-5+ years of media agency experience managing and executing across digital platforms
Required Skills:
- Expertise in buying and planning across multiple digital media channels, with depth in Paid Search (Google, Bing, Amazon)
- Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify)
- Strong analytical and problem-solving skills
- Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform
- Ability to present complex information clearly and concisely, and distill actionable insights
- Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with media planning and buying tools (e.g., MediaMath, Google Ads, Facebook Ads)
- Knowledge of the media landscape and industry trends
- Familiarity with programmatic advertising
ASSUMPTION: Candidates should have a strong foundation in digital media planning and buying, with a focus on Paid Search, and demonstrate excellent analytical and communication skills.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD per year (based on experience and location)
Benefits:
- Employer-sponsored 401k with match
- Medical, Dental, and Vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Media Manager role with the given experience level and location. Actual compensation may vary based on skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results
- The agency has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney
- VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards
- The company is part of the VaynerX family of companies
Company Specialties:
- Creative strategy
- Strategy insights
- Media buying
- Media planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
- And cultural trends
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia is a well-established advertising agency with a strong global presence and a reputation for driving client results through innovative and data-driven strategies.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Media Strategy and may oversee a team of Media Analysts and Senior Media Analysts
Work Arrangement: Hybrid, with 2-3 days required in the office
Growth Opportunities:
- Advancement to a senior or management role within the media team
- Expansion into other areas of the business, such as creative strategy or account management
- Opportunities to work on high-profile client campaigns and contribute to agency growth
ASSUMPTION: This role offers significant opportunities for career growth and development, both within the media team and across the broader agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 10 Hudson Yards, Floor 25, New York, NY 10001, US
Geographic Context:
- New York City is a major global hub for advertising, media, and entertainment
- The office is located in the vibrant Hudson Yards neighborhood, offering easy access to public transportation, dining, and entertainment options
- The area is known for its diverse and multicultural environment, providing ample opportunities for networking and professional growth
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The office environment at VaynerMedia is collaborative and dynamic, with a strong focus on creativity, innovation, and client success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to showcase problem-solving skills and strategic thinking
- Final interview with the Director of Media Strategy or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and quantitative skills
- Communication and presentation skills
- Cultural fit and alignment with VaynerMedia's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital media planning and buying, with a focus on Paid Search
- Showcase your analytical and problem-solving skills through relevant examples or case studies
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Digital Media, Paid Search, Media Planning, Media Buying, Analytics, Attribution, Measurement Systems, Excel, Problem-Solving, Client Service, Team Leadership
ASSUMPTION: The application process at VaynerMedia is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving client results and contributing to agency growth.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Amazon Advertising
- Google Analytics
- MOAT/IAS/DoubleVerify
- MediaMath
- Facebook Ads
- Excel
- PowerPoint
ASSUMPTION: This role requires proficiency in digital media planning and buying tools, with a focus on Paid Search, as well as analytics and measurement systems.
👔 Cultural Fit Considerations
Company Values:
- Embrace challenges
- Be kind
- Collaborate
- Take ownership
- Cultivate a growth mindset
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving client results and contributing to agency growth
- Data-driven and analytical
Self-Assessment Questions:
- How do you embrace challenges and maintain a positive attitude in the face of setbacks?
- Can you provide an example of a time when you demonstrated exceptional client service and went above and beyond expectations?
- How do you collaborate effectively with team members and stakeholders to achieve shared goals?
ASSUMPTION: VaynerMedia values a growth mindset, collaboration, and a strong focus on driving client results, with a culture that emphasizes kindness, ownership, and continuous learning.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
- Balancing strategic planning and hands-on execution, which may require working outside of regular business hours
- Navigating a fast-paced and dynamic work environment, with shifting priorities and tight deadlines
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other media planning and buying roles in its focus on Paid Search and the requirement to manage a team
- As a mid-sized agency, VaynerMedia offers a more collaborative and entrepreneurial environment compared to larger, more established agencies
- Career progression in this role may involve advancing to a senior or management position within the media team or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, team leadership, and client management, with opportunities for growth and advancement within the agency.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a major e-commerce client, driving a 25% increase in conversions and a 15% reduction in cost-per-acquisition
- Managing a team to optimize a large-scale social media advertising campaign for a global brand, resulting in a 30% increase in engagement and a 20% reduction in cost-per-click
- Conducting a thorough audit of a client's media plan and making data-driven recommendations to improve performance, leading to a 25% increase in return on ad spend
ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and team leadership required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the media department?
- How does VaynerMedia support the professional development and growth of its employees?
- Can you provide an example of a time when the agency successfully pivoted its strategy to adapt to a significant industry change?
- How does VaynerMedia foster a culture of collaboration and innovation?
- What are the most important qualities you look for in a successful Media Manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching VaynerMedia's clients, industry trends, and platform updates
- Prepare a case study or presentation to showcase your problem-solving skills and strategic thinking
- Follow up with the hiring manager or Talent Acquisition team within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
