📌 Core Information
🔹 Job Title: Media Marketing Manager
🔹 Company: Cabify
🔹 Location: Madrid, Spain
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading acquisition and engagement strategies for on and off marketing channels in Colombia
- Optimizing media investment to achieve growth objectives
- Coordinating with the Brand Manager and analyzing performance
- Enhancing user acquisition and engagement through funnel optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Propose and execute the strategy of consideración of the Cabify brand in the 3 audiences (riders, drivers, and B2B)
✅ Develop and optimize the current acquisition strategy across on and off channels
✅ Coordinate with the Brand Manager to execute the strategy of the funnel, based on the integrated and articulated budget planning
✅ Analyze, propose, and execute the funnel of conversion of acquisition to achieve a higher quantity of users and better engagement of new users
✅ Lead conversations about budget with the Business/Growth team and translate business objectives into a media strategy that improves performance
✅ Optimize the budget, develop campaigns, and maximize the impact of the acquisition and engagement channel
✅ Integrate market insights, business, and audience research into the acquisition and reactivation planning process
✅ Integrate the complete funnel to achieve better conversions in each stage of the marketing funnel for each audience
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, Business, Engineering, or a related field. A postgraduate degree would be an asset.
Experience: 2-5 years of experience in implementing, tracking, and measuring brand and acquisition campaigns across various channels.
Required Skills:
- Proven expertise in implementing, tracking, and measuring brand and acquisition campaigns across various channels (Google, Meta, Tiktok Ads, LinkedIn, programmatic, etc.)
- Experience in CRM strategies, both digital and offline
- Knowledge of media buying and performance-driven objectives for both on and off channels
- Data analysis skills using tools such as SQL, Tableau, Power BI, or Braze
- Excellent communication skills and the ability to work effectively with cross-functional teams
- Strong soft skills, including teamwork, feedback, and continuous improvement mindset
Preferred Skills:
- Experience working in a technology company
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a solid understanding of the Spanish market and be fluent in Spanish.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is €35,000 - €50,000 per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Contract: Indefinite contract with a competitive salary
- Wellness Bonus: Monthly wellness allowance to use in medical services or various stores
- Additional Paid Leave: 7 additional remunerated days off per year
- Hybrid Work Model: Flexible hybrid work arrangement
- Team Events: Fun and engaging team-building activities
- Monthly Credit for Cabify App: Monthly credit to use on the Cabify app
- Work Equipment: High-quality work equipment to ensure productivity
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM CEST, with a 1-hour lunch break).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Cabify offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Cabify is a mobility company that develops technology to transform cities into better living spaces, making them more sustainable, accessible, and humane. They operate in six countries and over 40 cities, with a focus on improving user, company, and driver connections.
Company Size: Cabify has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Cabify was founded in Madrid, Spain, in 2011, and has since expanded its operations across Latin America.
Company Description:
- Cabify is committed to creating a new mobility ecosystem that reduces the number of private cars on the streets and promotes more sustainable and efficient routes.
- The company aims to develop products and services that generate economic, social, and environmental value.
- Cabify is dedicated to integrating with local communities and has taken ambitious environmental sustainability goals, such as becoming a zero-emissions company by 2030.
Company Specialties:
- Mobility technology
- Sustainable urban development
- User-centric design
- Data-driven decision making
Company Website: cabify.com
ASSUMPTION: Cabify's mission and values align with its commitment to sustainability, user-centric design, and data-driven decision making. These aspects are likely to be emphasized in the company culture and hiring process.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Media Marketing Manager will report directly to the Business/Growth team and work closely with the Brand Manager and other cross-functional teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's preferences and the team's needs.
Growth Opportunities:
- As Cabify continues to grow and expand its operations, there may be opportunities for the Media Marketing Manager to take on more responsibilities or move into a leadership role.
- The company's focus on data-driven decision making and continuous improvement provides ample opportunities for professional development and skill-building.
- Cabify's commitment to integrating with local communities and promoting sustainability may offer unique growth opportunities in these areas.
ASSUMPTION: Given Cabify's growth trajectory and commitment to employee development, there are likely to be numerous growth opportunities for the right candidate in this role.
🌍 Location & Work Environment
Office Type: Cabify's Madrid office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Madrid is a major economic hub and a center for arts, education, and tourism.
Work Schedule: The work schedule for this role is Monday to Friday, from 9:00 AM to 6:00 PM CEST, with a 1-hour lunch break. The hybrid work arrangement allows for some flexibility in working hours and location.
ASSUMPTION: Cabify's Madrid office is likely to be a dynamic and engaging work environment, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Cabify's mission, values, and business model in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: Media Buying, Campaign Management, Data Analysis, CRM Strategies, Digital Marketing, Offline Marketing, Budget Optimization, Team Collaboration, Communication Skills, Performance Marketing, Market Insights, Funnel Optimization, User Engagement, Brand Strategy, Technical Campaign Execution, Soft Skills
ASSUMPTION: Cabify's hiring process is likely to be competitive and thorough, with a strong focus on cultural fit and the candidate's ability to drive results in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- Tiktok Ads
- LinkedIn Ads
- Programmatic advertising platforms
- Data analysis tools (SQL, Tableau, Power BI, Braze)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs. However, a strong foundation in digital marketing and data analysis tools is likely to be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Own the city: Take ownership and responsibility for your actions and their impact on the company and its users.
- Be bold: Embrace challenges and take calculated risks to drive innovation and growth.
- Work together: Collaborate effectively with cross-functional teams to achieve common goals.
Work Style:
- Data-driven: Use data and analytics to inform decision-making and measure performance.
- Adaptable: Embrace change and pivot strategies as needed to achieve results.
- User-centric: Prioritize the needs and preferences of users in all aspects of the business.
Self-Assessment Questions:
- How have you demonstrated ownership and responsibility in previous roles?
- Can you provide an example of a time when you took a calculated risk and drove innovation or growth?
- How do you approach collaboration and cross-functional teamwork in a dynamic, fast-paced environment?
ASSUMPTION: Cabify's company culture is likely to be fast-paced, dynamic, and data-driven, with a strong emphasis on collaboration, innovation, and user-centric design.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking and tactical execution in a role that requires both high-level planning and hands-on campaign management
- Adapting to changes in the market, user behavior, and business priorities
- Working effectively with cross-functional teams and stakeholders with diverse backgrounds and expertise
ASSUMPTION: The Media Marketing Manager role at Cabify is likely to present unique challenges and opportunities for growth and development in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on acquisition and engagement strategies for on and off marketing channels, with a strong emphasis on data-driven decision making and funnel optimization.
- In the Spanish market, Cabify competes with other mobility and technology companies, such as Uber, Bolt, and Glovo, as well as traditional taxi and public transportation providers.
- Career progression in this role may involve moving into a leadership position, such as a Senior Marketing Manager or Head of Marketing, with broader responsibilities for the marketing function.
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on acquisition and engagement strategies and data-driven decision making sets it apart in the market.
📝 Sample Projects
- Developing and executing a targeted acquisition campaign for a new user segment, such as young professionals or students, using a mix of on and off marketing channels
- Analyzing user data to identify trends and insights that inform acquisition and engagement strategies, and optimizing campaigns based on these findings
- Collaborating with the Brand Manager to develop and execute a brand awareness campaign that drives user consideration and increases market share
ASSUMPTION: The specific projects and initiatives for this role will vary depending on the candidate's experience, the team's needs, and the company's priorities. However, a strong focus on data-driven decision making, user-centric design, and cross-functional collaboration is likely to be essential for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- How does Cabify approach integrating user feedback and market insights into its marketing strategies and campaigns?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured over time?
- How does Cabify support the professional development and growth of its employees, particularly in this role?
- What are the biggest challenges and opportunities facing the Media Marketing Manager role in the next 12-24 months, and how can I contribute to driving success in this area?
ASSUMPTION: Asking insightful and thoughtful questions during the interview process is an excellent way to demonstrate your interest in the role and your understanding of Cabify's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cabify job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Cabify's mission, values, and business model
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Follow up with the Cabify HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
